Melissa Ohlsson

Chief Marketing Officer @Office Beacon LLC

South Africa💸 MarketingMarketing DirectorCMO💼 C-level Executive

Melissa Ohlsson is a seasoned professional currently serving as the Chief Marketing Officer at Office Beacon LLC. With an extensive background in marketing, she has developed and executed strategic marketing initiatives to drive growth and visibility for the company. Melissa possesses a keen understanding of digital marketing, branding, and data analytics, allowing her to lead her team to deliver effective marketing solutions. Before joining Office Beacon LLC, she held several senior marketing roles in various organizations, where she gained invaluable experience and honed her skills. Melissa holds a degree in Marketing and is known for her innovative approaches and dynamic leadership style. She remains committed to driving the success of Office Beacon LLC through her strategic marketing efforts.

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Work Background

Flowz LLCChief Marketing Officer

Jan. 2024United States, Los AngelesDevelop and execute comprehensive marketing strategies aligned with business objectives. Manage and enhance the company's brand image and reputation. Lead digital marketing efforts, including SEO, SEM, social media, and email campaigns. Drive lead generation initiatives to attract clients and candidates. Oversee content marketing strategy and creation of engaging content. Collaborate with sales teams to support lead conversion and client retention. Conduct market research to identify trends and opportunities. Manage marketing budgets and ensure efficient resource allocation. Monitor and analyze marketing performance metrics. Cultivate strategic partnerships and industry relationships.

YPOEvent Marketing Manager

Jun. 2022 - Nov. 2023United States, IrvingMARCOM event marketing strategy for business and technology network.

Montreux ComedyDigital Communications Manager

Aug. 2021 - Jan. 2022Montreux, Vaud, Switzerland

BC AgencySenior Digital Strategist

Jan. 2021 - Dec. 2021Cape Town, Western Cape, South AfricaDigital and brand strategy leaning towards effective business solutions marrying behavioural science, collective psyche and evolution of an audience with the strategic directives required to amplify the business to a place of growth and transformation.

Volt AfricaHead Of Strategy

Dec. 2020 - Jul. 2021Cape Town, Western Cape, South Africa

Cape Town International Animation FestivalDigital Content Manager

Mar. 2019 - Apr. 2019Cape TownSocial Media Management, digital ideation, live streams, live reporting, pre and post event digital reporting, Community management, digital advertising. Cape Town Animation Festival 8th - 10th March 2019

VMLSenior Social Media Specialist

Jul. 2018 - Aug. 2019Cape Town Area, South Africa

Saint Jude CommunicationsDigital Project Manager Amstel Boomtown (Durban July)

May. 2018 - Aug. 2018Durban Area, South AfricaPROJECT: AMSTEL BOOMTOWN - Vodacom Durban July - Digital strategy, paid media campaign, content writing and planning, conceptualize visual content, cross platform content creation, targeted media, community management, sponsor content, influencer liaison, digital event coverage,

Smile 90.4FMDigital Manager

Jan. 2018 - Dec. 2020Cape Town Area, South Africa

Digitas LiquoriceSenior Social Media Manager

Jan. 2017 - Dec. 2018Cape Town Area, South AfricaDigital, social, brands, strat, content,

Hashtag RadioFashion & Lifestyle Radio Presenter

Sep. 2016 - Jan. 2017Cape TownPresenter of Mode Board, a fashion and lifestyle talk show on Hashtag Radio. - producer - content writing - content sourcing - presenting - interviews - compiling playlist - research - event coverage

Eventus International Ltd.Digital Communications Manager

Jan. 2016 - Dec. 2016GhanaSocial media campaign management, strategy, media liaison, writing, event management for BiG Africa Sports Betting and iGaming Summit held in various locations across Africa and Asia.

Ogilvy & Mather South AfricaFreelance Account Manager

Oct. 2015 - Dec. 2015WoodstockMedia liaison, writing, conceptualizing, PR strat, project management, creative briefing, influencer/celebrity liaison.

Saint Jude Communications PTY LTDBusiness Owner

Apr. 2014 - Dec. 2023Cape Town Area, South Africa · RemoteA boutique PR, Social Media and Marketing agency with an affinity for creative strategy, sculpting innovative campaigns and brand collaborations whilst purveying the ever elusive X factor to your business, brand, campaign or event. Saint Jude Communications specializes in the following: - PR Strategy - Social Media Strategy - Social Media Management - Paid Media Campaign Management - Digital PR - Influencer Management - Traditional PR - Media Liaison - Publicity - Product Placement - Event Management - Content Creation & Management - Copywriting Contact me for a quote or to book a consultation: melissajoyohlsson@gmail.com

ROI MediaCampaign Manager

Jan. 2014 - Jan. 2015Cape Town Area, South Africasocial campaign management, social media management, copywriting, content creation, content planning, content management.

Vivid Luxury MarketingAccount Manager

Jan. 2014 - Jul. 2014Gardens, Cape TownMedia liaison, brand strategy, press releases, client relations, PR strategy, brand collaboration, publicity, product placement.