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Network Power<100 people
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💸100%
Marketing
🔥50%
Startup Founder
👍50%
Sales & BizDev
Geos
🇬🇷50%
Greece
Work Background
CMO AllianceMember
Jan. 2024The CMO Alliance exists to create an exclusive centre of excellence for current (and aspiring) Chief Marketing Officers all over the world. Through intimate + exclusive small councils, peer-to-peer meetings, articles, podcasts, events, and reports, our mission is to provide CMOs with the content they need to grow their business, hit their targets, learn from other marketing leaders, and level themselves up - personally and professionally.
BeOnBoardInterim Executive Director
Sep. 2023 - Mar. 2024Bristol, England, United Kingdom · RemoteOn a six month temporary contract I worked with founder, BBC producer Kalpna Woolf, to guide a strategic short-term initiative to transition BeOnBoard from a charity project to a standalone entity. I spearheaded the creation of this UK-based business, launched the new brand identity, prepared initial venture capital materials, and set the commercial direction and executed the go-to-market strategy..
Qurate Inc.Advisory Board Member
Sep. 2022
BelleMedia.techFounder and Marketing Consultant
May. 2022RemoteAt BelleMedia I have undertaken various temporary contracted roles, fostering growth in dynamic businesses spanning a diverse range of sectors, including SaaS and e-commerce. I've collaborated with several notable brands: Kpler, BeOnBoard and Cordell Health. And Crumpler.eu, SPI Global, Eastvantage and Ale Walsh Designs.
KplerVP of Marketing
May. 2022 - Apr. 2023RemoteAs VP of Marketing at Kpler, I embarked on a year-long initiative to establish and enhance marketing operations within our SaaS model. I spearheaded the development of a robust product marketing team, streamlining the entire product marketing process from crafting strategic go-to-market strategies to implementing comprehensive sales enablement programs. Our collaborative efforts resulted in the successful launch of major campaigns, the introduction of impactful projects, and a comprehensive rebranding effort, all of which significantly bolstered Kpler's position for sustained growth in the SaaS industry.
re.alto energyHead of Marketing
May. 2019 - Apr. 2022Düsseldorf, North Rhine-Westphalia, GermanyAt re.alto, I had the privilege of joining the company from its inception, contributing to it's success, bringing groundbreaking products to market in the energy sector. From ideation to the development of Minimum Marketable Products (MMP) and Minimum Sellable Products (MSP), I played a pivotal role in the product marketing process and go-to-market journey. We successfully grew our user base and onboarded significant companies such as Octopus energy UK, ultimately securing €5m seed funding over two rounds.
innogy Innovation HubSenior Marketing Specialist
Mar. 2016 - Mar. 2019Berlin, GermanyI was brought on board as Head of Marketing for the established Innogy startup, shine.eco. Bringing a cloud based energy management system to market with a SaaS model, I developed strategic GTM market initiatives with a small team of highly talented university students. During this period, I had the privilege of collaborating with an influential network of investors in Berlin through a three-month startup incubator program called GTech.
RingCentralHead of Digital Marketing (EMEA)
Jan. 2014 - Dec. 2015UKAfter serving as Head of SEO for the Americas and SEA regions, I embarked on an exciting journey back to the UK. A phone call presented an opportunity to spearhead the launch of a product fresh to the UK market. Joining as the first UK employee, I played a pivotal role in building and expanding both the performance marketing and product marketing teams. Additionally, I was responsible for crafting and executing the UK Go-to-Market (GTM) strategies, contributing to RingCentral's successful entry into the UK market.
RingCentralHead of SEO (US/SEA)
Jan. 2012 - Jan. 2014PhilippinesOne the first major players in the cloud telecommunications sector, as Head of SEO (US/SEA) at this SaaS company I led a dynamic team of 30 marketing executives across various disciplines, including performance marketing, SEO, brand, and communications. My primary objective was to guide and coach our team through a rapidly evolving Google landscape. I joined during a pivotal period when Google underwent significant algorithm changes. These changes transformed the way we approached SEO and performance marketing, shifting our focus from traditional link-building to creating value-added content and prioritizing user journeys. I played a key role in change management, ensuring our team adapted seamlessly to these new methodologies. Additionally, I had the unique opportunity to contribute to the marketing efforts during the company's IPO in 2013, further enriching my experience in marketing and strategy.
Island Logic, IncMarketing Director
May. 2009 - Jun. 2011PhilippinesAs Marketing Director at Island Logic, I built a new marketing services division offering diverse performance marketing solutions, acquiring a significant client base. My team, growing to 30+ professionals, managed 25 client accounts with multi million US$ budgets, enhancing our marketing strategies and financial
oversight. We delivered a complete 360-degree service, developing marketing strategies, building on-line businesses, and meeting technical demands, enriching my experience in holistic business growth.
Island Logic, IncHead of Ecommerce Sales and Promotions
Apr. 2007 - May. 2009Philippines
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