Cox CommunicationsBrand Manager, Lifecycle Customer Marketing
Jul. 2021 - Nov. 2022• Implemented data-driven lifecycle marketing strategies, including A/B testing of creative and messaging variations, churn pattern analysis, and touchpoint optimization—resulting in a 20% increase in engagement, 25% higher conversion rates, and a 20% lift in revenue.
• Automated CRM-driven email campaigns using machine learning for personalized recommendations, boosting engagement by 25%.
• Led cross-functional teams to refine customer journey mapping, increasing operational efficiency by 30% and reducing campaign execution time.
• Directed integrated 360 campaigns across digital and traditional channels, maximizing audience engagement by 27% and transforming complex ideas into compelling, visually rich brand narratives.