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Work Background
FingerpaintSenior Copywriter
Jun. 2024
Harrison/StarCopywriter
Sep. 2023 - Jun. 2024New York City Metropolitan Area
Harrison/StarAssociate Copywriter
Sep. 2022 - Feb. 2024
Matters MagazineSocial Media Manager
Feb. 2020 - Sep. 2022Maplewood, New Jersey, United States• Create and share social media posts for local Maplewood/South Orange lifestyle publication
• Convert publication stories to dynamic social media formats
• Engage with followers and local businesses on social media
• Support community businesses by designing and promoting local events
Regarding DivorceFounder and Managing Director
Jan. 2020 - Sep. 2022Livingston, New Jersey, United StatesConceptualized and launched Regarding Divorce, a coaching business dedicated to helping individuals through the divorce process, costs, and time efficiencies, with their heads held high. Developed brand identity, inclusive of design and copywriting for all marketing materials - website, blog, and social media posts (Instagram, Facebook, LinkedIn). Collaborate with industry professionals for live online events (Instagram live, zoom, etc.) to provide multifaceted offerings to clients.
Highline FashionMarketing Director
Apr. 2018 - Aug. 2019Millburn, NJDrove traffic to retail location with 3x weekly email marketing and social media campaigns. Created thematically relevant and visually dynamic imagery for social media engagement. Increased awareness and foot traffic via compelling, relevant in-store events; ideated themes, secured talent, and marketed each event. Imbued content in relevant Facebook groups to increase awareness of in-store events and promotions. Established brand voice for Highline Fashion for primary target audience. Secured all local media placements and created content for all advertising including copywriting and art direction.
Career SabaticalChief Mom Officer
Oct. 2009 - Sep. 2022New Jersey, United StatesSouth Mountain Elementary PTA: Served 4-year term as VP Social Media, Class Parent for 5 years, served as liaison between teachers and parent community, organized events, signup geniuses, participated in school events, photographed and wrote copy for all posts. Temple Sharey Tefilo Israel preschool board (2016-2017). Head of We Care Committee, organized and delivered gifts and messages of condolences to preschool community when applicable. Co-head of communications committee, created monthly calendar of events for preschool-wide distribution.
LipmanAccount Director
May. 2006 - Oct. 2009New York, NYLead daily client relationships (C-level and VP’s) and internal agency teams for a variety of clients in the retail, real estate and travel industries including Talisker, Deer Valley, Lord & Taylor, and Bacara Resort & Spa. Deveopled and managed timelines and budgets for all branding and advertising programs, including photo shoots, art buying, media planning, ad production and execution, and events. Worked with internal teams and external art and architecture firms to develop renderings, site maps, floor plans, etc. for real estate client Talisker, Deer Valley. Lead coordinated agency effort for comprehensive rebranding of the iconic Lord & Taylor brand including campaign production, media planning, and all in store visuals and collateral. Led team consisting of Account Supervisors, Account Executives and Account Coordinators, serving as mentor, and aiding in career development. Worked closely with Magazine partners to develop added value and opportunities outside print pages.
Agency212Account Supervisor
Mar. 2002 - May. 2006New York, NYPrimary Agency contact for key clients in fashion, retail and travel including Ellen Tracy, Warnaco, Mandee, Annie Sez and Millennium Hotels. Worked closely with strategic, creative and media teams to develop impactful seasonal branding and tactical programs for all clients. Served as Art Buyer, working with external teams to produce photo shoots for advertising and in store visuals.
Kirshenbaum Bond & PartnersAccount Executive
Sep. 1999 - Nov. 2001New York, NYReported directly to Account Director staff, managed key Agency clients in travel and finance including Wyndham Resorts, Citibank Advantage Mastercard, and Schwab Capital Markets. Worked in conjunction with strategy, media planning, creative and production teams on print, direct mail, collateral and online campaigns. Kept track of budgets and timelines for all active projects and resolved budgets on completion.
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