Mariia Ilina - Marketing and data specialist, Freelancer

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Network Power500+ people

Roles

💸100%

Marketing

👍100%

Sales & BizDev

Geos

🇨🇴100%

Colombia

Work Background

YandexQuantitative Research Expert

Dec. 2023Statistical consulting, supervising junior staff

FreelanceMarket Research Analyst

Nov. 2022

Daisy MaisyMarketing Consultant

Aug. 2014 - Sep. 2015– Developed strategy for a new brand launch (online furniture store) – Conducted desk research on the Russian furniture market – Performed ROI analysis, developed assortment matrix – Visited multiple furniture exhibitions, liaised with potential suppliers

Efes RusMarketing Capability Manager

Dec. 2012 - Jun. 2013Moscow, Russian Federation– Coordinated a project for development and implementation of marketing business processes – Performed evaluation of marketing staff functional competencies – Developed learning programs for marketing staff

Efes RusBrand Manager

Jun. 2010 - Dec. 2012– Coordinated a cross-functional team in new product launch and package redesign projects – Developed a long-term brand strategy – Planned and executed the brand's marketing budget annually – Coordinated creative/design/BTL/consulting agencies – Liaised with the brand licensor

Efes RusConsumer Research Executive

Dec. 2008 - May. 2010– Implemented pricing research practice in the organization – Prepared reports and recommendations based on Ad-hoc (quant and qual) and syndicated research for brand groups – Managed research agencies

RomirResearcher/Project manager

Jul. 2007 - Nov. 2008Moscow, Russian Federation– Received two promotions within 1.5 years (Researcher -> Senior Researcher -> Project Manager) – Prepared commercial offers, developed research instruments, coordinated field and data-processing teams, analyzed/visualized data, prepared reports, liaised with clients – As a result of a mid-year performance review received a reward for the most profitable project portfolio