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United Kingdom
Work Background
Trate AGInternational Head Of Content
Apr. 2024Dubai, United Arab EmiratesSince April 2024, I have taken on the role of International Head of Content at Trate AG. In this capacity, I oversee the global content strategy, ensuring consistency and alignment across all regions. I lead a team of content specialists and collaborate closely with marketing, design, and product teams to create engaging and high-quality content that resonates with diverse audiences. Key responsibilities include: Competitive Strategies: Formulate strategies for global positioning to maintain a leading market edge.
Business Plans: Create and implement plans for content positioning and audience retention.
Global Relevance: Ensure content strategy addresses diverse audience needs while maintaining brand consistency.
Team Mentorship: Mentor and develop teams to enhance industry knowledge and foster innovation.
Stakeholder Management: Collaborate with stakeholders across sales, product management, product marketing, and marketing to ensure buy-in and understanding of plans and campaigns.
Content Marketing: Oversee content marketing activities, including thought leadership, community marketing, white papers, podcasts, and videos.
Stakeholder Engagement: Engage and influence industry stakeholders to support strategic initiatives.
Community Engagement: Drive community engagement through compelling digital content.
Product and Team Repositioning: Reposition products and teams to align with growth objectives.
Technology Integration: Integrate the latest technology trends and audience research into content delivery.
Team Development: Recruit, train, and guide team members to foster a high-performing and collaborative team environment.
Trate AGContent Specialist
Oct. 2023 - Apr. 2024Dubai, United Arab EmiratesIn my role as a Content Specialist at Trate AG, I played a pivotal role in supporting surgical procedures by capturing essential footage, including photographs and videos, to document and highlight key aspects of medical processes. I conducted interviews with medical professionals to craft compelling narratives for promotional content, using post-production skills to edit and enhance raw footage for effective marketing. Beyond surgical assistance, I actively contributed to the creative process by developing concepts for graphics and motion graphics, enhancing visual storytelling in marketing materials. Collaborating with cross-functional teams, I ensured content alignment with brand guidelines and overarching marketing strategies. My comprehensive understanding of medical procedures allowed for the accurate conveyance of technical information, maintaining high quality and compliance with industry standards. In addition to my core responsibilities at Trate AG, I extended my influence by creating content from events related to the dental community in Dubai. This included capturing and curating content that showcased the vibrant dental community's activities. Managing a multimedia asset library, I facilitated easy access for various marketing initiatives. Collaborating with marketing teams, I ensured content strategies seamlessly aligned with business objectives. Staying abreast of multimedia technologies, I explored innovative approaches to enhance content quality.
Island Falcon GroupHead of Content
Mar. 2023 - Oct. 2023Dubai, United Arab EmiratesIn my role as Head of Content at Island Falcon Group, I had the privilege of spearheading the company's content and marketing efforts. I meticulously crafted and executed marketing strategies to elevate our online presence and expand our reach within the highly competitive real estate industry. With a keen eye for detail, I consistently created captivating content that not only adhered to the company's stringent standards but also effectively conveyed our unique value proposition to our target audience. One of my key responsibilities was the management of our content calendar, a task I approached with precision and dedication. I ensured that content was not only delivered consistently but also adhered to planned timelines, guaranteeing a steady flow of engaging material for our audience. Collaboration was at the core of my role, and I worked closely with cross-functional teams, including marketing, design, and sales, to align our content with broader company objectives and initiatives. Furthermore, I relied on analytics and key performance indicators to assess content effectiveness, enabling data-driven adjustments that significantly improved engagement and conversion rates. My commitment to staying abreast of industry trends and best practices meant that I continuously integrated new strategies and technologies to enhance our content's performance, ensuring Island Falcon Group remained at the forefront of the real estate market.
FreelanceContent Creator
Jan. 2023 - Mar. 2023Dubai, United Arab EmiratesAs a versatile content creator, I bring a diverse skill set and experience to the table. I excel in conceptualizing, creating, and delivering compelling content across various platforms. With expertise in writing, photography, videography, and editing, I have a proven track record of producing engaging and impactful content. Whether it's crafting captivating written articles, capturing stunning visuals through photography, or producing dynamic videos, I have a deep understanding of storytelling and the ability to connect with audiences. I stay abreast of the latest trends and techniques in content creation, allowing me to deliver innovative and high-quality work that resonates with viewers. My passion for creativity and dedication to producing exceptional content make me an invaluable asset to any project or brand.
ANYA ProductionDirector/Video Editor/Motion Graphic Designer
Mar. 2022 - Sep. 2022Tunis, TunisiaAs the Director, Video Editor, and Motion Graphic Designer for the Rodja Project with ALWAW Libya, I had the unique opportunity to oversee the creation of four captivating episodes that celebrated the exceptional young talents and artists in Libya. In this multifaceted role, I took charge of the project's direction, meticulously planned and prepared shooting lists, and designed intricate storyboards to ensure that each episode adhered to our creative vision. During the post-production phase, I skillfully edited the footage, refining the content to meet our quality standards. Additionally, I employed my expertise in motion graphics, enhancing the overall outcome with eye-catching visual elements that not only conveyed information effectively but also elevated the episodes' overall visual appeal. My commitment to innovation, creativity, and attention to detail resulted in four engaging episodes that successfully portrayed the richness of Libya's art and culture scene. If you're interested in seeing the tangible results of my work, please feel free to explore my portfolio for a firsthand look at my contributions to this project.
ANYA Production Director / Motion Graphic Designer
Oct. 2020 - Dec. 2021RemotelyIn this project, I held a pivotal role in the creative process across various stages. I was responsible for driving the conceptual design, crafting storyboards, and generating technical illustrations. Collaborating closely with team members and key stakeholders, I contributed to the creation of captivating content. Additionally, I applied my expertise in high-end digital skills and interactive multimedia software to enhance the pieces and effectively convey ideas on digital platforms. Throughout the project, I leveraged my proficiency in graphic design, video editing, and three-dimensional animation, utilizing software such as Adobe Illustrator, After Effects, Premiere, and Final Cut Pro. By taking charge of the creative process, I ensured that the project achieved its objectives while delivering visually compelling and engaging results. The episodes are the result of the talk show training program, implemented by DW Akademie in the framework of the EU funded project "Media in Libya, Stability through Reconciliation".
DW AkademieTrainer on Video Editing skills / Motion Graphics
Aug. 2020 - Sep. 2020Tunis, TunisieI specialize in providing comprehensive knowledge and training in video editing and related techniques, including film making. My training program offers a holistic learning experience that combines theoretical concepts, practical exercises, and real-world applications. I strive to ensure trainees develop a well-rounded understanding of both the theory and practice of video editing. By emphasizing skill proficiency, my aim is to empower trainees to actively contribute and provide valuable support within the industry. I am dedicated to maximizing the production of high-quality videos, films, documentaries, and other related formats. With expertise in various video editing software applications, including Adobe Premiere and Final Cut Pro, as well as motion graphics software like Adobe After Effects, I equip trainees with the necessary tools to excel in their video editing endeavors.
BBC Media ActionDirector
Jan. 2018 - Mar. 2020TunisAs a director, I have led production teams in directing various projects, including short films, public service announcements, recorded programs, and animation series. I excel at translating the vision of writers and producers into cohesive, entertaining, and informative programs. With careful planning, I develop shooting schedules that meet deadlines and budget requirements. I guide the production team to ensure their work aligns with the program's requirements, incorporating creative ideas to achieve the best visual results. Additionally, I supervise the editing process to deliver a final cut that remains faithful to the original concept.
Al Jazeera Media NetworkInterview Producer at Al Jazeera English
Dec. 2015 - Dec. 2015Tunis, TunisiaAs an Interview Producer at Al Jazeera English, I played a pivotal role in providing in-depth coverage of Tunisia's post-Arab Spring landscape for 'The Stream,' a prominent current affairs program. My responsibilities included identifying and researching compelling stories, selecting a diverse range of guests, coordinating interview schedules, conducting extensive research, scripting interview segments, and preparing hosts and guests for engaging discussions. I also contributed to post-production activities to ensure interviews met the network's high standards. This experience enhanced my ability to produce high-quality content in a fast-paced, news-driven environment and allowed me to deepen my understanding of Tunisia's socio-political dynamics in the post-Arab Spring era.
BBC Media ActionSenior Video Editor
Jan. 2015 - Mar. 2018Tunis, TunisiaIn my role as a video editor, I possess extensive experience in assembling large amounts of recorded footage into a polished project that aligns with the producers' vision and is suitable for broadcasting. I am skilled at understanding the needs and specifications of the production team, effectively incorporating music, dialogues, graphics, and effects. I also prioritize knowledge sharing and actively mentor trainees to help them enhance their skill sets throughout the organization. Continuously staying updated with the latest editing technologies and industry best practices, I strive to maximize efficiency and deliver high-quality results.
Goethe-Institut Photographer
Mar. 2014 - Jun. 2014TunisAs a skilled photographer, I had the privilege of capturing artistic photo coverage of the prestigious exhibition "Klee Macke Moilliet Tunis." With a keen eye for detail and creativity, I meticulously captured the essence of the exhibition through my photographs. Additionally, I conducted thorough photo review and editing processes, ensuring the highest quality visuals that showcased the unique beauty and atmosphere of the event.
Propaganda ProductionsCamera Assistant
Jan. 2014 - Jan. 2015TunisieWith hands-on experience in production, I am proficient in various technical aspects of filmmaking. This includes slating takes, accurately marking the clapper board, and handling tasks such as changing lenses and filters. Additionally, I am adept at managing essential equipment, such as charging batteries, setting up monitors and video village, as well as prepping and organizing gear on magliners and vans. I bring a meticulous approach to ensure that all technical aspects are executed seamlessly, contributing to the smooth operation of film productions.
Goethe-Institut Video Editor
Jan. 2014 - Mar. 2014Tunis * In my role as a video editor, I played a crucial part in the MAGHRAP project, where I applied my expertise to edit and meticulously input 39 English video subtitles. By carefully ensuring logical sequencing and smooth running of the final product, I enhanced the overall viewing experience for the audience. This attention to detail and dedication contributed to the seamless integration of the subtitles, creating a cohesive and engaging video.
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