Wemero Data Product Manager
Sep. 2018 - Oct. 2019Beijing, China• Defined vision, strategy, and roadmap for a CDP, collaborating with engineering, marketing, and insights teams, ensuring alignment with company goals.
• Prioritized stakeholder requirements and managed contributions, resulting in a 90% growth in customer acquisition aligned with company objectives.
• Spearheaded Big Data initiatives to build CDP and BDP for internal usage, achieving a 40% improvement in user analysis and driving a 90% customer acquisition growth.
• Innovated internal tools and processes, increasing targeting accuracy by 80%, leading to enhanced behaviour-based marketing effectiveness.