SWCORPEcommerce Marketing Manager
Oct. 2021 - Dec. 2022Miami, Florida, United StatesKey contributor at a leading bath products manufacturer, driving strategic vision and innovation. Led transformative multi-channel campaigns, optimized digital media, and conducted impactful B2C/B2B lead generation. • Executed impactful collateral, messaging, and branding guidelines, elevating brand positioning and recognition
• Expanded e-commerce activities, steering robust growth in online sales and market presence for a substantial revenue increase
• Spearheaded end-to-end execution of multi-channel e-commerce campaigns, driving innovation and boosting online customer engagement
• Directed and optimized paid ad campaigns across Google, Bing, Facebook, and Instagram, surpassing KPI targets with a 25% improvement in conversion rates
• Established and grew social media accounts for five brands, achieving a 40% average increase in overall follower count
• Fostered new business opportunities, contributing to a 20% increase in market share through segmented marketing and branding initiatives
• Engineered B2C/B2B lead generation strategies, resulting in a 35% growth in qualified leads
• Optimized digital media campaigns, achieving a notable 30% increase in ROI for all marketing and communication efforts