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Work Background
ICOM ProductionsContent Developer LXD
Oct. 2024 - Dec. 2024Greater Toronto Area, CanadaDeveloped project assets for the various projects that came through to the Learning Experience Design team at ICOM. - Creating and maintaining course materials and asset creation as and when needed. - Attending regular calls with subject matter experts and other stakeholders. - Assisting with internal processes related projects and attending regular internal meetings. I worked on the TD Anti-Money Laundering course as well as the MediaEdge Smart Building course. My responsibilities included content development, AI voice generation, audio production/editing, graphics/image optimization and initial quality assurance. The software tools used include Articulate 360 Suite, ElevenLabs AI Voice Generation, Photoshop and Adobe Audition.
Toronto Metropolitan UniversityManager, Digital Experience
Sep. 2023 - Mar. 2024Focus: Learning experience design and delivering curriculum and education experiences in online digital environments. Worked exclusively with both SMEs and cross functional teams to solve complex problems and achieve project goals.
Technical Standards & Safety Authority (TSSA) Communications Advisor, Digital Communications and Website Management
Dec. 2022 - Mar. 2023Toronto, Ontario, Canada
Ryerson UniversityGraduate Assistant
Feb. 2022 - Apr. 2022Toronto, Ontario, CanadaCMN 222- Digital Discourse and Design Assisting with assignment requirements, and clarifications on assignment parameters. Creation of video tutorials, providing professional advice and assisting with grading.
HyperGraphik Design Inc.Creative Principal
Jan. 2018Oakville, Ontario, CanadaDigital and graphic design, producing, writing, brand development, web site traffic growth, web site UI and advertising revenue. Past clients include: Corus Entertainment, BET/Viacom and Nike Canada. PHOTOGRAPHY/ WRITING CREDITS: Photography: • CTV.ca
• Toronto Star
• Vibe Magazine
• FLOW 93.5 FM Writing:
• CTV.ca
• FLOW 93.5FM
• Canadian Heritage website
• Blackplanet.com
Ontario Ministry of Children, Community and Social ServicesDigital Lead
Aug. 2017 - Apr. 2018Lead the digital team and provided project management and production for the digital presence of the ministry. Lead the social media arm to reach communication and marketing goals while increasing followers.
Techsdale (TXDL)Executive Director - volunteer
Nov. 2016
Ontario Ministry of Health and Long-Term CareWeb Communications Project Manager, Acting Ministry Web Coordinator
Sep. 2010 - Dec. 2018Focus: Provide interactive design, user experience, project management and production for the public website of the Ministry of Health, Ontario’s largest provincial agency. Selected Accomplishments: • Creative, development and usability lead for the MOHLTC intranet redesign project.
• User experience and technical advisor for the MOHLTC Twitter initiative. Opened accounts, designed pages, set up content aggregation tool and ongoing metrics measurement.
• Created and produced MOHLTC Social Media Directory that showcases and provides links to all of MOHLTC’s Social media initiatives.
• Creative and usability lead for the Diabetes Knowledgebase project.
• Creative and usability lead for the Understanding Health Care in Ontario online campaign.
• Project manager for a MOHLTC web portfolio that includes Physio, Seasonal Flu, the Rural and Northern Health Care Framework, Medical Liability Protection (MLP) and OHIP.
MetrolinxWebmaster/Production Coordinator
Oct. 2008 - Jun. 2010Focus: Provide creative interactive design, design management and production for Metrolinx Inc.,
the regional transit agency for the GTA and Hamilton. Selected Accomplishments: • Creative and usability lead for the redesign of GOTransit.com.
• Creative and usability lead for the creation of various micro sites including The Big Move, Electrification and the Georgetown South rail link.
• RFP management of online properties resulting in significant financial savings.
• Development and implementation of Governance and User Acceptance Test processes for the GOTransit.com and Metrolinx.com.
Bell CanadaDesign Manager, Creative Services - Bell Interactive
Feb. 2008 - Oct. 2008Focus: Provide creative design, design management and production for Bell.ca. Selected Accomplishments: • Creation and continued supervision of online design standards.
• Design training and guidance for online content integrators.
• Layout revision and redesigning of online sections to better serve new campaigns and increase usability.
• Member of the brand review team that helped to usher in the current “Bell just got better” campaign.
CTV IncProducer/Web Graphic Designer
Feb. 2005 - Sep. 2007I provided creative design, production, project management and writing for CTV.ca Selected Accomplishments: •Designer, creative producer of the CTV Affiliate flagship websites.
•Designed and co-produced the 2007 CTV Live Earth site (Liveearth.ctv.ca). •Designed and co-produced the 2007 CTV Concert for Diana site (Diana.ctv.ca). •Designed and produced the 2007 Juno Awards site (www.ctv.ca/mini/junos2007). Also responsible for the content layout of the site. I supervised and coordinated the tasks of the design team, online journalists, programmers and broadband video encoders for the website. I also developed and managed the Juno Rants and Raves blog and wrote various articles.
•Designed and produced the 2007 CTV Oscars site (www.ctv.ca/mini/oscars2007). Responsible for the supervision/co-ordination of the designers, online journalists, programmers and video encoders of the website.
FLOW 93.5 FMNew Media Director
Mar. 2001 - Jul. 2004Selected Accomplishments: •Project manager for SMS text messaging revenue initiative.
•Creative development, expansion and maintenance of online strategy properties including the FLOW 93.5 FM website www.flow935.com.
•Artwork assignation and approval for media and promotional partners. •Creation/development of Urban Idol (Canadian Idol tie-in) logo and marketing material.
•Creation of third party client marketing material for joint promotional purposes. Examples include the Nike Battlegrounds micro site and Universal Urban TTC posters.
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