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Network Power<100 people
Roles
🔥20%
Startup Founder
💸20%
Marketing
✨20%
Business Owner
Geos
🇨🇦20%
Canada
🇩🇪20%
Germany
🇮🇱20%
Israel
Work Background
CMO | Co-founder
GameanalyzeCMO | Co-founder
Jan. 2023
Head of Marketing
InGames.ioHead of Marketing
Jan. 2023 - Dec. 2023• branding: launched a brand from scratch; • developed marketing strategy; • centralized tone of voice for 7 social media outlets and a website; • hired, motivated and developed a team of experts, measured impact, introduced flexible work processes; • grew content viral coverage by 120% monthly; • set ASO, content marketing, SEO, SMM pipelines; • took over mobile games content and plot development.
Product Manager
Three Spring MediaProduct Manager
Jan. 2023 - Jul. 2023Raanana, Center District, Israel• developed and implemented effective product positioning strategies to potentially raise revenue by 10%; • analyzed competitive products and orchestrated new feature releases that provided a competitive advantage; • collaborated with external vendors and agencies to source new features; • developed and maintained product development pipelines, timelines, and goals that helped decrease operational costs by 20%; • collaborated with cross-functional teams to improve development processes.
Head of Image Projects Department
St. Petersburg Technopark OJSCHead of Image Projects Department
Jan. 2021 - Oct. 2022Санкт-Петербург, Россия• centralized the tone of voice for 6 websites and 4 social media outlets, authored and edited up to 50 materials monthly; • launched a Startup University; • event management: more than 200 events; • boosted events’ viral coverage to 1,5 mln users • cooperated with mass media: up to 20 appearances monthly; • wrote and edited texts, press releases, articles, interviews in Russian and English; • scripted and recorded a technological podcast; • branding: concept and creative work.
Public Relations Specialist
St. Petersburg Technopark OJSCPublic Relations Specialist
Jan. 2020 - Jan. 2021St Petersburg City, Russia
Copywriter
St. Petersburg Technopark OJSCCopywriter
Apr. 2019 - Jan. 2021St Petersburg City, Russia
Head Of Marketing Department
EGO Translating CompanyHead Of Marketing Department
Jan. 2016 - Apr. 2019Saint Petersburg, Russian Federation• redesigned and conducted digital strategy implementation; • branding: developed corporate identity from scratch; • designed and accelerated training course for the sales department • hired and managed a local sales team: 23 specialists, regional sales team: 7 Result: exceeded department’s client KPIs by 50% for 7 months in a row HR functions: • tested and hired teachers and professors.
Director Of Education And Training
English City SchoolDirector Of Education And Training
Nov. 2014 - Dec. 2015Санкт-Петербург, Россия• launched an engaging education competition for 50,000 students participants; • developed tasks for the competition (3 language assessment tasks per level, 6 levels) Result: an increase in clients up to 500% of the average annual number of 50,000 project participants. The project was launched in cooperation with the Association of Postgraduate Pedagogical Education of St. Petersburg and the Association for International Cooperation. Tasks were developed based on universal tests that check the level of students' competence.
Research Professor
Санкт-Петербургский Государственный УниверситетResearch Professor
Jul. 2014 - Nov. 2014Санкт-Петербург, Россия• prepared and held an international conference for the Linguo-didactic Testing Center of St. Petersburg State University; • updated the CLT website; • organized the test development process Result: the project contributed to the inclusion of the St Petersburg University knowledge assessment system into the Common European Framework of Reference.
Digital Marketing Specialist
Glass FurnituraDigital Marketing Specialist
Sep. 2013 - Jul. 2014Saint Petersburg, Russian Federation• SEO; • content management; • copywriting; • maintained up to three sites in parallel; • launched an online store. Result: Google TOP-3.
Marketing and PR vice director
University of CambridgeMarketing and PR vice director
Dec. 2008 - Jul. 2013Saint Petersburg, Russian Federation• organized and launched an education competition for 97,000 participants with social media and word-of-mouth promotion only; • recruited, trained, motivated and led a project team of 12 specialists; • developed and launched the first online bookstore in Russia, boosted sales by 45% Result: tripled the amount of clients per session (8 exam sessions per year).
Digital Marketing Manager
ReksoftDigital Marketing Manager
Sep. 2007 - Dec. 2008• competitive analysis; • copywriting; • SEO; • digital strategy development; • participated in the development of the RFI / RFP system; • AIS development. Result: Google Top-3

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