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Work Background
MERGECreative Partner | Brand Consultant (PowerFlite Client)
Feb. 2003 - Dec. 2004Boston, MAConcepts, copywriting, brand consulting, product marketing, and more for Applied Biosystems, Bowditch & Dewey, Gorton's Seafood, Atelier 505, Caritas Hospitals, Blue Cross Blue Shield, Colonnade Residences, SunLife Financial, etc.
R&D Advertising LLCCreative Director | Brand Advisor (PowerFlite Client)
Jan. 2000 - Jan. 2003Boston, MABrought in to lead and manage this small advertising and design agency's creative department, we developed print, TV, radio, collateral, DVDs, and websites. Won more national and local creative awards during my tenure than they'd won in over 10 years. Branding, advertising, and web development work for Gorton's Seafood, Forrester Research, Rochester Electronics, Giga Information Group, Delphi Technologies, Court Square, and others. Created and produced award-winning, results-getting 50th Anniversary campaign for Big Sister Association of Greater Boston.
Blue Cross Blue Shield of MassachusettsSenior Advertising & Brand Advisor (PowerFlite Client)
Feb. 1997 - Dec. 2001Boston, MADeveloped creative and strategic marketing to contemporize this health insurance brand, eventually also finding them a new agency that fit them.
• Wrote and Produced radio & print ads, collateral, outdoor, & direct mail.
• Helped build & manage BCBSMA "internal agency" to handle broad range of marketing materials.
• Wrote & edited 'Living Healthy' magazine.
• Named & developed "ahealthyme.com" website, launched with print, radio, and transit ads.
• Developed & executed 4-tier agency search that began with identifying 12 agency candidates, resulted with Parters+simons, who remained their agency for 10 years. • Managed negotiation of a new agency contract that saved Blue Cross Blue Shield over $200,000 per year, yet yielded a significantly more effective ad campaign.
• Managed client relationship with the new agency to develop and sell-in a campaign that was first seen as "risky." It became the most successful campaign in the client's history.
• Oversaw production of over 20 "BlueCam" TV spots, wrote some of the campaign's early print, transit, and radio ads, then sold them through corporate channels.
MRMCreative Consultant (PowerFlite Client)
Oct. 1995 - Jan. 1997Cambridge, MAConcepts, copywriting, and creative supervision for this web, TV, and direct response agency. Created websites and digital ads for MasterCard, Quicken, CellularOne (now AT+T), Strong Funds, The Weber Group, MediaOne (now Comcast), and others. Also managed photo shoots and video production to teach young programmers.
PowerFlite CommunicationsChief Creative Officer | Storyteller | Brander
Sep. 1995Quincy, MAPowerFlite is an advertising, branding, and digital marketing agency that helps businesses grow through:
• Genuine Branding™ – Brand Positioning and Identity Development • Copywriting By Humans that reinforces the brand, improves SEO, and sells like hell
• Conceptual Creative Advertising (Print, Digital, Radio, TV, Outdoor, Transit, etc.)
• Digital Marketing (Digital Ads, Landing Pages, Social Media)
• Web Sites and Landing Pages / Content Marketing / Organic, Long-Form SEO • Information Design (Infographics, Presentations, Personas, etc.)
• Integrated Direct Mail Campaigns and Packages
• Collateral (Brochures, Inserts, Trade Show Materials, etc.) Recent work in Aerospace, Biotech, Food, Health Care, Non-Profits, and Technology, including:
Autonomous Systems, Hybrid & Zero Emissions Propulsion, C4ISR, Commercial Aviation, Community Action Agencies, Clinical Trials, Consumer Packaged Goods (CPG), Cyber Resilience, EW Systems, Genomic Medicine, Restaurants, Seafood, Senior Health / Senior Living / Assisted Living, and more. Campaigns and Strategic Content for BAE Systems, Blue Cross Blue Shield (MA+NJ), Logitech, MASSCAP, NCL, Parexel Biotech, Photomedics, Community Action Agency of Somerville (CAAS), Self Help, Inc., Maloney Seafoods, Windsor Place of Wilmington, and Unchained Pizza. PowerFlite is DFARS compliant, a Commercial and Government Entity (CAGE), a Squarespace Circle member, an Authorized Qfuse Partner, and a member of the Greater Boston Business Network (GBBN). For over 25 years, PowerFlite has donated 1% or more of profits to pet rescue, human rights, environmental, historic preservation, women's rights, and other causes.
Digitas North AmericaWebsite Concepts + Copywriting
Mar. 1995 - Oct. 1995Westport, CTDeveloped CASIE Award-winning AT&T Olympic Games and John Hancock web sites. Researched & interviewed Olympic athletes for AT&T site, also wrote video scripts for the Hancock site. Contributed to sites for JCPenney and AboutWork.com.
Ryan PartnershipCreative Director
Oct. 1991 - May. 1995Westport, CTLed 10-person creative team. Advertising, direct mail, and consumer promotions (CPG) in print, TV, radio, POS, etc. for Pepsi, Mott's, Michelin/BFGoodrich, Payless Shoes, Virgin, Evian, Dannon, Gentleman Jack, Glenmorangie, Wisk, American Dairy Association, ADT, and others. Developed product launches for:
• Mott's-in-a-Minute shelf-stable juice mixes
• Gentleman Jack Tennessee Whiskey
• Michelin MXV All-Season Radial Tires
• Virgin Megastores in the U.S.
• Dannon Chunky Fruit packaged yogurt product line Produced radio, TV, and videos for American Dairy Association, Virgin, Time Warner Cellular, Payless Shoes, Pepsi, Michelin, BF Goodrich, Unilever, Taco Bell, Budget Gourmet, and others.
PublicisAssociate Creative Director | Copywriter
Jun. 1991 - Oct. 1991Greenwich, CTConcepts, copy, and product introductions for consumer packaged goods.
Young & RubicamSenior Copywriter
Jan. 1990 - Jun. 1991New York, NYConcept and copy on a broad range of international brand name food, personal care, and other packaged goods and consumer services.
Bomstein AgencySenior Copywriter | Associate Creative Director | Broadcast Producer
May. 1987 - Jan. 1990Washington, DC
BBDO WorldwideCopywriter
Jul. 1983 - Apr. 1987Boston, MA
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