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Network Power<100 people
Roles
✨100%
Business Owner
🔥50%
Startup Founder
💸50%
Marketing
Geos
🇮🇳100%
India
Work Background
Inspire BrandsEnterprise Loyalty & Customer Marketing Manager
Mar. 2024• Amplified customer lifetime value by 30% and boosted loyalty program participation by 30% through multi-channel lifecycle campaigns, audience segmentation, and gamified, persona-driven experiences that re-engaged lapsed members and elevated brand loyalty.
• Outpaced industry benchmarks in loyalty by 15% by evaluating market gaps and engineering growth initiatives to elevate Inspire Brands' customer positioning.
• Drove 25% revenue growth from partnerships by leveraging shared capabilities and negotiating strategic alliances that expanded reach and value.
• Improved digital satisfaction scores by 20% by integrating AI-driven personalization tools that sharpened customer relevance and enriched user experience.
Kao CorporationSenior Brand Manager, Program Management
Nov. 2022 - Nov. 2023• Drove a 20% increase in customer engagement and 20% revenue growth by executing high-impact, cross-channel marketing campaigns—blending digital, print, experiential, and media tactics to elevate brand awareness and perception.
• Optimized a $750K marketing budget and improved ROI by 30% through aligning spend with business objectives and utilizing KPIs, customer insights, and behavioral data to refine content, creative direction, and channel strategy—resulting in a 15% lift in retention.
• Enhanced product messaging clarity by 15% by translating technical features into customer-centric value propositions through close coordination with product teams.
• Expanded market share 25% by transforming market intelligence—including consumer trends and competitor benchmarks—into tactical, insight-driven initiatives.
Cox CommunicationsBrand Manager, Lifecycle Customer Marketing
Jul. 2021 - Nov. 2022• Implemented data-driven lifecycle marketing strategies, including A/B testing of creative and messaging variations, churn pattern analysis, and touchpoint optimization—resulting in a 20% increase in engagement, 25% higher conversion rates, and a 20% lift in revenue.
• Automated CRM-driven email campaigns using machine learning for personalized recommendations, boosting engagement by 25%.
• Led cross-functional teams to refine customer journey mapping, increasing operational efficiency by 30% and reducing campaign execution time.
• Directed integrated 360 campaigns across digital and traditional channels, maximizing audience engagement by 27% and transforming complex ideas into compelling, visually rich brand narratives.
FreelanceerBrand Marketing Manager (Consultant)
Jun. 2018 - Jul. 2021• Increased client brand visibility by 30% and boosted customer engagement by 25% through tailored brand audits, competitive analysis, and redefined brand positioning strategies across digital and offline channels.
• Developed and executed full-funnel digital marketing strategies—incorporating SEO, paid media, email, social content, and e-commerce optimization—resulting in an average 20% uplift in conversion rates and 15% revenue growth across multiple B2B and B2C clients.
• Led end-to-end campaign development, from creative brief to execution, utilizing A/B testing and customer behavior insights to drive a 35% improvement in content performance and maximize audience reach.
• Collaborated cross-functionally with internal stakeholders and agency partners to ensure brand consistency and message clarity across touchpoints, which improved brand recall by 20% (as measured by post-campaign surveys).
IHG Hotels & ResortsAssociate Global Brand Manager, Program Management
Mar. 2012 - May. 2018• Spearheaded global brand evolution and training for international loyalty initiatives, driving a 30% increase in program engagement and a 25% boost in satisfaction across markets through strategic 360° marketing campaigns and cross-functional alignment.
• Augmented training access and internal adoption by producing dynamic, web-integrated support tools with in-house and agency UX teams—leveraging videos, presentations, and platform resources.
• Supported go-to-market strategies for new features, offers, and program enhancements, monitoring performance through customer behavior and engagement metrics while crafting compelling B2B and B2C marketing assets across print and digital channels to optimize results.
• Achieved steady 3% monthly growth in enrollments through launch of automated campaign workflows tailored for conversion optimization.
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