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Network Power<100 people
Roles
💸100%
Marketing
🔥50%
Startup Founder
✔️50%
IT
Geos
🇬🇧50%
United Kingdom
Work Background
PermaSafe™ [Official]Marketing Director
Feb. 2024Florida, United States
MASA MTSDigital Marketing Director
Dec. 2022 - Nov. 2023Plantation, Florida, United States · On-siteLed brand strategy and marketing for a high-performing emergency assistance insurance organization with $100M+ annual sales. Aligned campaigns with the company's vision, mentoring a dynamic marketing team. • Orchestrated comprehensive digital strategies, elevating customer engagement by 30% across social, native, programmatic/display, and video channels
• Executed a data-driven acquisition roadmap, boosting customer acquisition by 25% and improving retention by 15%
• Implemented a dynamic tracking system, ensuring accurate KPIs and fostering a culture of continuous improvement
• Spearheaded e-commerce initiatives, optimizing conversion rates through effective CRO tactics
• Sourced, managed, and empowered digital partners and internal teams, driving increased productivity.
• Collaborated on UX enhancements, implementing impactful outreach for a 25% boost in campaign effectiveness
• Built and managed a budget aligning with business objectives, resulting in a 15% reduction in operational costs and increased ROI
SWCORPEcommerce Marketing Manager
Oct. 2021 - Dec. 2022Miami, Florida, United StatesKey contributor at a leading bath products manufacturer, driving strategic vision and innovation. Led transformative multi-channel campaigns, optimized digital media, and conducted impactful B2C/B2B lead generation. • Executed impactful collateral, messaging, and branding guidelines, elevating brand positioning and recognition
• Expanded e-commerce activities, steering robust growth in online sales and market presence for a substantial revenue increase
• Spearheaded end-to-end execution of multi-channel e-commerce campaigns, driving innovation and boosting online customer engagement
• Directed and optimized paid ad campaigns across Google, Bing, Facebook, and Instagram, surpassing KPI targets with a 25% improvement in conversion rates
• Established and grew social media accounts for five brands, achieving a 40% average increase in overall follower count
• Fostered new business opportunities, contributing to a 20% increase in market share through segmented marketing and branding initiatives
• Engineered B2C/B2B lead generation strategies, resulting in a 35% growth in qualified leads
• Optimized digital media campaigns, achieving a notable 30% increase in ROI for all marketing and communication efforts
Health Genesis CorpMarketing Manager
Jan. 2021 - Nov. 2021Davie, Florida, United StatesSpecialized in e-commerce, driving success for Health Genesis. Proven track record in optimizing product listings across major platforms like eBay, Amazon, Walmart, and Shopify, resulting in a significant YoY growth. Experienced in cross-functional collaboration, CRM tools, and strategic data analysis. • Led successful management and optimization of product listings, achieving a notable YoY growth
• Ensured accuracy and enhanced customer engagement through meticulous content curation
• Streamlined communication and content processes through effective CRM utilization
• Excelled in data analysis using advanced spreadsheet tools for strategic decision-making
Synergy Insurance MarketingDigital Marketing Director
Feb. 2020 - Jan. 2021Oakland Park, FL, United StatesDirected all marketing operations, overseeing content generation, editing, campaign management, website design and maintenance, vendor management, automation, and optimization. • Forged profitable partnerships with external vendors, elevating profitability through strategic negotiations
• Led high-impact Online Display Advertising, driving a remarkable 30% surge in profit per client
• Constructed sales-focused websites using WordPress and HTML, amplifying brand presence
• Crafted compelling email marketing campaigns, resulting in an 18% increase in client retention
• Boosted PPC profit by 20%, concurrently reducing fraudulent clicks by 25% and cutting the cost per acquisition
Storm Tight WindowsMarketing Director
Aug. 2016 - Feb. 2020Deerfield Beach, FloridaPartnered with business owners to define, achieve, measure, and report key performance indicators. Scaled marketing strategies for streamlined processes, impactful communications, materials, and organizational growth. • Achieved remarkable YoY growth of 20%, leveraging paid social media posts to drive sales with a minimal budget
• Boosted PPC campaign conversions by an unprecedented 35%, amplifying the value of each customer by 18%
• Engineered an impactful email marketing campaign, propelling referral sales from previous customers to reach a staggering $1M in sales
8Palms Digital StrategiesDigital Marketing Manager/Owner
Sep. 2015Fort Lauderdale, Florida• Lead and manage contracted projects for 8Palms Digital Strategies, providing innovative solutions to clients for optimal online presence and brand visibility
• Develop and execute customized digital marketing strategies, leveraging a deep understanding of SEO, SEM, social media, email marketing, and content creation
• Collaborate with clients to understand business goals and objectives, tailoring digital marketing plans to meet specific needs and drive desired outcomes.
• Direct and manage a team of skilled professionals, fostering a collaborative and innovative work environment to achieve client success
• Stay abreast of industry trends, emerging technologies, and best practices to ensure clients receive the best available services within the digital marketing landscape
LeapfactorDigital Marketing Manager
Sep. 2015 - Jul. 2016Miami, Florida
Cox MediaDigital Accounts Manager
Mar. 2014 - Sep. 2015• Consulted with small to medium-sized businesses, providing expertise in SEO, SEM, and other internet marketing technologies in a consultative and relationship-oriented model
• Managed and optimized multiple SEM and SEO campaigns, ensuring effective ROI and alignment with client goals
• Google PPC and Google Analytics certified, demonstrating proficiency in PPC campaign management and data analysis
• Implemented SEO best practices to enhance online visibility and organic search performance
• Collaborated with internal teams to ensure seamless communication and alignment with customer goals
YPMarketing Consultant
Jun. 2013 - Mar. 2014Deerfield Beach, Florida• Collaborated with businesses to develop and execute comprehensive marketing strategies leveraging YP's suite of solutions
• Advised clients on effective utilization of digital advertising, online presence, and local search optimization
• Demonstrated expertise in YP's products, driving client success through tailored solutions and ensuring optimal ROI
• Conducted market analysis to identify opportunities for clients, enhancing their visibility in local markets
• Fostered strong client relationships through effective communication and proactive support, contributing to high customer satisfaction
• Consistently met and exceeded sales targets, showcasing a proven ability to drive revenue and achieve client objectives
• Stayed updated on industry trends and YP's product offerings to provide clients with the best possible marketing solution to fit their specific needs
hibuMarketing Consultant
Nov. 2012 - Jun. 2013Miami/Fort Lauderdale Area
Dex OneMarketing Consultant
Oct. 2007 - Jul. 2012
US ArmyCivil Affairs Instructor
Aug. 1999• Instruct and mentor military personnel in Civil Affairs operations, ensuring a high level of readiness and proficiency
• Develop and implement comprehensive training curricula, contributing to the enhancement of unit capabilities and operational effectiveness
• Collaborate with leadership to assess training needs, adapting instructional methods to meet evolving requirements
• Conduct realistic and scenario-based training exercises to simulate real-world Civil Affairs situations, enhancing the practical skills of military personnel
• Demonstrate strong leadership and mentorship qualities, fostering a culture of continuous improvement and excellence within the training environment
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