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Work Background
Immigrant Services Society of BCDirector, Communications and Marketing
May. 2022Vancouver, British Columbia, Canada
United NationsGlobal Communications Consultant
Jan. 2015 - Mar. 2022Switzerland, France, Kenya and EthiopiaGlobal communications for the United Nations, international organizations, start-ups and social enterprises (strategy, social media, content writing, audits, branding, capacity building, training, community engagement, website management and development, external agency and global team coordination, team leadership, crisis management and analytics/evaluation). In a variety of roles, developed and implemented communications strategies from scratch: World YWCA, the world's largest women's rights movement, Switzerland (2021) Life and Peace Institute, Kenya and Ethiopia (2018 - 19) United Nations Children's Fund (UNICEF), global headquarters, Switzerland (2017 - 18) - (P3) International Bureau of Education - UNESCO, global headquarters, Switzerland (2016 - 17) - (P4) Spire Education, Kenya (2015 - 16) Camara Education, Kenya and Uganda (2015)
The University of British ColumbiaCommunications and Marketing Senior Manager
Jan. 2010 - Dec. 2014Vancouver, Canada Area#2 Canadian university, top 20 world university. 75,000 international campus population. • Led team to develop and implement strategies for financial and operations portfolios.
• Won first North American Innovation Award (out of 2,600 universities) for brand ambassador programme using social media. Trained other campuses and over 35 students with marketing skills.
• Managed all digital channels including redeveloping five websites, increasing revenue by 500 per cent (for a $50 million porfolio). • Managed partnerships including Apple, Dell, Engineers Without Borders, Oxfam, Pearson and MacMillan Education. Elected to UBC’s Fair Trade board (Canada’s first Fair Trade campus) and Retail Council of Canada.
• Media relations and spokesperson.
Grey GroupDirector, Public Relations
Jan. 2008 - Dec. 2010Vancouver, Canada AreaA global integrated communications agency, Adweek’s 2013 Global Agency of the Year. • Led business development for non-profit, public and private sector integrated marketing campaigns. Won largest campaign of 2009 for sustainable transport. Delivered ahead of time and under budget and led successful Canada Line opening with over 100,000 attendees. • Led up to 1O accounts, including the media relations for Starbucks Canada 24/7, both proactive and crises.
• Board member and partnership development: Special Olympics, Connecting Environmental Professionals and American Marketing Association (AMA).
• Recruited, trained and mentored a team of seven.
Geronimo Communications, full service agency focused on public issues and behaviour changeAccount Director, Communications
Jan. 2005 - Dec. 2008London, United KingdomThe UK's number one consumer communications agency, 2006/07 and government agency, 2008/09, PR Week (parent company: Tribal Group, www.tribalgroup.co.uk). Now Kindred Agency. • Won best UK media and public relations awards for the Children’s Food Trust health campaign to revolutionise children's food. • Managed Barclays Bank financial education programme for women in Africa, Edge, the UK’s largest practical education campaign, and British Gas’ environmental education campaign.
• Elected Tribal Group’s Champion supporting sustainable initiatives focusing on Africa.
• Managed a team of four account managers and executives.
Young CitizensPublic Relations Manager
Jan. 2004 - Dec. 2005London, United KingdomNon-profit that helps 80% of secondary schools to nurture generations of active citizens and helps school leaders and politicians inform education policy. • Developed 30 financial, legal and political education projects including first financial education website with Deutsche Bank. • Developed Youth Act to enable marginalised young people tackle community issues. Since 2004, raised £1.5 million for 3,500 social causes.
Michelin Food & Travel (Michelin Travel Partner)UK Communications and Marketing Manager
Jan. 2001 - Dec. 2003London, United Kingdom and Paris, France• Launched technology start-up during dotcom fall-out. Became number two travel website in Europe within a year.
• Managed six external agencies and budgets of up to €1 million. Trained and integrated marcomms managers across Europe.
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