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Work Background
Stein IASLead Digital Media Planner
Jul. 2023 - May. 2024New York, New York, United States• Oversaw all paid media activity and deliverables: including those related to planning, execution, optimizations, and analytics for all campaigns
• Lead an effective team in driving revenue for the Educational Testing Services, increasing revenue by 32% year over year
• Represented my department in new business pitches, delivering paid media proposals
EssenceMedia Planning Supervisor (Google Cloud)
Oct. 2021 - Jul. 2023New York, New York, United States• Exceeded quarterly Google Cloud direct response campaign goals by emphasizing investment in SEM and programmatic to maximize conversions
• Revised and oversaw the delivery of weekly analytics reporting, by holding multiple teams accountable and consistently emphasizing client expectations
• Oversaw the tactical development/campaign management process to ensure we are exceeding client expectations
HealixGlobalManager, Communications Design (AstraZeneca)
Jan. 2021 - Oct. 2021New York, New York, United States• Participated in the launch strategy/tactical plan development and presentation for a launch drug (Saphnelo), designed to drive educational and brand awareness for a recent FDA approved drug for the treatment of moderate to severe systematic lupus (the first of its kind)
• Managed the daily media launch/execution for the brand by communicating important deadlines internally and externally across multiple teams including (account, creative, search, social and ad ops) • Provided and communicated competitive analysis (on a quarterly basis) on Saphnelo’s main competitor to the brands’ Director to help her to understand her competitors’ footprint including: their current creative strategy, budget analysis and future media plans • Mentored and advised a thriving planner toward taking the next step in her career
Ptarmigan Media - AmericasSenior Media Planner (CME Group, SEI)
Jun. 2019 - Jan. 2021New York, New York• Cultivated relationships with thriving global financial services clients, and communicated agency capabilities, campaign recommendations, insights, and optimizations • Lead a team to construct global integrated media plans incorporating digital display, search, programmatic, social. print and OOH, when appropriate, to satisfy the media goal (content amplification/education, brand awareness and lead-generation, ABM)
• Provided comprehensive media campaign analysis to clients, by tying media performance to specific business goals, encompassing DoubleClick, Google Analytics and Moat Analytics data and lead
Ptarmigan Media - AmericasMedia Planner (CME Group, SEI)
Dec. 2017 - Jun. 2019New York, New York• Communicated with clients, vendors, and internal digital teams (includes Search, Social, Programmatic and Ad Ops teams) to ensure that proper media tracking is in place and campaigns are launched in a timely manor
• Provided strategic media planning duties, such as planning and buying, for two growing global financial service clients
• Developed weekly/monthly reports analyzing Google Analytics, Double Click Bid Manager, and Moat Pro data, to identify insightful trends and provide optimizations to client campaigns
• Maintained monthly billing records and resolved monthly billing discrepancies
Ptarmigan MediaAssociate Media Planner
Jan. 2017 - Dec. 2017New York, New York• Purchased display, OOH, and Print Media and maintained records of all insertion orders for six financial service clients
• Assisted in development of weekly campaign reports to ensure media ran properly and recommended campaign optimizations to management
• Communicated with vendors regarding all media specifications and created media campaign specs for clients
• Maintained records of monthly billing costs and resolved billing disputes
Ptarmigan MediaMedia Planning Intern
Sep. 2016 - Dec. 2016New York, New York• Purchased media and maintained records of all contracts for six financial services clients
• Communicated with vendors regarding media specification and created media campaign spec document for clients
• Created a monthly billing process to account for media pacing and client monthly billing costs on a partner/tactical basis
SpotluckMarketing Intern
Jan. 2016 - Mar. 2016Bethesda, Maryland• Conducted market research of the New York City restaurant industry and competitive mobile dining applications
• Prepared a strategic business plan for the companyies expansion into New York City and presented the strategic business plan to the CFO and CEO
• Analyzed and advised Spotluck on their current and previous marketing campaigns
Van Wagner Sports GroupAerial Media Marketing Intern
Jun. 2013 - Aug. 2013New York, New York• Developed potential marketing campaigns for films and television shows and produced them using Photoshop
• Coordinated flight routes of planes for clients at NFL and NCAA venues to market the client’s brand
• Analyzed contracts and made journal entries for all completed, canceled and rescheduled flights using excel
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