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Work Background
ShowtContent Director-MENA Region
Jan. 2013Jordan
Self EmployedBrand and Content Strategist, Copywriter
Feb. 2012RemoteI’ve been working with organizations, executives and solopreneurs to help them achieve their personal and professional goals. As a brand and content consultant, I help my clients assess and elevate their brand identity by creating messaging that connects. I help define the tone of voice used internally and in marketing campaigns with copywriting that is authentic, impactful and aligned with not only the brand image, but with the values of their audiences to create tangible results. I believe that there's no one-formula-fits-all, and I adapt my style to suit every job. Whether that means creating company profiles, a company culture, brand identity, websites, advertising campaigns, social media posts, blogs, reports or more. And I’m flexible, which means I’ll work closely with you to give you the voice that embodies your brand.
FreelanceQualitative Research Analyst
Feb. 2011Amman, JordanI help my clients understand individual experiences and pervasive trends, to conceptualize insights through qualitative in-depth interviews, focus group moderations and analysis and reporting. My experience in qualitative research extends to a variety of socio-cultural organizations, FMCGs, healthcare, government, telecommunications and more, for local and international brands; including UNICEF, Orange, Kiri, Tim Hortons, Unilever, Hardees, Al Futtaim, and The View Hospital to name a few. I enjoy uncovering the elements that drive people to think and behave the way they do. I believe that by truly understanding the ‘why’ motivating people’s choices in how they live, companies can truly fulfill their roles in enhancing the lives of the people they touch.
IpsosQualitative Research Analyst
Jul. 2010 - Feb. 2011Amman, Jordan• Collaborated with the qualitative research team in the development of research design
• Implemented the moderation of focus group sessions and in-depth interviews
• Compiled, organized, and analyzed qualitative research data for reporting
Information and Research Center- King Hussein FoundationProposal Writer/Field Researcher
Nov. 2009 - Jul. 2010• Cooperated with various departments in the development and preparation of requests for proposals
• Formulated, designed, and conducting social field research
• Evaluated findings and disseminated results for future research-based advice for action plans and policy change
Royal Film Commission - JordanIntern
Nov. 2009 - Jan. 2010• Assisted in the facilitation of various projects within the Capacity Building Department
• Compiled lists of film-related resources, and other tasks as determined by the director and/or direct supervisor
Office of Her Majesty Queen Rania Al-AbdullahResearch Coordinator, Research and Strategic Planning Department
Jun. 2009 - Sep. 2009• Carried out secondary research regarding topics specific to the work of Her Majesty Queen Rania, including; education, youth, sustainability, community development, and aid
• Developed briefings for specific situations and needs
USAID/Jordan Tourism Development Project IIIntern
Mar. 2009 - May. 2009• Assisted in the preparation of an industry wide Human Resources Development Plan
• Created training booklet for Hospitality and Guest Relations workshops, implemented with city-wide hotel staff members
• Proof-read and edited project documentations
The Boys and Girls ClubProject Coordinator
Sep. 2008 - Nov. 2008Montreal, CanadaThe Boys & Girls Club-LaSalle, Montreal, Canada
• Originated a holistic wellness program for a group of 13-16 year old girls as part of the Human Relations Degree requirements
• Led and facilitated the implementation of focus group sessions over the span of three months
• Evaluated and reported on the overall program design and results
Concordia UniversityEthnographer, Author - Stories from Montreal V.4
Sep. 2007 - Sep. 2008Montreal, Quebec, Canada• Created research thesis regarding the assimilation of arab, muslim girls in Canada
• Developed, implemented, and evaluated ethnographic fieldwork research
• Wrote a report and subsequent modified article chosen for publication in the fourth Volume of Stories from Montreal.
Takween Open SpacesFieldwork Researcher
Jun. 2007 - Aug. 2007Amman, JordanInterned alongside Founder Samar Dudin at Takween Organization on an initiative promoting cross-cultural understanding between youth groups in Jordan. I was responsible for observing, documenting and developing briefs for further qualitative analysis for the duration of the fieldwork portion of the initiative.
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