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Work Background
Marketen Experiential MarketingAccount Manager
Sep. 2024 - Dec. 2024MéxicoI manage relationships with new clients. I have successfully won pitches for Nissan, including an event for over seven thousand attendees on Paseo de la Reforma. I recently presented a pitch for Nissan Formula E, covering the stand and suite experience.
MakkenAccount Manager
Aug. 2022 - Jun. 2024MéxicoBRANDS: LEVI´S, NESTLÉ, BANCO AZTECA, NEW BRANDS
During the first six months, I managed the Levis account, focusing specifically on all PR, influencermarketing, and production activities for Haus Levis. My responsibilities ranged from organizing productlaunches to coordinating pre-party events for Corona Capital. I transitioned to the ExperientialMarketing department, assuming responsibility for coordinating events for brands like Hawkers, Nestlé,Banco Azteca, Elektra, etc.
TRENDSÉTERAAccount Manager
Jan. 2021 - Sep. 2022Ciudad de México, MéxicoBRANDS: CORONA, AGUA RIFADA, MICHELOB ULTRA & MICHELOB ULTRA HARD SELTZER
I was part of the Corona Mx Team, and the Corona Agua Rifada brand launch, focusing on publicrelations, influencer marketing, and events. Additionally, with Michelob Ultra, I was responsible forprojects related to merchandise and experiences for the Michelob Ultra Squad and Michelob HardSeltzer.
VIRTUE WorldwideAccount Manager
Nov. 2019 - Jan. 2021Ciudad de México, MéxicoBRANDS: STELLA ARTOIS, DANUP & DANONE NEW BUSINESS
VirtueWith Stella Artois & Danup, I operated under a SOW, supervising the Always On, ATL, etc. At DanoneNew Business, I was the go-to person for new projects, where I not only crafted strategies and creativeideas but also managed budgets. I collaborated closely with the Project Management team. Our efforts paid off with Stella Artois's five awards at El Ojo de Iberoamérica for the Cinema Artois campaign,including one gold, one silver, and three bronze.
Publicis GroupeAccount Supervisor
Apr. 2018 - Nov. 2019Ciudad de México, MéxicoBRANDS: NESTLÉ INFANT NUTRITION & NESTLÉ LÁCTEOS Y CULINARIOS
I was in charge of mediating and negotiating delivery timelines, deliverables, and budgets, in addition to contributing to the development of annual Scope of Work documents. Initially, I worked with the Infant Nutrition accounts: NAN, Gerber, Nestúm, GoodCare & Nutririndes for the first six months. Following a team restructuring, I assumed responsibility as an executive and led the Dairy and Culinary portfolio, brands such as Jugo Maggie, Consomate, La Lechera & Carnation.
DDBAccount Supervisor
Jun. 2017 - Apr. 2018Ciudad de México, MéxicoBRANDS: LIPTON & PEPSICO NEW BUSINESS
While at Lipton, I played a pivotal role in a 360º campaign for the launch of a new product, contributing to the strategic development and creative execution aimed at achieving brand objectives. At Pepsico, I actively participated in various pitches, including Marías, Clásicas Gamesa, Cheetos, and Sabritas. Some won pitches include projects such as the Sabritas promotions for the Mexican National Team and UEFA Champions League, as well as devising the digital strategy for Marías cookies.
TERAN\TBWAAccount Executive
Aug. 2015 - Jun. 2017Ciudad de México, MéxicoBRANDS: GNP, VIPS, HENKEL, UN KILO DE AYUDA & GRUPO BAL I was the point of contact between the client and the internal team, responsible for filtering, mediating, and negotiating both briefs and delivery times while coordinating all relevant departments to fulfill client requests. I was part of the 'Agentes' campaign for GNP, which won a Gold Effie Award.
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