Marcus Potter - Advisor, Board Director, Partner, Guide, CEO, Chairman, Strategic Brand Solutions, Ulysees Holdings, Clean Air Associates

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Network Power<100 people

Roles

🔥51%

Startup Founder

✨41%

Business Owner

💸31%

Marketing

Geos

🇮🇳21%

India

🇺🇸19%

United States

🇦🇪14%

United Arab Emirates

Work Background

Shatranj Capital PartnersAdvisory Board Member

Mar. 2023United Arab Emirates · Remote

Ulysses Investments / Ulysses HoldingChairman

Mar. 2022United Arab EmiratesOur company is on a mission to make profitable acquisitions in the healthcare industry creating an ecosystem whilst growing the project geometrically. The premise is simple: to consolidate SME's in the UAE and GGC area starting with clinics, polyclinics, and other small practices. We intend to make a series of acquisitions that will lead us in creating a USD$100m enterprise within 3 years.

The Rockets Investments / Oasis Park / ConsultingAdvisor to the Chairman

Jan. 2022Remote

Clean Air Associates / Strategic Brand SolutionsManaging Partner

Mar. 2020United Arab Emirates · On-siteRegional representatives of Clean Air Group USA

Emirates DrawCommercial Partner

Sep. 2019 - Dec. 2021United Arab Emirates · On-siteFounding Partner of the second Digital Lottery based in UAE.

EWINGS LLCDirector of Business Development

Dec. 2018 - Aug. 2019United Arab Emirates · On-siteMahzooz is the first weekly lottery system in the UAE that offers millions of dirhams in prizes. You can participate by buying tickets online and choosing five numbers for each line. The draw takes place every Saturday at 9 p.m.

Confidential Advisor to the Chairman

Sep. 2018Dubai, United Arab EmiratesInvestments / Aquisitions, Strategy, Commercial, Logistics etc.

Dar Al AbbarDeputy Group CEO

May. 2016 - Mar. 2019Jeddah & DubaiHolding company for the Abbar Group of companies, with business interests in 3PL Logistics, Construction, Investment, Real Estate, Restaurants, Multi Media agencies, FMCG distribution and Retail.

Abbar & Sons Cold Stores, 3PL Logistics Chief Executive Officer

Apr. 2016 - Mar. 2019Jeddah Governorate, Saudi Arabia

Abbar Investments IncGroup Chief Strategy Officer

Feb. 2015 - Mar. 2019UAE / SAUDIUAE based holding company handling group investments outside of Saudi Arabia. With Logistics and real estate interests in UAE.

Al Jeri Holdings Group CEO (interim)

Jan. 2014 - Jan. 2015RiyadhA privately owned group with companies operating in logistics, construction, FMCG, fibre optics, car leasing, real estate and investment. Marcus is currently responsible for structuring the group and its individual companies. He is also leading the introduction of policies and procedures, rebranding the companies, hiring leaders and identifying strategic business partners. Key Highlights ◆ Successfully analysed the business and formulated winning strategies to achieve company goals. ◆ Instrumental in the development of formal group and company structures and reporting mechanisms.

Harvest Capital Partnership Global Food & Agriculture Markets Advisor

Oct. 2012 - Jul. 2014United Arab EmiratesHCP is seeking to raise NZ$200 (US$170) million which will be allocated specifically to the food and agricultural sector which help contribute to the NZ Inc story. Marcus worked as an advisor for HCP consulting with the fund’s lead advisor, Grant Thornton. He also oversaw and designed solutions to support the company’s corporate finance, M&A, transactional services, tax structuring and deal flow during the process. Key Highlights ◆ Worked alongside HCP's executive team of James Treadwell and Owen Mansill along with lead advisors Jason Rogers, Colin De Freyne and Grant Thornton.

STRATEGIC BRAND SOLUTIONS LIMITEDInvestor / Founder

Feb. 2012United Arab Emirates · RemoteRegional Representatives for Atmos Air in the Middle East and working with Clients Globally. Our solution Atmos Air is the absolute best available technology for pathogen elimination – in the occupied space.. It kills 99.99% of contaminants – not just in the air – but on surfaces too. These two are critical to halt the spread of viruses, bacteria, fungus and parasites Our Ionization methodology kills these and generates Oxygen – fresher air – without producing Ozone and other by products harmful to human health. An entrepreneurial venture offering clients strategic guidance in many areas such as route to market evaluation, implementation, distributorship assessment and guidance, security software solutions, Investment guidance, introductions and M&A JV identification and process guidance. Marcus is involved in this entrepreneurial venture and is currently driving new business development and is also developing strategies for market entry and M&A target assessment and selection. He is responsible for the successful execution of projects within diverse industries and having different requirements. Key Highlights ◆ Providing consultancy for a major international dairy company wanting to expand in Africa, to a fashion brand entering the regional markets, to low bandwidth live video security software for government and commercial application across Nigeria, the UAE and Oman. ◆ Investment and strategic guidance of food security projects.

Pan Euro Foods MENAManaging Partner

Apr. 2011 - Feb. 2012United Arab EmiratesImporters and distributors of the finest Irish and European foodstuffs into the MENA region. Marcus was responsible for overseeing all business finance operations, legal matters and contract negotiations. He successfully led the partnership and also secured agency representation.

Abdullah Abbar & Sons Cold StoresCEO

Apr. 2010 - Apr. 2011Saudi Arabia & GCCOperates a sales and distribution network for international brands and owns a supermarket chain in Saudi Arabia. Marcus negotiated with prospective business partners, delivered daily briefings to the Chairman and recruited key additions to the management team. He also liaised with staff members and analysed the movement of goods. Key Highlights ◆ Transformed a micro-managed family trading company into an enterprise with a clear vision, strategy and business plan. ◆ Decreased losses from $180M+ to under $50M in 8 months and forecasted profitability within 18 months.

FrieslandCampinaRegional Chief Executive Officer

Apr. 2007 - Apr. 2010Middle East · On-siteA Dutch dairy cooperative; now the largest in the world. Marcus was responsible for streamlining the process and adding key professionals to the company’s management team. He also restructured the brand and product strategy and rationalized product portfolio and brands to make them more relevant to the market. Key Highlights ◆ Created the strategy and roadmaps for the Middle East, redeveloping the management team, brand and product strategy, and turning a $7m loss to a $31.8m net profit in under 3 years. ◆ Managed a distributor model wherein distributors partnered with the company in brand development across different markets.

European Soaps And Detergents PLCCEO

Jan. 2006 - Dec. 2007Lagos Nigeria · On-siteManufacturer and distributor of European soaps and detergents. Marcus established the organizational framework and production procedures and also managed a major construction project of a manufacturing facility. He also achieved all project objectives relating to the construction of a fully-functional production plant. Key Highlights ◆ Grew the company from the start-up phase into a key industry player in the West Africa market. ◆ Secured key contracts with Reckitt Benkiser and a leading local company.

Ajami TradingCEO

Jan. 2005 - Dec. 2006NigeriaDistribution company of fast-moving consumer goods. Marcus was responsible for the development and executions of strategic plans while also establishing processes and procedures in alignment with corporate objectives. Key Highlights ◆ Spearheaded a LAN implementation for a new factory and distribution centre.

Coca-Cola HBCMarketing Director

Jan. 2003 - Dec. 2005NigeriaBottler and marketer of beverages including Coca Cola, Diet Coke, Fanta, Sprite, Schweppes in the North. Marcus transformed the marketing department and its functions as well as DME expenditure and control mechanisms. He also directed product re-launches and rollouts and led key business reorganisation projects. Key Highlights ◆ Instituted a Joint CMP agreement with Coca Cola Nigeria. ◆ Successfully re-launched Diet Coke and rolled out the 5Alive juice product line.

PromasidorCommercial Director

Jan. 1998 - Dec. 2003NigeriaAfrica’s leading milk powder marketer. Marcus oversaw the development of company brands and also increased productivity by managing human capital levels. He also led the sales and marketing operations which included development and implementation of strategies and budget control. Key Highlights ◆ Doubled the company’s turnover in tonnage as well as its profitability within 4 years. ◆ Grew turnover from $60M in 1998 to $100M in 2002 and $128M in 2003.