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Work Background
IrisHead of Strategy
Sep. 2024London
IrisHead of Strategy - Munich
Oct. 2021 - Sep. 2024London, England, United Kingdom
IrisGroup Strategy Director
Mar. 2018 - Oct. 2021London, United Kingdom
Red Earth ConsultingPartner | Freelance Strategy Consultant | Marketing Strategist | Communications Planner
Feb. 2015London, United KingdomI'm currently available for freelance and permanent work either agency or client side.
iris WorldwidePlanning Director B2B & B2C
Feb. 2015 - May. 2018LondonLeading change for brands. Leading brand strategy across Shell's B2B portfolio developing brand positioning, campaigns, lead generation and digital activity. I'm bringing 'experience planning' to action across the entire customer journey from website engagement to content/thought leadership. Leading content strategy development for MasterCard UK and global practises connecting them from B2B2C. Bringing B2B to life as B2P @ iris London
gyroStrategy Partner (Head of Strategy)
Jan. 2013 - Feb. 2015London, United KingdomAs Strategy Partner, I was responsible for strategic development across all clients and managing a team of planners, as well as establishing data and media partnerships. My focus was ongoing improvement of our thinking and its application to our client’s business and bringing fresh innovative thinking to their business challenges. Our clients were looking for more integrated answers to their business challenges. Key clients were: Hilton WW, Keurig Green Mountain UK, SAB Miller, BBC World News, Shell Commercial Fleet, Cisco, Franke, HP, Grant Thornton, Virgin Atlantic – Flying Club Programme, Nokia Music, RPC (Challenger Law Firm), Teradata Applications and Heathrow Express
gyroPlanning Director
Sep. 2010 - Feb. 2015London, United KingdomI joined gyro (gyro:HSR) to work on the HP GSB EMEA business and quickly moved into new business mode, pitching and winning Heathrow Express's integrated account and later helping to win HP's global AOR for the GSB business. I was responsible for growing Shell's Commercial Fleet business with gyro and transforming it from a production based account, into a strategic relationship and advising Shell’s product development on new propositions. I also had business responsibility for Heathrow Express, being both the business and planning lead, as well as planning lead on T-Mobile (direct response and digital advertising), L’Oreal CRM and digital programme and Virgin Atlantic's Flying Club programme.
Crayon LondonStrategy Director
Dec. 2009 - Sep. 2010London, United KingdomI joined Crayon London (formerly HS&P) on the back of some strong new business activity and took responsibility for British Gas’ Generation Green programme (loyalty programme and website development), Sony Retail business; Sainsbury’s Finance, RatedPeople.com and the development of new tools and processes for the agency. Key highlights: - 1. Development of Loyalty Programme for British Gas, including financial analysis, valuation of points value and business decision rules, defining the key elements of the website redesign and user experience testing (School Programme) 2. Development of a new trigger based marketing programme for Sainsbury’s Finance, which included:
- Analysis of existing trigger performance - Audit of existing contact strategy and creative materials
- Development of new potential trigger territories involving analysing customer spend in J Sainsbury’s using the Nectar data
- Development of new trigger strategy, testing matrix, creative and offer testing
3. Responsibility for the agency’s research function (Walk a Mile) in conjunction with the agency founding partners, including management of existing staff and the recruitment of a researcher to support the business plan.
4. Introduced a retail measurement/evaluation methodology for Sony UK to measure and understand the impact of communication on retail sales amongst owned Sony stores and retail partners.
- Including a research methodology using a panel of consumers to feed information (anonymously) to the agency for evaluating communication effectiveness
Freelance ServicesFreelance Planning Director
Jan. 2009 - Dec. 2009I freelanced throughout 2009. Namely at Kitcatt Nohr Alexander Shaw, Rapp UK, Rapier and Basham Business Consulting, working across a number of brands namely Toyota, Age UK, Barclaycard, Exxon Mobil, PruHealth, Breast Cancer Campaign and Wear it Pink, BERR/COI and new business.
OgilvyOne worldwidePlanning Director
Dec. 2007 - Jan. 2009I re-joined OgilvyOne as the lead planner on the BT Consumer account, working across Broadband, BT Vision (TV service), calls and lines, Credit Cards and Value Added Services.
WundermanRegional Planning Director
Nov. 2006 - Nov. 2007London, United KingdomI joined Wunderman/Y&R Brands to lead planning across UK and Europe on Microsoft. Also worked on the Nokia Global pitch with RKCR/Y&R and Orange business across Mobile, Broadband and Business.
PublicisPlanning Director
Oct. 2005 - Nov. 2006At Publicis, I worked as an integrated planner, working on Renault (integrated), Powergen (EON) (direct), SaBRE (MOD), McAthurGlen Designer Shopping and new business.
OgilvyOnePlanning Director
May. 2002 - Oct. 2005
Stretch the Horizon/dialoguePlanner
Jan. 1998 - Dec. 2001
Rapp Collins / DDB SydneyAccount Director
Jun. 1996 - May. 1997Sydney, Australia
JWTAccount Planner
Jan. 1994 - Dec. 1996Sydney, Australia
State Bank of NSWMarketing Analyst
Jan. 1989 - Aug. 1994Sydney, Australia
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