evōk advertisingPartner/Director of New Business Development
Aug. 2017Orlando, Florida, United States · On-siteProviding a Growth and New Business Strategy plan by implementing a data-driven approach to tracking, optimizing, and automating the NBD process, saving hours of manual work while improving conversions ..
Developed and managed RFPs for new business opportunities, including the creation of proposals, pricing models, and timelines to meet client expectations.
Implemented targeted verticals in 7-10 major industries the agency’s experience, combined with an analysis of performance in regional markets was used to identify specific new business opportunities for the agency. Strong background in consumer and B2B marketing, particularly in the multifamily real estate, healthcare consumer packaged goods, consumer debt vertical, and QSR restaurants. Experienced in building and managing large functional teams. Specialties: Marketing strategy planning, customer relationship management (acquisition, cross-sell, and retention), database marketing, channel marketing, direct mail, digital marketing, marketing analytics/optimization, and sales call center management.