The Ad GirlsSenior Strategist
Mar. 2022 - Aug. 2022Hired as external and temporary Senior Strategist to rebuild the SOPs, educate the team, improve agency accounts. Some of the day to day activities were: • Overseeing and validating the creation of strategies for any client funnel (including e-comm, coaching, or courses).
• Managing team members and their ad accounts.
• Weekly calls with your team to go over optimization best practices and strategy support. (i.e. Determining optimum use of budgeted funds, setting up goals and conversion tracking on common site platforms, interpreting trends, etc.).
• The building of and/or creation of team SOPs to support a healthy and happy work environment.
• Audit and review weekly reports from reporting software and communicate updates, recommendations, and results to the team.
• Assigning and supporting in the management of tasks and account updates in Asana.
• Staying on top of new techniques, strategies, and changes to test for better client results & campaign successes.
• Participating in weekly team meetings to ensure agency team members are all meeting company goals & responsibilities.