FreelanceQualitative Research Analyst
Feb. 2011Amman, JordanI help my clients understand individual experiences and pervasive trends, to conceptualize insights through qualitative in-depth interviews, focus group moderations and analysis and reporting. My experience in qualitative research extends to a variety of socio-cultural organizations, FMCGs, healthcare, government, telecommunications and more, for local and international brands; including UNICEF, Orange, Kiri, Tim Hortons, Unilever, Hardees, Al Futtaim, and The View Hospital to name a few. I enjoy uncovering the elements that drive people to think and behave the way they do. I believe that by truly understanding the ‘why’ motivating people’s choices in how they live, companies can truly fulfill their roles in enhancing the lives of the people they touch.