Clearsense, LLCProduct Strategy (Marketing) Manager - Data Management, AI/ML & Prescriptive Analytics
Apr. 2022 - Jan. 2023• Work directly with Clearsense’s customers, product teams, and market teams to understand customer needs and inform future innovation at Clearsense. • Know the market and the competition; be able to articulate the strengths, weaknesses, threats, and opportunities for Clearsense Products
• Develop product roadmap and priorities; represent the voice of the marketplace in product discussions, and effectively communicate the trade-offs associated with prioritizing specific new products or services across the existing backlog of development. • Articulate the value proposition of potential partnership or acquisition targets for use in executive and board level meetings. • Work closely with a cross-functional teams to accelerate the adoption of Clearsense products by driving thought leadership and developing best practices in the data (MDM, RDM, data governance etc.)/analytics/AI in healthcare space.
• Provide input to product designs, positioning and packaging for new products and services and drive collaboration across multiple functions at Clearsense, including product delivery, marketing and sales.
• Define the Voice of Clearsense through thought leadership content and speaking engagements. • Develop positioning and collaborate with cross-functional teams on go-to-market pricing, and promotion of offerings.
• Evangelize Clearsense product and solutions both internally and externally, educating sales, partners, analysts, journalists, and other market influencers.
• Develop partnership strategy across Clearsense product portfolio, working directly with EVP Product, Corporate Strategy, and the VP of Partnerships to define our partnership needs and execute as needed.
• Conduct sales training and evangelizing new product features. • Work with marketing to develop compelling sales and marketing materials that raise awareness, educate prospects, demonstrate value, and drive new deals and follow-on sales for Clearsense products.