User Experience and Decision Making (UXDM) LabUX Researcher
Jan. 2012 - Dec. 2012Greater Boston AreaResponsible for the development and coordination of user experience research projects, training of lab assistants, and regular customer interactions with business partners and academic clients.
• Conduct eye-tracking research on user experience and consumer behavior of technology devices.
• Utilize both primary and secondary research methodologies through literature review, direct observation, surveys and experimental behavioral data.
• Conduct both quantitative and qualitative research design and use statistical analysis to identify consumer behavior’s insights from complex data.
• Research publications:
o Yang, R., Djamasbi, S., Hall-Phillips, A. Tracking Users’ Eyes When Searching for Information (Poster, GRAD Innovation)
o Hall-Phillips, A., Yang, R., Djamasbi, S “Do Ads Matter? An Exploration of Web Search Behavior, Visual Hierarchy, and Search Engine Results Pages,” in Proceedings of the Forty-Sixth Annual Hawaii International Conference on System Sciences (HICCS), Computer Society Press, 2013.