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Work Background
Monarch PaintingPackaging Specialist
Nov. 2024 - Feb. 2025AustraliaLed packaging strategy, regulatory compliance, and sustainability initiatives for Monarch Painting, ensuring brand consistency and global market readiness. ✨ Key Achievements: ✔ International Product Rollout – Led the packaging launch across the UK and European markets, ensuring full compliance with EU and German regulatory standards while streamlining approval processes. ✔ Regulatory & Compliance Alignment – Implemented strategic branding updates, ensuring 100% compliance with AU and NZ packaging regulations. ✔ Sustainable Packaging Integration – Integrated FSC-certified materials and biodegradable alternatives, aligning with ARL labelling requirements to reduce environmental impact and enhance brand sustainability positioning. ✔ Cross-Functional Collaboration – Partnered with marketing, compliance, and product teams to ensure packaging strategy aligned with sustainability goals and industry standards. 🚀 Why It Matters? This role strengthened my expertise in regulatory compliance, sustainable packaging, and brand consistency across international markets, ensuring brands meet global industry standards while maintaining a premium consumer experience.
Big Red Communications GroupDigital Designer
Sep. 2023 - Mar. 2024AustraliaDeveloped omnichannel campaigns and digital assets for premium clients, ensuring brand consistency and high-impact engagement across multiple platforms. ✨ Key Achievements: ✔ Omnichannel Brand Execution – Designed and delivered campaigns for Optus, Medibank, AGL, and Youi Insurance, maintaining cohesive brand messaging across digital, social, and web platforms. ✔ Cross-Platform Digital Asset Creation – Created and adapted display ads, social media graphics, and website elements, ensuring seamless brand consistency across all customer touchpoints. ✔ Fast-Paced Project Management – Managed multiple projects simultaneously, ensuring timely handover of artwork to motion teams and social media channels under tight deadlines. 🚀 Why It Matters? This role strengthened my expertise in omnichannel campaign execution, digital asset development, and fast-paced creative production, ensuring brands maintain a strong, consistent presence across all digital platforms.
dōTERRA AustraliaPrint and Digital Designer
May. 2022 - Sep. 2022Melbourne, Victoria, AustraliaDesigned premium packaging, print collateral, and digital marketing assets for dōTERRA’s essential oil product lines, ensuring brand consistency, consumer engagement, and sustainability integration. ✨ Key Achievements: ✔ Sustainable Packaging Innovation – Developed eco-conscious packaging for dōTERRA’s essential oil products, incorporating innovative finishing techniques that aligned with the brand’s sustainability initiatives. ✔ Print & Digital Marketing Design – Created print collateral and digital assets for key product launches, maintaining a cohesive brand identity across customer-facing platforms. ✔ Educational Content & Customer Experience – Designed product guides and educational materials, improving brand engagement and customer understanding of essential oil benefits. ✔ Retail & Social Media Strategy – Developed B2B social media content and customer-facing digital assets, expanding brand reach across key wellness market segments. ✔ Workflow Optimisation & Mentorship – Created standardised Canva and Figma templates for the education team, improving workflow efficiency while supporting mentorship and internal design collaboration. 🚀 Why It Matters? This role strengthened my expertise in premium packaging design, omnichannel branding, and sustainability-driven product development, ensuring dōTERRA maintains a high-impact, consumer-focused presence.
R/GADigital Designer
Jun. 2021 - Nov. 2021Sydney, New South Wales, AustraliaWorked across multi-channel digital branding, motion graphics, and omnichannel marketing, developing high-impact assets for sport, tech, food, and sustainability brands. ✨ Key Projects: ✔ A-League Rebrand – Designed OOH campaigns, social content, branded apparel, car decals, and merchandise for Australia’s premier football league rebrand. - Developed landing pages and EDMs for the Paramount+ A-League campaign, enhancing UX and engagement. - Created Google Slide templates for APL sales and executives, improving presentation efficiency and pitch success. ✔ Slack – ‘Work From Anywhere’ and Enterprise Campaigns - Designed graphics assets for the motion team, preparing artwork for animated campaigns, motion graphics, and video content. - Created digital assets using Figma, ensuring visual consistency across social, web, and video platforms. ✔ OzHarvest – ‘Wasting Food is Worse Than…’ Campaign - Developed digital and OOH advertising assets, including billboards, transit advertisements, social media content, and web banners. - Retouched and optimised product imagery and editorial visuals for the Use It Up Tape™ initiative, an eco-conscious product that sold out within 24 hours. ✔ Google – ‘Go with Google’ Campaign - Designed localised digital assets, display ads, and banners, enhancing regional relevance and improving click-through rates (CTR). ✔ Uber & Uber Eats - Developed digital assets for Uber Eats Wiggles campaigns, expanding brand reach across key family demographics. - Created stylised logos and animation-ready graphics for Uber’s ‘Celebrate the Hustle’ campaign, improving driver engagement and participation rates. 🚀 Why It Matters? Strengthened my expertise in digital branding, motion graphics, and omni-channel marketing, ensuring seamless brand storytelling across multiple platforms.
Alegra Design StudiosFounder Art Director | Strategic Brand & Packaging Designer
Oct. 2019Melbourne, AustraliaFounded Alegra Design Studios, leading creative direction, stakeholder engagement, and brand strategy for premium clients across luxury, FMCG, and hospitality sectors. Specialising in strategic brand positioning, packaging innovation, and sustainability, I develop high-impact designs that elevate market perception and consumer experience. ✨ Key Achievements: ✔ Luxury Packaging & Brand Strategy – Spearheaded creative direction and packaging design, ensuring seamless brand engagement across omnichannel touchpoints. ✔ Award-Winning Packaging – Designed Starward Whisky’s award-winning Fortis label, integrating micro-embossing, sculptured foiling, and tactile varnishes to reinforce premium brand perception. ✔ Sustainability & Quality Control – Managed colour calibration and quality assurance, reducing production errors by 95% while ensuring flawless execution of premium packaging designs. ✔ Client Growth & Retention – Cultivated strong client relationships, resulting in a 25% expansion in project scope and long-term brand partnerships. ✔ Creative Leadership & Mentorship – Trained and mentored junior and mid-level designers, improving team efficiency by 20% year-on-year, fostering a culture of continuous learning and creative excellence. 🚀 Why It Matters? My approach integrates brand storytelling, sustainable innovation, and high-impact packaging solutions, ensuring brands stand out while aligning with evolving consumer expectations. 🔗 Portfolio & client testimonials: shelleystellenberg.com
Hunter Amenities APAC MEGlobal Art Director
Oct. 2012 - Sep. 2019Melbourne, AustraliaLed Creative Direction and Stakeholder Engagement, overseeing packaging development for 50+ global luxury brands while integrating sustainability initiatives with executive leadership objectives. ✨ Key Achievements: ✔ Global & Regional Packaging Compliance – Managed regulatory compliance across EU, EMRA, US, and APAC in the cosmetic and personal care sectors, ensuring adherence to labelling, safety, and material regulations. ✔ Luxury Hospitality Partnerships – Led the transformation of MOR’s Snow Gardenia retail collection into a luxury hospitality experience, securing partnerships with Kempinski Hotels and Emirates Palace. ✔ High-End Brand Adaptation – Designed Byredo’s Hotel Collection, translating its luxury retail aesthetic into a high-end hospitality experience, reinforcing brand exclusivity and premium positioning. 🚀 Why It Matters? This role strengthened my expertise in luxury packaging design, regulatory compliance, and sustainable packaging innovation, ensuring brands maintain their premium identity while meeting global standards.
Alegra Design StudiosFreelance Art Director & Design Consultant
Jan. 2008 - Jul. 2012Melbourne, AustraliaProvided creative direction, product development, and brand strategy for global retail, fashion, entertainment, and consumer goods brands, delivering high-impact design solutions across multiple categories. ✨ Key Achievements: ✔ Retail, FMCG & Fashion Branding – Developed branding, packaging, and product design for apparel, homewares, and consumer goods, ensuring market relevance and commercial success. ✔ Omnichannel Marketing & Campaign Execution – Designed print and digital campaigns, aligning visual storytelling with brand strategy to enhance consumer engagement and multi-channel reach. ✔ Luxury & Licensed Product Design – Created trend-driven collections, developing surface design, textiles, and branded merchandise for global entertainment franchises and high-profile brands. ✔ Brand Identity & Packaging Innovation – Developed comprehensive style guides, product branding, and retail packaging solutions, reinforcing consistent brand identity across platforms. ✔ Cross-Industry Collaboration – Worked with retailers, licensees, corporate partners, and international franchises, ensuring brand-aligned execution across multiple industries. 🚀 Notable Clients: ✔ Retail: Costco, Dick Smith, Harvey Norman, Myer, JB Hi-Fi, Walmart (USA) ✔ Fashion & Homewares: Jeanswest, Ladelle, Lysana Fashion, Caprice Australia, Who-Rae Australia ✔ Entertainment & Licensing: Barbie, Disney, Mattel, Hasbro, Hot Wheels, Ultimate Fighting Championship (UFC), Angry Birds ✔ Automotive: Holden Racing Team (HRT) ✔ Corporate: G. Barrette & Associates, Mylund, Quick Knowledge, The Cancer Council Australia 🚀 Why It Matters? This role refined my expertise in brand strategy, retail packaging, and consumer-driven design, ensuring brands stand out in competitive markets through compelling, results-driven creative solutions.
Foodworks SupermarketsSenior Designer
Jan. 2006 - Aug. 2008Melbourne, AustraliaDeveloped visual branding, packaging, and in-store retail solutions for one of Australia’s largest supermarket chains, ensuring seamless customer experiences and market impact. ✨ Key Achievements: ✔ Private Label FMCG Growth – Designed complete visual systems for private label brands, overseeing packaging from concept to production, increasing brand visibility and market share. ✔ Retail Brand & Store Experience – Designed store signage and retail fit-outs, enhancing in-store branding and customer engagement to drive foot traffic. ✔ Corporate Communications & Marketing – Produced annual reports, prospectuses, and financial documents, ensuring polished brand storytelling for stakeholders. ✔ Multi-Channel Creative Execution – Art-directed photoshoots, OOH advertising, and TV commercials, ensuring brand alignment across campaigns. ✔ Local Area Marketing Success – Created geo-targeted campaigns, increasing regional brand awareness and consumer engagement. 🚀 Why It Matters? This role deepened my expertise in retail branding, packaging design, and multi-channel campaign execution, ensuring strong consumer engagement in competitive retail environments.
New BalanceSportsware & Technical Running - Apparel Designer
Sep. 2005 - Dec. 2005Melbourne, AustraliaDesigned technical running apparel and surface patterns for a globally recognised sportswear and performance brand, ensuring alignment with market trends, functionality, and premium design aesthetics. ✨ Key Achievements: ✔ Performance Apparel Design – Developed cohesive visuals from concept to production, delivering designs that met branding, functionality, and market expectations. ✔ Trend & Market Research – Conducted trend forecasting and competitive analysis, ensuring technical apparel designs aligned with global sportswear trends. ✔ Surface Design & Textiles – Created yardage prints, graphic applications, and innovative surface patterns, elevating premium product positioning. ✔ Pre-Production & Product Development – Designed detailed garment applications and specification packs, collaborating with production teams to ensure quality control and technical accuracy. ✔ Concept Presentation & Stakeholder Engagement – Produced high-impact lookbooks and presentation decks, securing stakeholder buy-in and production approvals. 🚀 Why It Matters? This role refined my ability to merge high-performance functionality with compelling design, ensuring sportswear meets both aesthetic and technical industry demands.
The Watson Group Australia Pty Ltd / EventGearApparel & Event Merchandise Desiger
Feb. 2002 - Jul. 2005Melbourne, AustraliaDesigned seasonal event apparel and merchandise collections for high-profile sporting events and entertainment brands, developing cohesive visual identities across multiple product categories. ✨ Key Achievements: ✔ Major Sporting Event Collaborations – Partnered with licensees and stakeholders to create event apparel and merchandise for V8 Supercars, Bathurst 1000, Indy 300, Australian Open Golf, and the 2005 Deaflympics. ✔ Brand-Aligned Apparel & Merchandise – Developed comprehensive apparel collections for MasterCard Masters Golf and Jack Nicklaus, ensuring strong brand consistency and high-quality production. ✔ Event Branding & Marketing Materials – Designed event signage, Pan-tec visuals, and ticketing materials, ensuring a seamless visual experience across all event collateral. ✔ Trend-Driven Design Execution – Conducted in-depth trend forecasting, aligning apparel, textiles, and graphic applications with market demands and audience preferences. ✔ Full Lifecycle Project Management – Led projects from initial concept through to production, ensuring technical accuracy, quality control, and brand alignment. 🚀 Why It Matters? This role built the foundation for my expertise in brand storytelling, product design, and multi-channel consumer engagement, shaping my approach to packaging and brand strategy today.
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