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Work Background
Director of Growth and Business Development
evōk advertisingDirector of Growth and Business Development
Jan. 2022Orlando, Florida, United States · Hybrid
Partner/Director of New Business Development
evōk advertisingPartner/Director of New Business Development
Aug. 2017Orlando, Florida, United States · On-siteProviding a Growth and New Business Strategy plan by implementing a data-driven approach to tracking, optimizing, and automating the NBD process, saving hours of manual work while improving conversions .. Developed and managed RFPs for new business opportunities, including the creation of proposals, pricing models, and timelines to meet client expectations. Implemented targeted verticals in 7-10 major industries the agency’s experience, combined with an analysis of performance in regional markets was used to identify specific new business opportunities for the agency. Strong background in consumer and B2B marketing, particularly in the multifamily real estate, healthcare consumer packaged goods, consumer debt vertical, and QSR restaurants. Experienced in building and managing large functional teams. Specialties: Marketing strategy planning, customer relationship management (acquisition, cross-sell, and retention), database marketing, channel marketing, direct mail, digital marketing, marketing analytics/optimization, and sales call center management.
Co Managing Partner
evōk advertisingCo Managing Partner
Dec. 2005 - Aug. 2017Memphis,TN - Los Angeles, CA · On-siteBroke new ground on a Los Angeles location, taking on a key leadership role and collaborating on the defining of company vision and strategic direction. Directly responsible for marketing, sales, and business development. • Responsible for $5M in annual sales for leading the marketing team for debt vertical client, BTS from 2008 – 2017 • Led strategy and brand management team for Beachside Management Group Florida, generating leads to conversion platform resulting in $40M+ in annual sales. • Directly managed direct response brands, B2C and B2B • Director of Corporate Support for The Memphis Rock and Soul Museum, a Smithsonian Institute Affiliate, leading a team in the development of cross-platform sponsorship strategies that optimized monetization opportunities and development of marketing/sales tools.
SVP of Marketing
C2H Capital PartnersSVP of Marketing
Dec. 2021 - Jun. 2022Dallas, Texas, United States · HybridAs an innovative Growth Marketing Leader and Managing Partner with years of comprehensive experience in the marketing and advertising sector. Specialties include new business development, PR and brand management, digital marketing, multi-channel advertising, media buying, and lead generation campaigns. This is just the beginning of his accolades as an industry expert due to his proven track record of marketing successes through building innovative solutions for clients across a variety of industries. After running a successful marketing firm for several years, Directed influence and a diverse skill set in brand positioning, customer engagement, and market intelligence have continually contributed to the overall success of C2H Capital Partners. Recognized as a valued partner in collaborations with Venture Capital investors, delivering a strong ROI on go-to-market products and solutions. Designed bespoke marketing plans for large-scale campaigns, creating optimal experiences for targeted client demographics and existing customers. Leads a high-performance marketing team in the development of cross-platform strategies as well as Formulating key strategies for innovative marketing solutions for clients of all sizes, ranging from SMBs to larger enterprises.
Intelligent Advertising Inc.President
Aug. 1997 - Aug. 2004Memphis, Tennessee, United StatesIntelligent Advertising Inc Owned and led accountability of P@L. • Managed mid-sized marketing campaigns for Thrifty Car Sales, Payless Car Sales, El Terrifico Tamale Co, • Steered the successful launch of a new, highly valuable portfolio of products which successfully generated revenue growth for dozens of small businesses throughout the region with annual budgets of $ 120k to $1.5M.
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