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Network Power<100 people
Roles
✨100%
Business Owner
🧑💼100%
C-level Executive
👍100%
Sales & BizDev
Geos
🇵🇭50%
Philippines
🇵🇹50%
Portugal
Work Background
Okada ManilaSenior Manager Production
Mar. 2022 - Jun. 2024Philippines* Supported the various business units with creative production in various forms: Video, Photography, Broadcast, Print and Graphic Requirements. *Was responsible for the operations of the unit and assists the team by focusing on schedules, velocity tracking, and dependency management. * Worked closely with the leads, sub-leads, and producers in gathering information and tracking progress against approved milestones. * Worked with the leads and production team to develop and track against a production plan reflective of the defined project goals as set by the studio creative director. * Anticipated bottlenecks, clarifies project priorities, identifies risks, and escalates issues that cannot be internally resolved. * Clearly defined all workflows, communicates documented processes, and ensures all practices are being refined and tuned with learnings. * Provided regular status reports and capacity plan updates with the team and with creative management.
Team Publicis PublishingManaging Director
Sep. 2013 - Feb. 2022NCR - National Capital Region, Philippines* Worked as Managing Director and Luxe PR Specialist for Team Publicis a company which started in publishing but has now developed into a luxury marketing communications consulting firm and business solutions provider. * It specializes in marketing, crisis PR, luxury corporate communication, brand and influencer management. * Was in charge of developing strategic communication strategies for clients who want to tap into the luxury market. * Was in charge of acquiring and maintaining clients to meet the company’s over all sales objectives. * Was responsible for the day to day operations of the company. * Was responsible for determining the suitability of proposals, acting in consideration and coordination with consultants and making sure that strategies will be ROI-based. * Collaborated with consultants, suppliers and is responsible for final-editing of all proposals to be given to clients.
The Oriental Hotels and ResortsDirector of Communications
Nov. 2012 - Aug. 2013Mckinley Hills , Taguig CityNovember 2012 to August 2014
The Oriental Hotels and Resorts
Address; 4th Floor, PCCI Building, Mckinley Hills, Taguig
Tel No: (02) 994-5644
Designation: Director of Communications • Developed and implemented marketing strategies to align with the Group’s brand position within the market segments. • Formulated & implemented communication strategies for the properties. • Oversaw the planning and daily operation of corporate communications and promotional campaigns for the Group. • Enhanced and maintained fruitful relationships with local news, feature, business, property, entertainment, English media and trade press and international press etc. • Initiatedcand administeredf media functions and advertising campaign to enhance corporate image and drive revenue growth. • Oversaw the copywriting, editing and proof-reading of all the collateral copies and press releases. • Initiated relevant market research to continuously benchmark performance of the business units against key competitors as well as understand customers’ needs and customer segmentation as a basis for future business strategies and initiatives.
Misibis Bay and Hotel VeneziaMarketing Communications Manager
Aug. 2008 - Jul. 201012th Floor, Tektite Building, Ortigas, Pasig• Developed communication thrusts and translates value proposition (VPS) to compelling concepts/reasons for guests or end-consumers to express interest in patronizing the 2 Hotel properties. This also led to the development of Legazpi City’s communication plan entitled 180 days of Summer which helped generate interest for the province and correct general impressions on the province as a typhoon capital .This eventually resulted to an increase in the number of tourist arrivals. It has been confirmed by Department of Tourism that the province achieved a 60% increase vs. 2009 upon the launch of the campaign • Was responsible for the conceptualization of strategic communication plans, promotional offers, market strategies that will effectively increase brand awareness that will lead to the achievement of sales targets. • Collaborated with other units and affiliated entities (such as advertising agencies, PR agency and subsidiaries) to ensure consistency with master brands and provides support to their events and promotional requirements. • Ensured effectiveness of communications plans and manages expenses and budgets as identified and in conjunction with directions of Group Director for Marketing Communications • Protected and upheld the ability of the master brand through logo guidelines advertising templates and brand architecture. • Handled internal and external communications and aligns them with corporate marketing for the implementation of communication plans.
Unitel ProductionsNew Business Development and Marketing Manager
May. 2006 - Jul. 2007Makati City• Was In-charge of developing new accounts for moving pictures
• Was responsible for the conceptualization, development and execution of marketing plans and strategies for Unitel Pictures and Unitel Productions.
• Was responsible for developing the branded entertainment business by opening potential traditional and non-traditional distribution outlets for Unitel Pictures and Unitel Productions.
• Was in-charge of getting corporate sponsors in order to subsidize the marketing expenditures to promote independent films.
• Was in-charge of execution of the approved plans/strategies for concurrent feature films for strategic fit and implementation.
• Spearheaded market research and surveys when needed.
• Conducted regular meetings for the project updates, program implementation and efficient deployment of manpower.
• Managed the advertising and publicity requirement of Unitel Pictures/Unitel Productions.
Triumph International (Philippines) Inc.Ad and Promo Manager
May. 2001 - May. 2006391 Alco Building, Sen Gil. Puyat Makati City• Was responsible for the conceptualization and implementation of marketing strategies and public communication plans for the different sub-brands of Triumph.
• Implemented the corporate norms making sure all applications shall strictly adhere with standards set by the regional head office.
• Created and managed the media requirement of each sub-brand.
• Was in-charge of the store planning, visual merchandising, design and construction requirements of all Triumph retail counters.
• Initiated the visual merchandising training of the Triumph sales force.
• Art directed effective print advertisements and marketing collaterals such as brochures, packagings, signs, POP materials and other different graphic design requirements of each sub-brand. • Prepared and evaluated annual advertising budget and promotional plans. • Evaluated the different promotional efforts of competing brands.
• Collaborated with different agencies and suppliers in the implementation of calendarized plans.
• Effectively managed a staff of four, which specializes in Advertising, Interior Design and Visual Merchandising and Graphic Design.
Total PhilippinesCorporate Affairs Assistant
Jul. 1999 - Jan. 2001Fort Bonifacio, Taguig, Philippines• Evaluated and recommended sponsorships for events and print Ad placements in different publications to make sure that the TOTAL brand will get maximum exposure.
• Planned and prepared budget for sponsored events. • Collaborated with contractors/suppliers in the execution of the approved plans (during trade shows), such as the decoration of actual site, and placement /display of merchandising materials e.g. streamers, banners and other marketing collateral needed to promote the TOTAL brand.
• Assisted the different departments during corporate events, making sure that each department (Retail, Lubricants, and LPG) will get equal exposure.
• Conceptualized, designed and supervised production of promotional items, corporate give-aways and printed collaterals and at the same time, strictly implemented the norms set by the regional head office in Paris.
• Made the system of accreditation for suppliers and the accreditation guidelines for the Corporate Affairs Department.
Contemporay Club ConceptsMarketing Manager
Jul. 1997 - Jul. 1999Makati City• Conceptualized events and promotions for 2 outlets namely; Venezia Bar and Restaurant and Euphoria Disco. • Developed and implemented effective communication plans for the two outlets.
• Developed effective marketing strategies to promote events, promotions and other activities of both outlets.
• Art directed different printed collaterals to effectively promote the outlets’ activities.
• Established business relations with different companies such as International Distillers Philippines, Allied Domeque, Smart Communications Inc., La Tondena United Distillers in order to get sponsorship for the different events of both outlets.
Marketing Executive for Advertising and PromotionsPhilippine Wacoal Corporation
May. 1995 - Jul. 19973F Standard Chartered Bank Building, Oledan Square, Ayala Avenue, Makati City• Developed successful advertising and promotional campaign to promote the company’s latest products.
• Created and designs effective printed collaterals such as packaging materials, brochures and flyers. • Art directed and designed print-ad materials to better promote the different products of the company. (Print Ads : T-shirt Bra Ad, High-Cut Panties Ad, T-back Shorts Gift and many more)
• Wrote effective advertising copy and press releases. • Coordinated with media regarding advertising placements, advertorial productions and publishing of press releases.
• Prepared annual budget for Advertising & Promotions.
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