Dmitry Pavlotsky - CMO, GameAnalyze

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Network Power<100 people

Roles

✨50%

Business Owner

🐦50%

Design

🧨50%

Consulting

Geos

🇩🇪50%

Germany

🇺🇸50%

United States

Work Background

GameanalyzeCMO | Co-founder

Jan. 2023

InGames.ioHead of Marketing

Jan. 2023Raanana, Center District, Israel• branding: launched a brand from scratch; • developed marketing strategy; • centralized tone of voice for 7 social media outlets and a website; • hired, motivated and developed a team of experts, measured impact, introduced flexible work processes; • grew content viral coverage by 120% monthly; • set ASO, content marketing, SEO, SMM pipelines; • took over mobile games content and plot development.

Three Spring MediaProduct Manager

Jan. 2023 - Jul. 2023Raanana, Center District, Israel• developed and implemented effective product positioning strategies to potentially raise revenue by 10%; • analyzed competitive products and orchestrated new feature releases that provided a competitive advantage; • collaborated with external vendors and agencies to source new features; • developed and maintained product development pipelines, timelines, and goals that helped decrease operational costs by 20%; • collaborated with cross-functional teams to improve development processes.

St. Petersburg Technopark OJSCHead of Image Projects Department

Jan. 2021 - Oct. 2022Санкт-Петербург, Россия• centralized the tone of voice for 6 websites and 4 social media outlets, authored and edited up to 50 materials monthly; • launched a Startup University; • event management: more than 200 events; • boosted events’ viral coverage to 1,5 mln users • cooperated with mass media: up to 20 appearances monthly; • wrote and edited texts, press releases, articles, interviews in Russian and English; • scripted and recorded a technological podcast; • branding: concept and creative work.

St. Petersburg Technopark OJSCPublic Relations Specialist

Jan. 2020 - Jan. 2021St Petersburg City, Russia

St. Petersburg Technopark OJSCCopywriter

Apr. 2019 - Jan. 2021St Petersburg City, Russia

EGO Translating CompanyHead Of Marketing Department

Jan. 2016 - Apr. 2019Saint Petersburg, Russian Federation• redesigned and conducted digital strategy implementation; • branding: developed corporate identity from scratch; • designed and accelerated training course for the sales department • hired and managed a local sales team: 23 specialists, regional sales team: 7 Result: exceeded department’s client KPIs by 50% for 7 months in a row HR functions: • tested and hired teachers and professors.

English City SchoolDirector Of Education And Training

Nov. 2014 - Dec. 2015Санкт-Петербург, Россия• launched an engaging education competition for 50,000 students participants; • developed tasks for the competition (3 language assessment tasks per level, 6 levels) Result: an increase in clients up to 500% of the average annual number of 50,000 project participants. The project was launched in cooperation with the Association of Postgraduate Pedagogical Education of St. Petersburg and the Association for International Cooperation. Tasks were developed based on universal tests that check the level of students' competence.

Санкт-Петербургский Государственный УниверситетResearch Professor

Jul. 2014 - Nov. 2014Санкт-Петербург, Россия• prepared and held an international conference for the Linguo-didactic Testing Center of St. Petersburg State University; • updated the CLT website; • organized the test development process Result: the project contributed to the inclusion of the St Petersburg University knowledge assessment system into the Common European Framework of Reference.

Glass FurnituraDigital Marketing Specialist

Sep. 2013 - Jul. 2014Saint Petersburg, Russian Federation• SEO; • content management; • copywriting; • maintained up to three sites in parallel; • launched an online store. Result: Google TOP-3.

University of CambridgeMarketing and PR vice director

Dec. 2008 - Jul. 2013Saint Petersburg, Russian Federation• organized and launched an education competition for 97,000 participants with social media and word-of-mouth promotion only; • recruited, trained, motivated and led a project team of 12 specialists; • developed and launched the first online bookstore in Russia, boosted sales by 45% Result: tripled the amount of clients per session (8 exam sessions per year).

ReksoftDigital Marketing Manager

Sep. 2007 - Dec. 2008• competitive analysis; • copywriting; • SEO; • digital strategy development; • participated in the development of the RFI / RFP system; • AIS development. Result: Google Top-3