Mariia Ilina - Marketing and data specialist, Freelancer

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

FreelanceMarket Research Analyst

Nov. 2022

Daisy MaisyMarketing Consultant

Aug. 2014 - Sep. 2015Moscow, Moscow City, Russia– Strategically prepared the brand for launch (online furniture store) – Conducted desk research on the Russian furniture market – Performed ROI analysis, developed assortment matrix – Visited multiple furniture exhibitions, liaised with potential suppliers

Efes RusMarketing Capability Manager

Dec. 2012 - Jun. 2013Moscow, Russian Federation– Coordinated a project for development and implementation of marketing business processes – Performed evaluation of marketing staff functional competencies – Developed learning programs for marketing staff

Efes RusBrand Manager

Jun. 2010 - Dec. 2012– Coordinated a cross-functional team in new product launch and package redesign projects – Developed a long-term brand strategy – Planned and executed the brand's marketing budget annually – Coordinated creative/design/BTL/consulting agencies – Liaised with the brand licensor

Efes RusConsumer Research Executive

Dec. 2008 - May. 2010– Implemented pricing research practice in the organization – Prepared reports and recommendations based on Ad-hoc (quant and qual) and syndicated research for brand groups – Managed research agencies

RomirResearcher/Project manager

Jul. 2007 - Nov. 2008Moscow, Russian Federation– Received two promotions within 1.5 years (Researcher -> Senior Researcher -> Project Manager) – Prepared commercial offers, developed research instruments, coordinated field and data-processing teams, analyzed/visualized data, prepared reports, liaised with clients – As a result of a mid-year performance review received a reward for the most profitable project portfolio