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Work Background
Creative Coach
That Creative CoachCreative Coach
Jan. 2024Amsterdam, North Holland, Netherlands · Hybrid
Freelance Creative Director
Siraaj is OnlineFreelance Creative Director
Sep. 2023Amsterdam, North Holland, Netherlands · Remote
Head of Creative
RecruiteeHead of Creative
Feb. 2021 - Dec. 2023Amsterdam, North Holland, NetherlandsRecruitee is the number one collaborative hiring software to build winning teams. More than 118,000 users from 4,000+ companies are finding it easy to navigate through Recruitee's intuitive UX to build custom pipelines, attract and source top talent, evaluate candidates, and hire future team members.
Digital Design Lead
Takeaway.comDigital Design Lead
Feb. 2020 - Jan. 2021Amsterdam Area, Netherlands
CX Design Director
MerkleCX Design Director
Oct. 2019 - Feb. 2020Amsterdam Area
Guest Speaker and External Examiner
Rotterdam University of Applied SciencesGuest Speaker and External Examiner
Apr. 2018I'm part of the Creative Marketing and Sales work field commission where I play an active role as consultant and advisor. Each Academic year I do a 10-week project with the students in which they tackle a real creative brief and my role is to guide, direct and mentor the students.
Design Director
Your SocialDesign Director
Oct. 2016 - Oct. 2019Breda, Netherlands
Independent Digital Designer
freelance digital designerIndependent Digital Designer
Jul. 2016 - Oct. 2016Dubai, United Arab Emirates- Ideation - User Interface Design - Landing Page Optimisation - Content Design & Development - Project Management
Creative Director
SekariCreative Director
Apr. 2015 - Jul. 2016United Arab EmiratesAs creative director I was responsible for the creative output of the agency, which involved managing and directing a team of designers and international freelancers. I write my own copy, design websites, conceptualised content and lead creative workshops.
Digital Creative Strategist
FreelanceDigital Creative Strategist
Apr. 2014 - May. 2015Cape Town Area, South Africa- Ideation - User Interface Design - Landing Page Optimisation - Content Design & Development - Branding
Head of Ideas
Prezence DigitalHead of Ideas
Apr. 2013 - Aug. 2014Cape Town Area, South AfricaConceptualise creative digital solutions that align with our client’s objective and the customers’ needs. Drive innovation & ideas as well as assist in creating an environment of collaboration within the agency. Organise regular presentations within the company with the aim of cultivating & growing a culture of innovation within the agency. Identify project/campaign opportunities with current and prospective clients and craft ideas to working/presentable prototypes. Mentor & assist junior creatives in Idea generation, Innovation & Creativity. Maintain a continual awareness of new ideas and trends in technology, UX, Design and Development, in the digital spheres.
Digital Creative Head
TBWA\ AfricaDigital Creative Head
Mar. 2010 - Mar. 2013Cape Town Area, South AfricaMy role involved integrating our clients’ online and offline offerings, which involved everything from TV ads, websites and direct mailers. I also supervised a creative team as well be account manager on some of the smaller accounts.
Art Director
All Brand No FlakesArt Director
Oct. 2007 - Mar. 2010Cape Town Area, South AfricaMy role was as as director and designer, but soon encompassed to writing copy for our clients and later getting more involved with campaign strategies and client service. I was also tasked with supervising interns and managing their work flow and output.
Art Director
The Jupiter Drawing Room - JohannesburgArt Director
Jan. 2003 - Dec. 2007Conceptualising and implementing ‘Through-the-line’ advertising campaigns for our respective clients, which included financial, retail, automotive and FMCG. Near the end of my time I got involved with writing my own copy and shadowed a senior copywriter for 6 months to learn the trade.
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