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Network Power<100 people
Roles
🔥37%
Startup Founder
✨37%
Business Owner
🧑💼37%
C-level Executive
Geos
🇮🇳25%
India
🇺🇸18%
United States
🇲🇽12%
Mexico
Work Background
TendenceCommercial & Marketing Director
Nov. 2024Mexico City, Mexico
Casa Don RamónInternational Trade Marketing
Dec. 2023 - Nov. 2024Mexico cityIdentify and cultivate business development opportunities through strategic influence and collaborative efforts across customer bases and sales distribution channels to foster sustainable growth within the International Market. Effectively oversee trade investments and formulate a comprehensive customer differentiation strategy tailored to the Tequila Don Ramon portfolio. Implement structured cycle planning processes aimed at enhancing communication and synergy among cross-functional teams.
121Chief Commercial Officer (CCO)
Nov. 2022 - Oct. 2023Washington, Estados UnidosAs the leader of the Commercial and Marketing department, I guide our team to provide high-quality online and offline services with remarkably fast turnaround times. I ensure that our partners stay ahead of the competition. With unique advantages like strategic offices in the Netherlands, Washington D.C., New York, Mexico, and an upcoming location in Asia, along with an innovative business model, we have become the preferred partner for Fortune 500 companies worldwide.
- I develop sales and marketing strategies, establishing tactics to achieve goals and continuously monitoring their performance for optimization.
- I conduct ongoing analysis of global industries and markets, identifying business opportunities and potential clients to forge strong partnerships.
= Goal data in progress due to ongoing execution of annual target (USD M).
Primitivo Ideas con OrigenCommercial Director
Mar. 2022 - Oct. 2022MéxicoDevelop and implement the comprehensive business strategy of the company, setting sales and growth goals based on an approach that attracts and develops high-investment clients through advertising.
- Implementation of growth plans for all pillars of the business: BTL, digital, strategy,
and creativity.
= Improved monitoring of profit margin fluctuations by preventing changes of
less than 30%, thus enhancing EBITDA.
= Creation of strategic commercial guidelines to enhance the focus and effort in
customer prospecting.
= Implementation of incentive plans for employees through "Finder’s Fee" for
attracting new clients and "upsell" to increase the billing of active accounts.
= Surpassed New Business billing in two months, achieving over 256% more than
in FY 2022.
NativoHead of New Business
Jun. 2021 - Dec. 2021Regional Full Brand Service CompanyDevelopment of strategies for prospecting new clients, upselling, and forecasting.
- Creation of a structural analysis of the agency to generate future business projections
based on historical sales data and current market conditions.
- Establishment of partnerships with advertising regulatory associations to access
information and enhance proposals delivered to clients.
= Achieved a 45% increase in business closure effectiveness compared to the
number of pitches, averaging around 4 per week.
BNN MéxicoCommercial Director
Jan. 2020 - Aug. 2020MéxicoProjection and development of new business for the company, along with effective management alongside OCESA/OCOM as a key partner for customer service at mass events.
- Successful establishment and leadership of the New Business team, conceiving
impactful proposals and crafting adaptive, modular digital products that enhance response time and fulfill client objectives.
Lighthouse Marketing Communications GlobalPR & Digital Services Director
Jan. 2016 - Oct. 2019México and GermanyManagement of multidisciplinary public relations and digital teams focused on improving the relationship with clients and exceeding results and expectations.
- Development of interpersonal and negotiation skills with clients through a higher
level of empathy and persuasion.
- Preparation of press releases and call for events, negotiation with brands, suppliers
and sponsors.
NurunAccounts and Commercial Management
May. 2015 - Jan. 2016(Before Lead2Action, now Digitas -part of Publicis Groupe-)Search, contact, assessment, closing, coordination, follow-up, and delivery of New Business to drive agency revenue growth and overall contribution, accomplished through meetings with Brand, Marketing, and Commercial Directors of companies.
Key clients: Audi, VW, Porsche, Bimbo, Banamex, Nestlé, L’Oréal, Tec Milenio, RIU, and Sura.
- Identifying business opportunities and client needs (knowledge of marketing plan objectives) to maintain and grow accounts within my Project Managers' team. This is achieved by overseeing, coordinating, and executing an annualized strategic and commercial vision.
- Building up the sales pipeline with potential leads, achieving an effective new client closure rate exceeding 45%.
- Supervising, coordinating, and aligning Project Managers with objectives and client needs to provide high-quality service with value-added components. This is carried out through meticulous tracking of management, processes, documentation, and the operation of the entire multidisciplinary team involved.
- Generating needs through expert consultation to offer clients alternative solutions with added value.
= Accomplished 55% of total digital business through successful implementation of upselling plans.
Lead2ActionAccount Manager and New Business Developer
Jun. 2013 - May. 2015(Later to become Nurun - part of Publicis Groupe)Identification of business opportunities and client needs to maintain and expand current accounts by overseeing, coordinating, and executing an annualized strategic and planning vision. Coordination and supervision of 5 Project Managers.
Key clients: Audi, Audi HR, Seat, VW, Porsche, Pfizer, Devlyn, Danone, Rioja, Novartis, RIU, Sura, AXA, and P&G.
= Enhanced quality of proposals in terms of creativity, planning, and execution.
Lead2ActionProject Manager Sr
Jun. 2011 - Jun. 2013Accurate execution of the Marketing plan through an in-depth understanding of clients, timely delivery, and coordination of digital proposals with an internal multidisciplinary team.
Key clients: Audi, Danone, Avon, Merck, PepsiCo, IMEF, and MetLife.
- Monthly review and planning of billing, leading to decision-making for optimization and identifying sales opportunities with existing clients.
- Development of briefs that effectively and precisely convey the client's objectives and expected outcomes to the internal team.
- Ensuring the expected quality standards are met in the executions delivered to the client.
Lead2ActionProject Manager Jr
Mar. 2011 - May. 2011MéxicoManagement of a multidisciplinary team including: programmers, creatives, strategists, digital experts, and production staff.
Key clients: BeGrand, Danone, Avon, Sexy Jeans, Kiwi Limón, De la Riva, Corona.
- Focus on improving business profitability by analyzing risks and opportunities.
Lead2ActionWeb Merchants Manager
Dec. 2010 - Jan. 2011MéxicoCoordination and supervision of the Best Buy web merchants’ team.
- Management of the site through Drupal CMS.
- Development of managerial and leadership skills with 6 direct reports.
= Sustained surpassing of established goals by 200% for the 2nd year.
Lead2ActionWeb Merchant
Oct. 2010 - Dec. 2010Content development for the e-commerce site catalog of Best Buy, achieved by searching and inputting product descriptions for sale on the platform, meeting weekly goals.
= Surpassed established goals by 200% in just two months.
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