Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Chief Executive Officer
LURE PARISChief Executive Officer
Nov. 2021Paris, Île-de-France, France
Founder. LURE PARIS.
LURE PARISFounder. LURE PARIS.
Oct. 2020Paris, Île-de-France, France* Creation of a brand of interior decoration objects. Exclusive designs, crafted in Europe (Italy and Spain). All in limited editions. * Launch on Nov. 2021. Online business model. 3 categories of products: Lampshades, Cushions and Throws. * Recruitment and management of the design team (3 freelancers) * Negotiation of annual contracts with productions partners. Follow up of production plannings. * Led of communication strategy and contents (digital). * Profesional fairs: Maison & Objets 2022. Salone del Mobile 2023.
Director of Out Of Home Business - Ice cream category.
UnileverDirector of Out Of Home Business - Ice cream category.
Mar. 2020 - Jul. 2020Paris, Île-de-France, France* In charge of a 100M€ business in France (Ben & Jerry’s, Magnum, Carte d’Or, Miko) * Led COVID-19 business plans during confinement, focus on route-to-market opportunities, sales force coverage and partnerships with key online clients (UberEats, Deliveroo and JustEat). * Team management (50 people including sales force, key account management and operations). Set up of new team organisation and ways-of-working. * Successfully validated a joint business plans with partner Distributor, focus on channel and sales force priorities during and post confinement.
Sales Force Director. Impulse Channel
DanoneSales Force Director. Impulse Channel
Nov. 2017 - Jan. 2020Paris, Île-de-France, France* Built and led channel strategic business roadmap. 150M€ turnover. Recruitment of new team. Management of 35 people (including Sales Force and Key Account Management). * Successfully built and implemented new approach on channels coverage (independent proxy stores, regional chain accounts and vending machine business). * Maximixed ROI per visit in organised proximity stores (more coverage, more listings and more POS activations). * Selling tools development (including CRM) * Led PepsiCo partnership on sales force coverage.
National Sales Marketing Manager
DanoneNational Sales Marketing Manager
Feb. 2016 - Nov. 2017Paris, Île-de-France, France* Project leader on sales and merketing initiatives cross business units within Danone Group (Dairy + Waters +Baby Nutrition + Medical Nutrition). * Commercial launch of evian City Bottle. Listing in main retailers (Paris, Lyon and Marseille) and listing in new distribution channels (parisian kiosks, pharmacies). * Join sales force coverage of hyper-markets within Waters and Baby Nutrition.
Channel Marketing Manager
DanoneChannel Marketing Manager
Dec. 2012 - Feb. 2016Paris, Île-de-France, France* Head of the international trade marketing team in Europe, Middle East, Russia. and LATAM (Management of 7 people across geographies). * Definition and implementation of the strategic commercial road map (including route-to-market opportunities) for business growth in each region. * Definition of global sales distribution targets per country / channel. CRM development for tracking and animation of Distributor’s sales force. * Led central development of brand’s selling stories and point-of-sales material for local brand activation across channels (retail, hotels, cafés, restaurants, petrol stations).
Sales Force Animation Manager
DanoneSales Force Animation Manager
Jan. 2009 - Dec. 2012Paris, Île-de-France, France* KPI’s definition and animation for retail field sales force (230 people in France). * Selling tools development for product listing and brand activations in point of sales. * Project leader on sales force transformation initiatives concerning point of sales coverage and point of sales materials development.
OOH Key Account Manager
DanoneOOH Key Account Manager
Dec. 2007 - Dec. 2009Paris, Île-de-France, France* Led the commercial strategy and annual negotiation with Flunch, Casino Cafeteria, Hilton France, Disney and Subway France. * Redefined the product portfolio per typology of client to push efficiency and profitability. * Led strategic projects to improve our client’s service rate.
Retail Sales Manager
DanoneRetail Sales Manager
Mar. 2006 - Dec. 2007Paris, Île-de-France, France* Selling Danone dairy products portfolio in Retail (supermarkets and hypermarkets) * Sell and implement brand activations in store. *Sell and implement merchandising
Attaché Commercial
Coca-Cola Enterprises, Inc.Attaché Commercial
Mar. 2005 - Sep. 2005Paris, Île-de-France, France
Intch is a Professional Networking App for the Future of Work
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
📝
Get Recommended to New Customers
👋
Connect with Like-Minded People
💸
Raise Capital
🚀
Find a side project
😎
Reach Top Niche Experts
⚡
Find Jobs on a Hidden Market
💼
Find a Perfect Co-Founder
🙌
Find a Trusted Mentor
🤝
Hire Top Global Professionals
See more people like Ricardo on Intch
Sales & BizDev
392444 people
106
CEO @ Dunya Network
16
Brand Consultant @ Bushido made In Italy
23
Sales Development
Sales & BizDevBusiness Development Manager
96894 people
106
CEO @ Dunya Network
27
Consulente sorridente @ Chiediacarbo
23
Founder, PM & Consultant @ Founder @getholo.finance / partner @ophir.studio