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Work Background
Founder
Unleash Your InkFounder
Apr. 2023
Founder
trustINwineFounder
May. 2022 - Jul. 2023Barcelona, Catalonia, Spain
Marketing Consultant
Snark.artMarketing Consultant
Jun. 2020 - Nov. 2021Working closely with the leadership team on the transition from a physical arts platform to a digital art and NFT platform. Developing and implementing email marketing, crypto art drops, as well as building a strong community around the Organic Growth: Crystal Reef project which brought in 1K ETH at launch.
Co-founder/partner
NextKickoffCo-founder/partner
Jul. 2013 - Dec. 2014
CEO/COO, Marketing Strategist
Peter Svenning Leadership By HeartCEO/COO, Marketing Strategist
Oct. 2012 - May. 2019In my role with Leadership by Heart (LBH) I helped take LBH from an offline only coaching system to $1.2m in my last year, with profit margins above 35%. This included several months of $200K+ revenue. We did this through leveraging high ticket offers with a scalable sales model and a tightly run back office. Through strong use of systems internally with tight strategic focus, we avoided the classic pitfalls of small businesses. Holding a clear direction to long term goals, as well as looking at details and make sure we are going in the right direction kept us running a tight ship.
Copywriter
Nydrle Digital s.r.o.Copywriter
Jan. 2012 - Feb. 2013Prague
Founder
semtam magazineFounder
Dec. 2008 - Dec. 2015South Bohemia, Czech RepublicFounder, publisher, editor of a cultural monthly in South Bohemia.
Consultant Systems Editor
Guardian GroupConsultant Systems Editor
Jan. 2005 - Dec. 2008Involved in changing the Guardian and the Observer from broadsheet to Berliner format, including changing Quark and InDesign templates, and implementing new design. Teaching Adobe InDesign and InCopy to layout and editorial staff.
Visiting Lecturer
City University LondonVisiting Lecturer
Jan. 2005 - Dec. 2006Teaching a Print Production module to BA Journalism students in their second year. I designed the course and the materials and marked the students based on their final work.
Test coordinator and writer
DinSide a.s.Test coordinator and writer
Jan. 1997 - Dec. 1998Oslo, NorwayPreparing and organising software and hardware tests as well as writing news articles and reviews.

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