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Work Background
Market Research Analyst
FreelanceMarket Research Analyst
Nov. 2022
Marketing Consultant
Daisy MaisyMarketing Consultant
Aug. 2014 - Sep. 2015Moscow, Moscow City, Russia– Strategically prepared the brand for launch (online furniture store) – Conducted desk research on the Russian furniture market – Performed ROI analysis, developed assortment matrix – Visited multiple furniture exhibitions, liaised with potential suppliers
Marketing Capability Manager
Efes RusMarketing Capability Manager
Dec. 2012 - Jun. 2013Moscow, Russian Federation– Coordinated a project for development and implementation of marketing business processes – Performed evaluation of marketing staff functional competencies – Developed learning programs for marketing staff
Brand Manager
Efes RusBrand Manager
Jun. 2010 - Dec. 2012– Coordinated a cross-functional team in new product launch and package redesign projects – Developed a long-term brand strategy – Planned and executed the brand's marketing budget annually – Coordinated creative/design/BTL/consulting agencies – Liaised with the brand licensor
Consumer Research Executive
Efes RusConsumer Research Executive
Dec. 2008 - May. 2010– Implemented pricing research practice in the organization – Prepared reports and recommendations based on Ad-hoc (quant and qual) and syndicated research for brand groups – Managed research agencies
Researcher/Project manager
RomirResearcher/Project manager
Jul. 2007 - Nov. 2008Moscow, Russian Federation– Received two promotions within 1.5 years (Researcher -> Senior Researcher -> Project Manager) – Prepared commercial offers, developed research instruments, coordinated field and data-processing teams, analyzed/visualized data, prepared reports, liaised with clients – As a result of a mid-year performance review received a reward for the most profitable project portfolio


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