Roberto Atílio Larrañaga

Gerente Comercial e Marketing @Tallento Engenharia

CRM managerPartnerships ManagerFounder🧮 EducationAdvisorCampaign Management🧨 ConsultingBrand Marketing Manager👍 Sales & BizDev🧑‍💼 C-level ExecutiveBrand AnalyticsMedia & TelecommunicationsConsumer segmentationCreative ProducerConsumer IndustryMarketing Director💸 MarketingBrand ManagementSales ManagerCopywriterInvestment ManagementCustomer Success Manager🔥 Startup Founder✨ Business OwnerStrategic MarketingBusiness OwnerSales & BizDevC-level ExecutiveBusiness Development ManagerProducts & Construction

Professional with over 36 years of success in diverse corporate areas, including commercial, marketing, administration, operations, and finance. Experience in management and management positions in nationally and internationally renowned companies, contributing to significant financial and performance results. I highlight my generalist, participative and leadership profile, focused on achieving concrete results. Throughout my career, I have taken on different projects and challenges, developing multiple skills, and obtaining a comprehensive view of the business world.

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Network Power<100 people

Roles

✨50%

Business Owner

🧑‍💼50%

C-level Executive

🧨50%

Consulting

Geos

🇺🇸33%

United States

🇩🇪16%

Germany

🇫🇷16%

France

Work Background

Tallento EngenhariaCommercial & Marketing Director

Jan. 2021As a strategic leader, I carried out the structuring and implementation of the commercial and marketing departments, defining functions and objectives to optimize operational efficiency. Introduced management tools, KPIs and decisive indexes, establishing annual goals and budget, in addition to leading team development and training. I highlight my ability in leadership and negotiation of large accounts, evidenced in the development of a new client base aligned with the company's strategic and core-business planning. In addition, I maintained and increased productivity of the existing base, identifying target audiences, opening new business niches, and analyzing competition. Implemented strategies to attract new business, ensuring continuous improvement in quality and customer satisfaction, resulting in increased financial and operational return margins on new contracts each year. In managing the marketing department, I restructured it with a focus on standardized communication and branding for all business areas of the group. I developed a solid brand concept, redesigned the visual identity, and carried out comprehensive strategic planning. I stood out in the direction, creation, and development of communication arts, implemented effective strategies on social networks, conducted SWOT analyzes and established S.M.A.R.T. goals, contributing significantly to the group's financial growth.

Mabex Engenharia e ConstruçõesCommercial Manager

May. 2019 - Jan. 2021I led the structuring and development of the commercial department with leadership, adapting the team to new market demands and reorganizing internal activities to boost productivity. I implemented strategic training and promoted team training. I stood out in identifying the target audience and analyzing the market, developing detailed studies on potential buyers of the products/services offered by the company. In addition, I analyzed trends, competition, and opportunities in the sector, creating effective strategies to attract new business. When managing the commercial department, I used SWOT analysis to identify strengths, weaknesses, opportunities, and threats, establishing specific and relevant S.M.A.R.T goals. I prepared a detailed plan, defining the steps to achieve the established goals. Negotiation of large accounts and contracts, resulting in the development of a new client portfolio, as well as the maintenance and recovery of the existing one. Innovative strategies were essential for attracting new customers and driving growth in the company's financial results.

Grupo KallasReal Estate Broker

Jun. 2018 - May. 2019São Paulo• Desenvolvimento de equipe, atração de clientes e gerenciamento das etapas de negociação visando à realização de vendas imobiliárias, • Realização da análise dos documentos necessários para concluir e firmar contratos de compra e venda de imóveis, • Desenvolvimento de carteira de clientes, • Realização de reuniões com clientes para apresentar produtos, negociar vendas e concretizar contratos. • Team development, customer attraction and management of the negotiation stages aimed at real estate sales, • Carrying out the analysis of the documents necessary to conclude and sign contracts for the purchase and sale of real estate, • Customer portfolio development, • Conducting meetings with customers to present products, negotiate sales and finalize contracts.

Lopes Consultoria de ImóveisReal Estate Broker

Jun. 2016 - Jun. 2018São Paulo y alrededores, Brasil• Desenvolvimento de equipe, atração de clientes e gerenciamento das etapas de negociação visando à realização de vendas imobiliárias, • Realização da análise dos documentos necessários para concluir e firmar contratos de compra e venda de imóveis, • Desenvolvimento de carteira de clientes, • Realização de reuniões com clientes para apresentar produtos, negociar vendas e concretizar contratos. • Team development, customer attraction and management of the negotiation stages aimed at real estate sales, • Carrying out the analysis of the documents necessary to conclude and sign contracts for the purchase and sale of real estate, • Customer portfolio development, • Conducting meetings with customers to present products, negotiate sales and finalize contracts.

Grupo VizzariExecutive Managing Director

Sep. 2005 - May. 2016Sao Paulo - BrasilImplantação e gestão de unidades de negócios em quatro segmentos: • Importação e exportação de produtos e equipamentos para implantações hoteleiras; • Serviços de gestão e gerenciamento de unidades hoteleiras de pequeno e médio porte; • Serviços de marketing, comunicação, branding e visual merchandising para marcas de luxo e redes de varejo; • Consultorias de projetos para abertura, implantação ou reforma de hotéis de pequeno e médio porte para o segmento de luxo. • Gestão geral de todas as unidades de negócios. (comercial, marketing, administrativo, operacional e financeiro). Implementation and management of business units in four segments: • Import and export of products and equipment for hotel installations; • Management and management services for small and medium-sized hotel units; • Marketing, communication and branding services for luxury brands and retail chains; • Consultancy on projects for the opening, implementation or renovation of small and medium-sized hotels for the luxury segment. • General management of all business units. (commercial, marketing, administrative, operational and financial).

Camargo CorrêaDirector

May. 2004 - Aug. 2005São Paulo y alrededores, Brasil• Reestruturação e viabilização econômica de unidades de negócios, • Mapeamento de todos os tipos de unidades de negócios dos sócios, • Gestão e administração para garantir a viabilidade econômica dos empreendimentos dos sócios, • Direção e gestão administrativa, operacional e comercial dos bens e negócios dos sócios, • Reestruturação de departamentos e equipes de trabalho, • Planejamento estratégico para otimização de resultados financeiros e viabilização econômica das unidades de negócio, • Avaliação da capacidade produtiva dos empreendimentos, • Ações para reduzir custos sem afetar a qualidade dos serviços/produtos oferecidos, • Gestão de novos negócios para os sócios, • Identificação e avaliação de oportunidades no mercado, • Análise do potencial retorno sobre o investimento. • Restructuring and economic viability of business units, • Mapping of all types of business units of the partners, • Management and administration to ensure the economic viability of the partners' undertakings, • Direction and administrative, operational and commercial management of the assets and businesses of the partners, • Restructuring of departments and work teams, • Strategic planning to optimize financial results and economic viability of business units, • Evaluation of the productive capacity of the enterprises, • Actions to reduce costs without affecting the quality of services/products offered, • New business management for partners, • Identification and evaluation of market opportunities, • Analysis of the potential return on investment.

América Super TradeSales Manager - Hospitality and Golf Division

Dec. 2002 - Apr. 2004São Paulo, Brasil• Planejamento estratégico, avaliação de mercado, formação de preço, reestruturação e reorganização de departamento comercial, • Gestão comercial, operacional e de atendimento ao cliente em nível nacional e internacional, • Captação de clientes nacionais e internacionais para todas as áreas de negócios da empresa, • Gestão na promoção, publicidade, eventos e desenvolvimento de bancos de dados relacionais (CRM). • Strategic planning, market assessment, pricing, restructuring and reorganization of the commercial department, • Commercial, operational and customer service management at national and international level, • Capturing national and international clients for all areas of the company's business, • Management of promotion, advertising, events and development of relational databases (CRM).

REGUS Business Centres Corporaton Plc.Centre Manager

Jun. 2000 - Oct. 2002• Administração geral (operacional, administrativa, financeira e comercial) das unidades do Regus Paulista e WTC São Paulo, • Planejamento estratégico para elevar a receita das unidades, tanto as recém-inauguradas quanto as que passaram por reformas, • Renovação de contratos de serviços avulsos, renegociação com fornecedores e clientes, resultando em uma melhoria significativa da rentabilidade e satisfação dos clientes, • Gestão e negociação de contratos de locação de escritórios e serviços com clientes nacionais e internacionais, • Apoio técnico e operacional a outras unidades, tanto operacional, costumer services como TI , • Realização de auditorias e treinamentos em unidades de todo Brasil, • Participação no desenvolvimento, abertura, e implantação de novas unidades próprias e franquias. • General administration (operational, administrative, financial and commercial) of the Regus Paulista and WTC São Paulo units, • Strategic planning to increase the revenue of the units, both newly opened and those that underwent renovations, • Renewal of individual service contracts, renegotiation with suppliers and customers, resulting in a significant improvement in profitability and customer satisfaction, • Management and negotiation of office and services leasing contracts with national and international clients, • Technical and operational support to other units, both operational, customer services and IT, • Carrying out audits and training in units throughout Brazil. • Participation in the development, opening and implementation of new own units and franchises.