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Work Background
American Red CrossMarketing and Communications Consultant
Jun. 2023• Develop print and digital marketing materials and templates to support brand and messaging based on research and analytics.
• Develop and implement communications and outreach to engage diverse communities to create greater awareness for the work of the Red Cross and encourage both their volunteer and donor participation. • Analyze volunteer positions skills and audiences and develop a comprehensive marketing outreach program to recruit and sustain volunteers for Community Disasters, Blood Drives and Blood transport.
Fairfax County Park AuthorityDirector of Marketing and Communications
Nov. 2022 - May. 2023Fairfax County, Virginia, United States• Oversaw branding, analytics, digital platforms, community outreach, media relations, and publications within the Marketing and Communications Division. • Established new Marketing and Communications Department: systems, processes, and scope of work. • Championed video recruitment campaigns across social and cable. • Refined media and community outreach, resulting in 670,552 eNews opens and a 68% increase in Google Business Page views. • Saved $40,000 annually on print publications while boosting digital views to 198,113 per issue. • Amassed a following of 66,000 on social media, achieving 3.3 million impressions. • Finalized Marketing Plan and Community Outreach Plans.
• Redesigned FOIA process.
• Created integrated marketing and communications outreach for web, eNews, social and media relations.
Leadership ArlingtonClass of 2009
Jan. 2009 - Dec. 2009
Arlington County Department of Parks and RecreationDirector of Public Relations
Nov. 2007 - Nov. 2022• Managed department-wide public relations: communications, community outreach, community engagement, branding, web development, media relations, and publications. • Transitioned to multiple platforms, engagement tools, and e-news platforms. • Slashed publication costs by $30,000 annually, tripling reach. • Boosted website traffic by over 162% since 2012, achieving 2 million page views in 2022. • Institutionalized processes for branding and communications while curating brands and style guides. • Maintained media relationships across all platforms, overseeing around-the-clock internal and external communications. • Cut in-person community engagement costs by $75,000 while increasing in-person and online engagement exponentially.
• Managed e-news outreach to 30+ distinct lists with more than 150,000 subscribers.
• Developed and disseminated communication products: news releases, fact sheets, background materials to national and regional audiences. • Researched and addressed information requests from the public, media, and government agencies. • Drafted speeches, talking points, and strategic communication plans. • Assisted staff with press releases and draft comments. • Synthesized complex data to create compelling narratives for broad audiences. • Organized media interviews, briefing materials, and staff preparations. • Cultivated proactive relationships with media, officials, community members, and partners. • Publicly represented high-profile organizations, provided on-the-record media interviews. • Advised leadership on communication strategies and tactics. • Organized and executed media events, writing and editing public releases.
International Association of Fire ChiefsDirector of Corporate Marketing
Jan. 2004 - Oct. 2006• Directed $1.8 million Sprint Nextel endorsement through meetings, webinars, digital and print publications, promotions, collateral, advertising, direct marketing and brand development. • Developed safety awareness campaign sponsored by Jeep that garnered more than $100K in free advertising as well as outreach to thousands of local fire departments utilizing both print and web publishing. • Directed multi-year government grant to foster citizen advocacy and involvement in fire service by developing task force, program tool kit, exhibits, and regional and state advocates. • Supported IAFC as needed as interim Membership Director, bi-annual strategic planning, and development of various publications and administrative systems. • Developed and analyzed marketing surveys, internal and external audits, competitive analysis, and strategic marketing plans.
Various CompaniesMarketing and Communications Consultant
Jul. 2003 - Dec. 2006• Developed program manual and benchmarks for a national volunteer management program in parks and recreation for National Recreation and Park Association
• Created strategic plan for American Medical Athletic Association.
• Designed and implemented membership campaigns for American Youth Work Center
National Recreation and Park AssociationDirector of Communications
Dec. 2001 - Aug. 2003• Directed national marketing and communication efforts, including mass media, exhibits, trade shows, seminars, and partnerships with major media and sports organizations.
• Developed branding and style guide and served as spokesperson for the national organization.
• Led web redesign, advocacy tools, e-communities, online education, network management, and software development and integration.
• Directed development of publications needed to promote association's mission and values, including magazines, newsletters, brochures, press releases, fact sheets and online content. • Directed redevelopment of profitable magazine increasing advertising annual sales to $1.4 million. • Created and implemented strategic work plan for corporate information technology efforts including web site redesign and development, advocacy tools, e-communities, online education, network management and software development and integration. • Utilized web site to stimulate sales, enhance reputation and provide member benefits.
Parks & Recreation industry magazineEditor in Chief
Dec. 2001 - Aug. 2003
City of Fairfax - Parks and RecreationParks and Recreation Commission
Jan. 1996 - Dec. 2002Chairman, 2000-2002
President's Council on Physical Fitness and SportsConsultant
Jan. 1995 - Dec. 2006Washington DCSupported the Council on many projects including Strategic Planning, Senior Fitness and Special Events.
American Medical Athletic AssociationManaging Editor, AMAA Quarterly
Jan. 1995 - Dec. 2001Peer reviewed sports medicine journal.
Human Kinetics PublishersYour Child's Fitness
Jan. 1995 - Jan. 1995This guide provides parents with useful information on testing the fitness of their children in terms of endurance, strength, flexibility and body composition. The book offers parents advice on helping their children develop total body fitness; meeting the nutritional needs of their children; becoming an advocate for effective physical education in their children's school; using community programmes and organizations to get their children involved in physical activity, and choosing and working with a doctor to keep their child healthy.
United States Marine Corps MarathonAd Hoc Committee
Jan. 1990 - Nov. 2022Supported marketing, community outreach, partnerships and sponsorships.
FitNews, consumer newsletterEditor in Chief
Jan. 1983 - Jan. 2001Eight page monthly newsletter on sportsmedicine, training, health and fitness.
American Running Association/American Medical Athletic AssociationExecutive Director
Mar. 1981 - Dec. 2001• Managed national nonprofit educational health associations. Reported to 12-member Board of Directors, including U.S. Senators, CEOs from Fortune 500 companies and nationally recognized medical authorities and sports celebrities. • Directed the planning and implementation of public relations, media outreach, and education programs. • Collaborated with other organizations and individuals to fulfill association's mission. • Strong relationship with media. Placed stories in major newspapers and consumer magazines. • Successful planning and implementation of national mass marketing campaigns to various media. • Developed direct marketing campaigns to educate public and professionals, attract new members and retain current advocates. • Directed development of web site to stimulate sales, enhance reputation and provide member benefits.
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