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Work Background
Digital Marketing Account Manager
OMG CommerceDigital Marketing Account Manager
Aug. 2019Springfield, Missouri Area- Led a 15-client portfolio with $2M+ in monthly combined ad spend across Google and Amazon. - Grew the national advertising budget to over $8M, collaborating with a team of Google specialists to leverage Google Ads data to develop recommendations for audience strategies. - Expanded a premium beauty brand with over $30M in annual Shopify sales to Amazon, installing a full-service solution with integrated inventory control and revenue recovery.
Communications Project Development Manager
General CouncilCommunications Project Development Manager
Sep. 2016 - Aug. 2019Springfield MO• Lead a team of 4 designers, 3 writers and 1 web developer. • Projects successfully completed include new brand logo and corporate assets, overhaul the design of the monthly magazine, launch a redesigned website and online store, develop the messaging and assets for a large corporate event, redesign of the annual business report, and expanded the footprint of the department to incorporate more creative services for the organization. • Reduced project costs by 5%. • Lead the team in developing a new social media strategy and schedule. • Communicate project status updates at the C-suite level, ensuring alignment with overall business goals.
Business Operations and Marketing Specialist
Chez Meme Bistro & BakeryBusiness Operations and Marketing Specialist
Aug. 2011 - Jun. 2015Kihei, HawaiiDirect all aspects associated with launching a restaurant; coordinating contract, engineer, and government vendors. Accomplishments include reducing the lead time from two years to five months to open business, and creation and implementation of a social media and public relations strategy for the launch and ongoing business which propelled the restaurant to the #1 breakfast spot on Maui. Developed the business plan and timeline to open Chez Meme. Directed all activities and functions associated with establishing legal entity, obtaining licenses, securing vendors, determining construction timeline, and initial finance controls. Created the website and establishing the social media profile for Chez Meme Bistro & Bakery. Continued in marketing and advertising, launching word-of-mouth campaigns, social media advertising strategy, and developing special cuisine options in conjunction with the executive chef.
Director of Sales & Marketing
Pacific Whale FoundationDirector of Sales & Marketing
Oct. 2010 - Jul. 2011Wailuku, HawaiiManage the vessel operations, reservations, catering, and sales departments, increasing private charter sales by 19% (versus a loss in 2010), and signing five new partners in four months. Responsible to develop strategic plans for new operations, sales strategies, and marketing campaigns, effectively opening new business revenue streams in three months. Administrator of the reservations/operations database and system and managed changes. Coordinated and led the leadership team for annual whale day event attended by +17,000 people. Oversee combined budgets of $2M. Accomplishments: *Increased private charter sales by 19% (versus a loss in 2010). *Signed five new sales partners in four months. *Implemented a new UI for the customer reservations team increasing efficiency and accuracy for phone reservations. *Developed the timeline to transition from external catering to an internal catering operation for all boat cruises and simultaneously opened an onsite restaurant to generate additional revenue.
Event Services Director
James River ChurchEvent Services Director
Jul. 2004 - Aug. 2010Ozark, MOLive event director overseeing department budgets totaling over $350,000. Amalgamate three separate departmental teams of volunteers (250), streamlining recruitment and equipment maintenance. Supervise all live production staff and functions including runsheet development, motion graphic package production, video roll-ins for live events, staffing, schedules, talent contracts, and stage production. Produce the annual I Love America event attended by + 140,000 people including developing the program for a 14 hour production that included a live air show, video roll-ins, commercial packages, live talent (including distinguished guests such as the governor of the State of Missouri), live choir and orchestra with fireworks, and a post-event concert. Manage construction projects consisting of stage redesign and new construction for two facilities

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