Nancy Lane - Content Strategist - Marketing & PR, Southwestern Assemblies of God University

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Work Background

Southwestern Assemblies of God UniversityContent Strategist

Sep. 2022Waxahachie, Texas, United StatesDeveloped a university-wide content strategy and led or contributed to cross-functional teams that facilitated the following: Social traffic to website increase by 40% and 40% increase conversion rate for paid social ads and 1000% increase in paid search traffic from prior year. Streamlined content / SEO practices to increase organic traffic to website by 15% from prior year. Utilized data analytics tools to track and measure the effectiveness of marketing and communication campaigns, providing insights for continuous improvement. Orchestrated integrated marketing campaigns that combined traditional media, digital channels, and events, resulting in a 20% higher campaign engagement rate. Managed a diverse range of communication channels, ensuring consistent messaging across print, online, and event platforms. Developed and executed strategies to engage alumni, resulting in a 15% increase in alumni participation in fundraising campaigns and events. Collaborated with academic departments to create content for program pages, leading to a 10% growth in applications.

Chase Life LLCWebsite Designer / Google Ads Specialist

Sep. 2023Waxahachie, Texas, United StatesOverseeing Google PPC client accounts specializing in optimization and high ROI for the client. Design and develop websites on platforms such as WordPress, Wix, Squarespace, Shopify, and Square.

Candid CreativeFounder

Feb. 2019 - Sep. 2022Waxahachie, Texas, United StatesBuilt and ran a consulting / creative design/ marketing business that accrued a six-figure revenue and received highest Google reviews in the area. Built marketing plans for clients that met their individual needs. Built the corresponding websites, graphics, copy, social media, photos and videos. Managed a team of designers, content creators, and print vendors, providing clear guidance and expectations for each project. Oversaw the entire design process from concept to final product, ensuring deadlines were met and objectives were completed. Established trust with clients and successfully managed and completed over 400 projects, resulting in an ROI of up to 250% for clients.

Modern Day MissionsField Worker - Community Enrichment / Email Marketing & Fundraising

Jan. 2012 - Jul. 2019Lima Province, PeruBuilt an email list from scratch, identifying potential donors. Developed and implemented strategic email fundraising campaigns, utilizing storytelling techniques to convey the organization's mission and showcase the tangible results of donations, resulting in donations totaling six figures. Implemented tracking mechanisms to monitor email engagement, including open rates, click- through rates, and donation conversions. Maintained consistent communication with donors, providing updates on the organization's progress and the impact of their contributions, excellent brand awareness and donor loyalty.