Sara Conde - https://www.saracasoconde.com/,

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Network Power<100 people

Roles

✔️100%

✨100%

Business Owner

🧨100%

Consulting

Geos

🇷🇸100%

Serbia

Work Background

CollectiveDirector, New Business

Dec. 2021San Francisco, CaliforniaOwner of Sales Department, directly reporting to the Sales and Marketing VP. Built the entire sales department from scratch, from no sales motions to a fully functioning sales organization. Coach, mentor, and scale a high-performing team of 10 Account Executives. Using innate ability to work productively in ambiguous environments, consistently achieves and surpasses KPIs in a high-growth, top-tier, VC-backed environment. Under my sales leadership, the company grew 5x. -Exceeded sales conversion rate targets by 10%, achieving a 70% win rate on sales-ready opportunities. -Hit 100% of sales quota in FY 2023. -Engineered a remarkable turnaround in New York, increasing conversion rates by 73% (from a low 48% to a current 83%), turning the lowest-performing state into one of the highest. -Led GTM strategy by unlocking previously unserviceable requirements, resulting in a 25% incremental lift in Marketing Qualified Leads. -Scaled the business' ARR by 5x and 4x’d Collective’s member count in two years, creating favorable market positioning for Series B fundraising in upcoming fiscal year. -Achieved the highest gross adds in Collective's history, a 24% increase from the prior record, solidifying the company's growth trajectory. -Exceeded leadership expectations with a department employee engagement score of 94, outperforming the company average by 8 point. -Exemplify unwavering commitment to performance, consistently achieving year-over-year increases in sales OKRs (or KPIs), even amid rigorous quality control measures, reduced staff, and scope constraints. -Using extensive Salesforce expertise, I transformed the entire sales management data infrastructure, shifting from a task-based to an opportunity-centric framework. -Developed repeatable sales processes and plays from scratch, operationalizing sales motions for quicker lead-to-contact times and analyzing pipeline metrics to optimize sales velocity and reduce time to close.

Sara Caso Conde, LLCFounder and Owner (Side Hustle)

Sep. 2019Vienna, VAUnlock your sales potential with value-based sales consulting. I offer a comprehensive sales and marketing optimization approach, equipping individuals and organizations with the tools and strategies necessary to drive success. My expert sales coaching and training programs deliver personalized attention, empowering clients to achieve their goals. My services also extend to public speaking, where I inspire and educate audiences through dynamic, engaging presentations. Finally, my focus on personal branding ensures that my clients stand out in their industry, commanding attention and delivering results.

MBO PartnersProgram Director, Executive Advisory Services

Jan. 2020 - Dec. 2021Vienna, Virginia, United StatesReporting to CXO, led sales and account management for “MBO Advantage,” a premium B2C business management tech offering. This exclusive subscription product was marketed for experienced executives transitioning to independent consulting, anchoring B2B value proposition and marking company's first SaaS membership program. -Lead the design, pilot, and successful GTM launch of a new product in 2020 -Achieved $100k annual recurring subscription revenue and $5M in annualized Gross Sales Value (GSV) within the first six months of the product launch -Delivered $10K Monthly Recurring Revenue (MMR) and $25M in annualized Gross Sales Value (GSV) in 2021 while maintaining a 25% membership conversion rate -Researched, designed, and implemented marketing tools, such as video signatures and application gates, resulting in optimized sales cycles and elevated customer experiences at scale. Achieved the most-viewed video on the company site and initiated self-serve sign-ups -Collaborated with marketing and operations to create automated onboarding drips and a gated members-only community with exclusive events and workshops, driving engagement and service utilization

MBO PartnersDirector of Consultant Services, Product Owner (2014 to 2019)

Sep. 2014 - Sep. 2019Herndon VAReporting to the CCO, ran $300M business unit with the company's highest Net Promoter Score (NPS), focused on sales, support, and retention. Responsible for creating, promoting, and selling product lines to both B2B and B2C prospects, creating a “flywheel” effect in a platform ecosystem. -Drove sales of innovative B2B solutions, resulting in 15% increase in revenue -Launched and managed successful beta program for “MBO Advantage” product line, catering to C-suite talent at Fortune 100 companies, driving proof of concept and market readiness in 2020 -Led and sold a profitable pilot program for new independent consultant engagement service, now integrated into core enterprise solution, driving a 2% increase in Annual Revenue Per User (ARPU) -Created and executed an acquisition strategy for the marketplace platform, increasing platform membership by 57% in a single year -Established partnership with automation reference check technology firm, launching and managing pilot program to shape future talent curation strategy in marketplace platform, resulting in $200M deal with Big 4 accounting client

MBO PartnersConsultant Services Advisor and Manager

Jan. 2012 - Aug. 2014Herndon, VAAs a manager within our Consultant Services department, I was responsible for mentoring a team of three Consultant Services Advisors. We provided guidance and support to self-employed individuals, from best practices for consulting agreements to creating a comprehensive bill rate. Our consultants relied on us to be the administrative engine powering their business from behind the scenes. Our services and expertise allowed these independents to stay focused on providing their clients with the best possible service, ultimately resulting in more revenue for their practice. -Planned, developed, and executed a career path and training program for new and existing sales representatives. - Served as a subject matter expert in independent consulting and MBO’s flagship consumer offering and retained a 50% membership close rate (20% higher than my colleagues).

MBO PartnersTeam Manager

Feb. 2010 - Dec. 2011Herndon, VAAs a Team Manager, I was responsible for mentoring and coaching a team of six Business and Enrollment Managers. As a team, we delivered peace of mind to our consultants and transparency to both our customers and internal stakeholders, increasing efficiency and fostering goodwill. - Facilitated professional development of team members, many of whom are now in leadership roles within the organization - Escalation point of contact for consultants and enterprise clients - Final reviewer and signatory for legal agreements with new customers - Created and presented reports on team accuracy, efficiency and compliance - Responsible for managing invoicing, payroll processing, and benefit administration for consultants their clients

MBO PartnersAccount Manager

Feb. 2009 - Feb. 2010Herndon, VAAs an Account Manager, I was responsible for ensuring the ongoing success of contractor engagement programs for both our enterprise customers and their independent talent. - Educated consultants and their clients on best practices for contract and SOW engagements - Created and reviewed custom financial estimates for each consultant - Assessed prospective vendors using a proprietary compliance process; evaluated re-classification and co-employment risks; made final determination on approval to engage - Managed and grew Fortune 100 accounts, maintaining a high rate of consultant retention - Assisted in the implementation process for new client programs

MBO PartnersBusiness Manager

Feb. 2008 - Feb. 2009Herndon, VAAs a Business Manager, I was the dedicated point of contact for over 200 independent consultants, delivering a full suite of business management services. - Redlined independent consulting contract, assessing potential risks to the consultant - Ensured consultants were paid accurately and on time - Advised consultants on benefits options including 401k, group medical and dental, and LTD/Life - Helped consultants maximize their tax benefits using our proprietary expense and billing system

WEBR, Radio FairfaxIndependent Radio Host, Indierock Radio Hour

Oct. 2006 - Jan. 2018Fairfax, VAWeekly "indie-rock" public radio show that I produce, promote and host every Thursday 8-9pm EST

Central Fairfax Chamber of CommerceMembership Team Caption and Event Planning Committe Liaison

Apr. 2007 - Feb. 2008Fairfax, VA- Represented the Chamber to potential members - Promoted and marketed chamber benefits and programs - Motivated teammates to meet and exceed new membership enrollment goals - Planned Chamber events as a member of the Event Planning Committee

BRIDGELAND WEALTH CONSULTANTS, LLCExecutive Assistant/Client Relations Manager

Mar. 2006 - Dec. 2007Fairfax, VA- Managed and coordinated office operations - Handled invitation, follow up, and sales calls for current and prospective clients

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