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Work Background
Passive Income M.D.Chief Operations Officer
Sep. 2023Irvine, California, United StatesI lead key operational functions at Passive Income MD, overseeing HR, finance, content production, IT process management, and AI-driven workflows. My role spans across multiple content formats—including podcasts, newsletters, blogs, courses, advertising & marketing content, and both live and virtual events—ensuring seamless execution and optimization. In addition to operations, I head up product sales and management, driving revenue growth through strategic positioning, marketing, and audience engagement. I leverage AI and automation to streamline content creation, enhance sales processes, and improve internal workflows. I also manage financial strategy and HR processes to support team growth and productivity, ensuring that our products and content continue to provide value to our community.
PETROL AdvertisingDirector of Production & Operations
Jun. 2022 - Sep. 2023Burbank, California, United States• Led operations and production for a video game creative agency, overseeing content creation, print and digital production, asset management, and estimating and billing operations.
• Streamlined workflows with cross-functional teams to ensure high-quality creative output and optimize efficiency.
• Implemented a new ERP system to align with the needs of the parent company, enhancing scalability and operational transparency.
Freddie Georges Production GroupDirector, Integrated Studio Operations
May. 2021 - Jun. 2022Los Angeles Metropolitan Area
Freddie Georges Production GroupExecutive Producer, Content & Virtual Event Operations
Sep. 2020 - May. 2021Los Angeles Metropolitan AreaProduce virtual and hybrid events to assist clients in reaching and engaging their audiences through digital platforms. Exploit creative production expertise to consult on requests for proposals. Subject matter expert on the latest trends in creative video technologies, new video formats, and global social video ecosystem for paid social platforms.
SOREN WESTManaging Director Of Operations
Jan. 2020 - Dec. 2020Los Angeles, California, United StatesOversaw daily business operations, including creative, production, IT, and HR. Supervised production projects; tracked progress, communication, and workflow to ensure timely delivery. Developed and implemented cost-effective project schedules. Optimized workflow processes for live and virtual productions. Built strong vendor partnerships and negotiated contracts.
INNOCEAN USAVice President, Studio Operations & Creative Services
Jan. 2009 - Dec. 2019Huntington Beach, CaliforniaDirected creative services and projects to drive brand asset resourcing and solutions. Expanded team from 5 to 60 creative and operations professionals in post-production, print and digital studio, project management, content, CG production, and IT. Managed teams and harmonized culture and quality standards to ensure maximum potential was achieved. Initiated organizational change and fiscal accountability in highly competitive environments. Built business plans and led operational due diligence on successful $240M M&A target.
Young & Rubicam Brands IrvineStudio Director
Jan. 2007 - Dec. 2009Irvine, CADeveloped and facilitated creative project plans for print and digital studio. Supervised team of 15+ and facilitated creation and maintenance of company culture based on trust, passion, performance, and teamwork. Incorporated trailblazing tactics to design print and workflow processes; increased efficiencies and automation, saving costs, and reducing labor.
BBDO WestStudio Director/Project Manager
Jan. 2005 - Dec. 2007Westwood, CAServed as sole production artist; designed, executed, and arranged production of video and multimedia scenarios, scripts, and storyboards.
Wunderman/Y&R CompaniesAssociate Studio Director
Jan. 2002 - Dec. 2005Irvine CA• Managed department workflow
• Delegated work to production artists
• Co-developed print AD database
• Re-sized and re-designed ads
• Prepared materials for client presentations
• Created commercial story boards
• Prepared estimates
• Coordinated agency switch to Mac OS X from OS 9
• Coordinated agency switch to Adobe CS from Quark
• Coordinated training for Adobe CS
• Assisted creative team with technical questions
Tukaiz CommunicationsGraphic Design/Pre-Press/Agency Consultant
Jan. 1994 - Dec. 2002Franklin Park, IL - Irvine, CA• Image retouching
• Special effects imaging
• Hires file assembly
• Page layout
• File Trapping
• Film/plate output
• Prepared and pre-flighted files
• Consulted production managers on printing and pre-press needs
• Press checks
• Consulted agency on pre press needs
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