Philippe Borremans

Risk, Crisis, Emergency Communication Consultant @RiskComms

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Philippe Borremans is an experienced Risk, Crisis, and Emergency Communication Consultant at RiskComms. His expertise lies in creating effective communication strategies to mitigate risks and manage crises. He specializes in offering tailored solutions to clients to enhance their crisis communication capabilities, ensuring they are prepared for any emergency. His role also involves providing training and workshops on risk and crisis communication. Borremans' extensive knowledge and experience make him a valuable asset to RiskComms and their clientele.

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Work Background

International Association of Risk and Crisis CommunicationVice President

Aug. 2021Remote

World Health OrganizationSenior Consultant & Team Lead - Risk Communication, Community Engagement, Infodemic Management

May. 2021Remote/Several European Countries · RemoteThe mission of WHO’s Health Emergencies (WHE) Programme is to build the capacity of Member States to manage health emergency risks and, when national capacities are overwhelmed, to lead and coordinate the international health response to contain outbreaks and to provide effective relief and recovery to affected populations. Risk communication and community engagement (RCCE) is a core capacity under the International Health Regulations (2005) that countries are required to establish and maintain for proper preparedness, readiness and response. WHE’s External Relations Programme (EXR) manages RCCE in the European Region in support of countries. For over a decade, WHE/EXR has built capacity across the Region, including through the launch and implementation of the Emergency risk communication (ERC) 5-step capacity building package that was rolled out in 19 countries and territories by the end of 2019. This Package itself has guided WHO/Europe’s response to the COVID-19 pandemic since early 2020. At the same time, a huge wealth of lessons learned, and new evidence has emerged. To reflect these, there is a need to revamp the Package and make it fit for purpose. As senior Consultant & Project Manager I am responsible for the redesign of the regional RCCE capacity building package in collaboration with key partners.

IPRA International Public Relations AssociationPresident

Nov. 2020 - Dec. 2021The International Public Relations Association (IPRA) was founded 60 years ago, when in the late 1940s several Dutch and British public relations (PR) practitioners discussed the notion of organizing public relations professionals into a transnational society. The objective was to raise standards of public relations practice worldwide and improve the quality of PR practitioners. IPRA was formally established in London on 1 May 1955. Today, IPRA is a worldwide organization with members in both established and emerging countries. It is governed by a geographical representative Board and run by a Secretariat in the UK. IPRA represents individual professionals, not agencies or companies. IPRA is recognized as an international non-governmental organization by the United Nations and has been granted consultative status by the Economic and Social Council (ECOSOC).

World Health OrganizationEmergency Risk Communication & Community Engagement Pillar Lead

Aug. 2020 - Jan. 2021Manila, National Capital Region, PhilippinesRisk Communications for COVID-19 Emergency and VDPV Outbreak Responses - Pillar Lead Oversee WHO Philippines strategic communications in relation to COVID-19 Work with local colleagues to adapt messaging and materials received from Regional and HQ-based colleagues for the local context, including working with technical colleagues to respond to rumours, misunderstandings and frequently asked questions in Philippines Support and coordinate with the Department of Health (DOH) communications work related to COVID-19. Coordinate with key partner organisations to share intel on community perceptions, ensure consistency of messaging and materials, and draw on existing networks of influencers and community engagement staff/volunteers. Implement the strategic communications plan for other emergencies (polio). Produce communications materials such as web stories, press releases and social media posts. Manage the local WHO Communications Associates team.

European Association of Communication Directors (EACD)Board Member

Jun. 2020 - Mar. 2022The European Association of Communication Directors (EACD) is a multi-field network for communication professionals across Europe. The EACD was founded in Brussels in November 2006 by over 100 in-house communicators from 23 countries. The association organises regular regional debates across Europe on topics related to communications, and has subsets of working groups where members discuss specific issues arising from their work.

Chambre de Commerce Belgo-Luxembourgeoise au MarocCommunications Counselor

Jun. 2018 - Mar. 2019Casablanca, Grand Casablanca, MoroccoPublic Relations Counselor with the Belgian/Luxemburg Chamber of Commerce in Morocco.

RiskComms LLCCrisis & Emergency Risk Communications (CERC) Consultant

Feb. 2018Caldas da Rainha Area, PortugalCommunication Consultant specialised in Crisis and Emergency Risk Communication and Community Engagement. Working across Europe, Africa and Asia on health related mission (Epidemic and Pandemic Preparedness - Malaria, COVID-19, Measles, Rubella, Zika). Services include but are not limited to: ➲ Emergency Risk Communication consulting, training and capacity building across Europe, Africa, Asia and the Caribbean in the context of epidemic and pandemic preparedness. (References: World Health Organization, GFA Consulting, GIZ, Pan American Health Organisation) ➲ Strategic Communications Planning & Advocacy ➲ Crisis Communications (consulting, training & simulation exercises - SimEx) ➲ Digital Communications & Social Media Consulting ➲ Media Training & Spokesperson Training ➲ Tailored workshops and e-learning development on the all of the above topics. Part of an international network of senior freelance communications consultants covering the USA, Europe & Africa. Work experience in: Belgium, France, The Netherlands, United Kingdom, USA, Italy, Sweden, Denmark, Morocco, Tunisia, Benin, Togo, Guinea, Sierra Leone, Liberia, Trinidad & Tobago, the Philippines, Australia.

emlyon business schoolGuest Lecturer

Nov. 2017 - Feb. 2018Casablanca, Grand Casablanca, MoroccoGuest Lecturer e-Reputation & Social Media Communication.

World Health OrganizationRisk Communications Consultant - (Project/Mission)

Nov. 2017 - Dec. 2017Geneva Area, SwitzerlandAs an independent & external consultant, I support the work of the Risk Communications team at the WHO Headquarters in Geneva till the end of the year 2017. Risk communication refers to the exchange of real-time information, advice, and opinions between experts and people facing threats to their health, economic or social well-being. The ultimate purpose of risk communication is to enable people at risk to make informed decisions to protect themselves and their loved ones. Risk communication uses many communications techniques ranging from media and social media communications, mass communications and community engagement. It also focuses on the early identification and management of rumors, misinformation, and other challenges.

Reputation & Co.Independent Public Relations Consultant

Jun. 2017 - Oct. 2020Casablanca Prefecture, MoroccoReputation & Co is a Network of Independent Senior Communication Experts We offer the following services across Northern Africa and Europe; public relations consulting, thought leadership development, stakeholder management, strategic communications planning, media training, crisis communications training and consulting, content development, media relations, e-reputation management. Reputation & Co est un Réseau d'Experts Seniors en Communication Nous offrons les services suivants en Afrique du Nord et en Europe; conseil en relations publiques, thought ledarship development, gestion des parties prenantes, planification stratégique des communications, formation aux médias (media training), formation et conseil en communication de crise, développement de contenu, relations avec les médias, gestion de l'e-réputation.

Université Internationale de Casablanca - UICGuest Lecturer

Jul. 2016 - Feb. 2018Casablanca, Grand Casablanca, MoroccoGuest Lecturer Strategic Communication Planning and Digital Communications

PR MEDIA H+K Strategies AffiliateStrategy Director

Nov. 2015 - May. 2017Casablanca, MoroccoAs Director Strategy at PR Media I am responsible for the development and implementation of new communications products, services and ways of working at the agency. Some areas of focus: * C-level consulting with clients on Reputation Management & Crisis Communications. * Integrating online and offline tactics in client work and business units. * Agency Strategy development. * CRM, big data and PR technology integration in the company. * Introducing Agile/Lean & Kanban principles into PR operations * Evangelise the PESO model approach across business units, customers and regions. * Recruitment of top talent across the Maghreb region. In addition to headquarters in Casablanca, PR Media has offices in Algiers and Tunis as well as representation in Tripoli. Each office is directed by consultant teams that fully understand local practices. This Maghreb network allows our clients to benefit from strong synergies between our offices and to amplify the reach of their message thanks to targeted campaigns in Morocco, Algeria, and Tunisia. Inspired by the Anglo-Saxon model, PR Media assigns a central role to the project management culture. Our organisation relies upon business units that directly manage client accounts and benefit internally from all complementary skill divisions. Rapidity of service and quality of deliverables are the driving forces of the agency's actions.

Wag The Dog PodcastPodcast Host

Jan. 2015 - Dec. 2018BelgiumI am the host & producer of a weekly podcast about public relations, crisis communications, social media communications and anything in between. Every week I interview PR thought leaders in Europe about their corporate communications challenges and projects. Interested ? Download the mobile app here: https://wagthedogfm.glideapp.io/

ISCAE CasablancaGuest Lecturer

Jul. 2014 - Oct. 2020Casablanca, Grand Casablanca, MoroccoGuest lecturer Marketing Management & Corporate Communication - Executive MBA

Quadriga University of Applied SciencesGuest Lecturer

Jan. 2012 - Dec. 2016Guest Lecturer on social media communication.

Van Marcke GroupChief Social Media Officer & CSR Coordinator.

May. 2009 - Sep. 2015KortrijkI was responsible for all aspects of Social Media Communications (internal and external communication & collaboration) at the different companies of the Van Marcke Group worldwide as well as reputation management and stakeholder outreach in the context of corporate social responsibility (CSR). As Chief Social Media Officer I had a cross business unit and cross company responsibility and reported to the Chief Operations Officer and the Chief HR Officer of the group. Responsibilities: Create and roll out both the internal and external social media communications strategy throughout the Van Marcke Group. Apply social media communications to public relations and outreach programs in the area of sustainable energy, the green economy and innovation areas. Roll out an internal social media collaboration platform to 1200 employees including the change management, communications and learning/adoption strategy. Establish external social media communications strategy & execution for all sales channels & corporate staff functions such as Public Relations, Human Resources, Customer Support and Marketing. As the Corporate Social Responsibility Coordinator I am responsible to create and roll out the strategy in close relationship with different business units, corporate functions and sales channels. This includes regular CSR audits, change management, CSR communications, NGO relations and stakeholder outreach through media relations and public relations activities. Project Lead to roll out the first consumer focused mobile applications of the company in the context of new financial credit services via the group's bank (Izola Bank) on the Belgian market. Interim Internal Communications Manager for the group during 2014.

IBMCorporate Communications Specialist

Jan. 2009 - May. 2009BrusselsSupport IBM's strategic communications priorities through the use of on and offline public relations strategies and tactics. Project leader on: * Online Recruitment project for HR * Corporate Blogging project on the Smarter Planet initiative * Brussels based foreign correspondents outreach for HQ

BlacklineManaging Director

Dec. 2007 - Dec. 2008During this period I co-created a company called Blackline. The agency had a focus on advising companies on how to use and integrate new media, today called social media. Combined with offline business communications outreach tools such as press releases and media interviews, Blackline provided a tailor-made solution to reach any target group. Blackline also provided tactical support like social media press releases, blogger outreach activities and the set up of optimized press rooms.

Online PR TrainingOnline Public Relations Consultant/Trainer

Jan. 2006 - Dec. 2015BellingenStrategic consulting, training & coaching in the areas of: * Social media for business communications * Internal Communications * External Communications * Reputation Management * Crisis Communications. Offering workshops and strategic consulting sessions for different industries (transport, health and pharmaceuticals, government...) across Europe. Professional speaker at European communications conferences.

IBMPublic Relations Manager - European Social Media Lead

Oct. 1999 - May. 2007BrusselsNew Media Lead for Europe: coordinate the external social media communications efforts of IBM thought leaders. Train, educate and assist them in setting up their personal/business blogs or industry blogs. Work with a European team of 7 communication specialists to promote the use of social media media within the organization. Public Relations Manager responsible for all stakeholder outreach activities, planning and execution of IBM in Belgium and Luxembourg. Extensive European/Brussels Correspondents media relations work. Member of the Crisis Management Team and internal consultant on crisis communications matters. Thought Leader / Evangelist across the region.