Mario Miranda

President & CEO @CASACRISTA / Hotel Boutique Casa San Marcos

🔥 Startup Founder💸 MarketingActorBusiness Owner💼 C-level Executive👍 Sales & BizDev🧨 Consulting🎥 Entertainment✨ Business OwnerBrand Marketing ManagerCommunications ManagerPR ManagerLife CoachingAccount ManagerSales ManagerExecutive Coach🎓 StudentPartnerMBAMarketing DirectorCEOCMOAdvisorFounderProduct Consultant

Senior executive with expertise in team and business transformation, strategic leadership, and high-impact management. Proven success in scaling operations, optimizing performance, and driving growth in the consumer products, pharmaceutical, and hospitality industries. Skilled in executive communications, public affairs and market expansion. Recognized for building high-performing teams and achieving significant business results.

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Network Power<100 people

Roles

💸100%

Marketing

✨66%

Business Owner

👍66%

Sales & BizDev

Geos

🇮🇳33%

India

Work Background

Gerente por HorasFOUNDER AND MENTOR

Jan. 2023 - May. 2024EcuadorIf you have problems and not apparent solution, or you have ideas and do not find the way to put them to practice, or you would simply benefit from talking to someone that is worthy of your trust and is experienced enough. I offer you my 30 years of experience delivering creative and effective solutions to business problems. With my experience as a Manager in international and local companies, as well as my ability as a leader and mentor of people and teams, I can help you find solutions, or give shape to that project that has been in your head for a long time.

Quito Tenis y Golf ClubGeneral Manager

Jan. 2020 - Aug. 2022Quito, EcuadorReporting to the President of The Board of Directors. I had legal representation and full P&L responsibility of a non for profit organization (Club) providing sports and social services to more than three thousand members and their families. Managing assets and infrastructure bigger than seventy eight thousand square meters. Indirect responsibility for a team 455 People strong and directly responsible for a management team of 20 people. • Successfully manage the COVID-19 pandemic scenarios, reducing costs, maintaining a healthy cash flow through innovation in products and services and maintaining the very high quality of service and product that characterizes the club and to which its most trusted members are accustomed. of 3000 members. • Under my leadership, the Club implemented the sales service with home delivery (Delihome) in July 2020. By mid-2022 this service achieves 20% of total food and beverage sales. • In 2021, together with the Board of Directors, successfully reviewed and modified the Statutes and Bylaws of the Club, achieving full acceptance by the members Assembly. • In 2022, with a post-pandemic scenario, I managed to bring member attendance figures and sales in restaurants and sports schools to historical record levels. • Despite cash flow restrictions, I was able to finance and carry out an investment and infrastructure plan that included 3 paddle tennis courts, the reconstruction of the equestrian arena with international standards, in addition to renovating several restaurant and kitchen spaces. • In the difficult context that has been experienced in the years 2020, 2021 and 2022, I started an internal restructuring initiative based on documenting the internal empirical processes that have made the QTGC successful during its more than 80 years of life. This process aims to turn said success into documented, measurable and replicable processes and policies that ensure future success.

Great Culture to Innovate® EcuadorExecutive Director

Aug. 2019 - Jul. 2021EcuadorExecutive Director, in charge of the introduction in Ecuador of Great Culture to Innovate®, a tool for measuring organizational culture and its alignment with requirements and patterns that drive innovation in organizations. I was responsible for defining the business model and complete implementation plan in Ecuador, within the structure of Link Coaching & Consulting. The implementation of the plan was suspended due to the COVID 19 pandemic.

Link Coaching & ConsultingPartner

Jul. 2019 - Jun. 2021Quito, Ecuador

CasaCrista Cia. Ltda. ( Hotel Boutique Casa San Marcos)President and Managing Director

Jan. 2018Ecuador, QuitoManaging Director of a Boutique Hotel in Quito’s old town

Prosirios S.A.General Manager

Sep. 2015 - Dec. 2018Quito - EcuadorI am responsible for the creation, planning, implementing and managing a new pharmaceutical company within a conglomerate in Ecuador. Responsibilities: • Defining a successful business model. • Creating an adequate organizational structure, hiring people and inspiring a high-performing team. • Manage internal and external relations for the company. • Define and manage budgets (sales, expenses , investments) and full responsibility for the projection and performance of the balance sheet and P&L of the company.

NestléCountry Business Manager - Nestlé Infant Nutrition Ecuador

May. 2010 - Dec. 2014Quito - EcuadorExecutive Director for the Infant Nutrition Business in Nestlé Ecuador. Mancom member at Nestlé Ecuador, responsible for achieving long and short term business objectives, with full P&L responsibility. Reporting to Nestlé Nutrition´s Regional Business Head for Latam South. Managing a team of 40 people with a turnover of approximately 40 million USD • I was part of a high level lobbing team that was able to change the requirements for the labeling of processed baby foods based on current nutritional information and specific nutritional requirement of infants. • I was part of a initiative that managed to eliminate baby foods from the list of products with special import requirements (restrictions). • I structured and guided a high performing team that was able to stop the decline of business by 2011 and achieved growth of market share by 2014. By means of: knowledge of the market, planning and implementation of strategies for the short and long terms. • I launched a new infant formula in a low price format aimed at low-income population. Sales exceeded 120 metric tones in the first full year of sales, representing more than 10% of the total sales of the category.

Nestlé Ecuador S.A.Communications and Corporate Affairs Director

Jan. 2009 - May. 2010Quito - EcuadorI was responsible for the areas of: communication and media, consumes services; market research; digital marketing and CRM, corporate social responsibility, public relations and Corporate Affairs. Reporting to Market Head of Nestlé Ecuador. I was member of the Management Committee of Nestlé Ecuador. Responsible for a team of 25 people including 9 direct reports at senior level. • As part of the corporate social responsibility strategy, I guided a team that created and executed a nutrition education plan for underprivileged children in populations with high levels of chronic malnutrition. We helped more than twenty thousand children per year in several provinces of the country. • I successfully renegotiated media rates in 2009 keeping CPR (cost per rating point) as a mechanism for calculation of rates for television, despite a very challenging political environment.

Nestlé ColombiaRegional Communications and Corporate Affairs Director

Jan. 2007 - Dec. 2008Bogota - ColombiaI was responsible for the areas of: communication and media, consumes services; market research; digital marketing and CRM, corporate social responsibility, public relations and Corporate Affairs. Reporting to Market Head of Nestlé Bolivarian Region (Ecuador, Colombia, Venezuela). Member of the Management Committee of Nestlé Colombia and of the Management Committee of Nestlé Bolivarian Region. Responsible for a team of 60 people including 10 direct reports at Senior level. • I restructured the Communications and Corporate Affairs team at Nestle Colombia, defining strategic objectives and establishing performance indicators. The change was successful and some people whom I hired are in relevant positions in Colombia and other countries, even in Nestlé`s head office. • I managed and reduced the impact on corporate reputation of several important issues such as: attacks against the company by armed groups and guerrillas and false accusations of having links with paramilitary groups.

NestléCorporate Affairs Issues Manager

Dec. 2002 - Dec. 2006Vevey - SwitzerlandI was responsible for the management of issues relevant for corporate reputation, originated in South – America. Reporting to Senior VP of Public Affairs. • I executed successfully a lobbing strategy with Latin America countries on issues related to nutrition and food in the World Health Organization. Achieving the acceptance of the majority of the positions of the food industry. • I managed the Purina-Venezuela reputation crisis, when in 2005 several pet animals died for pet food contamination. We maintain an open, honest, and transparent attitude, recognizing the error, helping those affected and improving control in the supply chain to ensure quality. • I worked directly with the office of the CEO of Nestlé in issues related to labor and trade union affairs in Colombia.

Nestle Ecuador S.A.Marketing Manager Infant Nutrition

Jul. 2000 - Nov. 2002Quito - EcuadorI was responsible for the marketing strategy of infant food products at Nestlé Ecuador. Reporting to the Marketing VP of Nestlé Ecuador. Leading a team of 10 people. • I led a lobbing strategy with officials of the Ecuadorian Ministry of Health communicating the position of the global food industry on several topics contained in the agendas of the meetings of the World Health Organization. The strategy was very successful and Ecuador supported the position of the industry at the meetings. • I strengthened Nestlé`s leadership in the infant nutrition business, growing 50% in two years. Creating and executing a very focused and strategic plan achieved this.

laboratorios lifeSenior Product Manager, for AstraZeneca

Jan. 1997 - Dec. 2000Quito - EcuadorI was in charged of the commercial strategy for the AstraZeneca Line. At the time licensed to Laboratorios LIFE in Ecuador. Reporting to the Commercial VP. Responsible for a team of 6 people • I helped establish the AstraZeneca Brand in Ecuador after the M&A operation between Astra and Zeneca pharmaceuticals. I double the size of the business one year after merging

Schering-PloughSenior Product Manager (pharma and otc lines)

Jan. 1995 - Dec. 1997Quito - EcuadorI was Responsible for the marketing strategies for o division of pharmaceutical and OTC products in Ecuador. Reporting to a Division Manager and responsible for the result of a team of 12 medical detailing professionals.