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Work Background
Conscious Capitalism Israel - קפיטליזם קשוב ישראלCertified Conscious Capitalism Consultant
Nov. 2022IsraelConscious capitalism is a socially responsible economic and political philosophy where in businesses should operate ethically by serving the interests of all stakeholders involved. Conscious Capitalism articulates four pillars guiding and underlying a business that practices Conscious Capitalism. These are Higher Purpose, a Stakeholder Orientation, Conscious leadership and Conscious Culture.
Franke | Kramer innovationsCo Founder
Oct. 2016 - Jan. 2019Tel Aviv Area, IsraelBusiness Development for Israeli Startups and Scout & Screen promising Israeli startups for multinationals, investors and accelerator programs.
StartMeUp/>Founder and CMO
Dec. 2014 - Jun. 2016Rehovot Area, IsraelStartMeUp brought inexperienced software developers together with beginning startups to create a win win situation. Developers would gain experience from developing the MVP of the startup. Developers where mentored and the startup received CTO services. Some very interesting and successful startups evolved that are well on their way to fame...
SkyApp LtdVp Marketing
May. 2010 - Jan. 2011IsraelSkyApp supplied Virtual Desktops.
A company ahead of its time. I had to learn a whole new subject here, a whole new business sector, which was a great challenge. Together with the CEO we set in place a complete marketing platform in just a few months. Wrote the marketing plan, branding, promotional material, website, animation film explaining it in a language we all understand, exhibitions and a lot of meetings with key partners.
GreenGraffitiOwner & CEO GreenGraffiti Israel
Oct. 2009 - Feb. 2011Ecological Outdoor Advertising
GreenGraffiti® shows how dirty public spaces become an asset by cleaning communication messages out of the dirt on the pavements. I love GreenGraffiti®. It's Impactful and unorthodox and communicates something above and beyond the substance of the actual message itself. It says that sustainability is at the core of your business, that you’re addressing public concerns, and that social and environmental improvement is central to your outlook. GreenGraffiti Israel was sold to Tripple M media, owned by Nathan Chapnik, who is one of my connections. Contact him for a Great Add Campaign!
AgrexcoFounder & Member of Agrexco’s environmental commission.
May. 2008 - Nov. 2008Tel AvivThis was a project close to my heart. Initiating a company wide strategy for coping with environmental issues and turning them into advantages and marketing strategies.
Human, brands & marketingFounder & Fractional CMO
Feb. 2008Israel, Tel AvivLet's use marketing as a force for good! Companies are increasingly adopting sustainable and ethical practices, not just out of goodwill but due to financial incentives. Consumers are gravitating toward brands that align with their values and are looking for brands to take the lead. We help your brand become a leader that will not only find success but will also make the world a better place while doing so.
Cheers to revolutionary ideas! CMO as a Service | Marketing Strategy | Branding | Story Telling | Web Development | Online Marketing | PPC / SEO | Social Media | Design, Copy & Creative | etc... Human, Brands & Marketing evolved out of Team Niels.
AgrexcoAssistant Product Manager
Oct. 2004 - Jun. 2008Tel AvivAn exciting position, working with a wide range of stakeholders in Israel, Europe and the USA, taking care of a wide range of Marketing and Mar-Com activities, Sales, Regulations, and Logistics. I learned a lot during this period and had good fun.
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