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Work Background
EF Education FirstCountry Program Manager
Oct. 2023Hong Kong SAR• Managing the department like a small business and are involved in all facets of its success including strategy development, sales and marketing, goal setting, staff management, budgeting, marketing materials production, etc.
• Provide academic guidance for parents, students and teachers Sales
• Drive sales of three education programs: Adult language travel program, University Preparation Program and Academic Year Language Program
• Sales management including target setting, daily pipeline follow-up
• Conduct sales of education programs through tele-sales and face-to-face interactions with potential customers
• Motivate and provide guidance to the sales team to consistently meet sales goals
• Recruit, train, sales coaching, performance management
• Develop, execute, and meet short and long-term sales goals
• Understand and beat previous year's sales targets Marketing
• Execution of off and online campaigns and large events e.g., student fairs and competitions
• Curation of ads, digital content, translation of all collaterals, website updates, and eDM write ups
• Public speaking and Information Seminars speaking appearances at schools, fairs, expos, etc.
• Business development with companies, schools, and universities
• Overlooking of the creation and production of marketing material Strategy
• Analysis of sales situation, the current market, and competitors
• Develop and own whole budget, incl., pricing and discount policy, marketing and sales strategy, distribution and activity plans
• Execute & evaluate sales and marketing strategies
• Hire, develop and retain future leaders Operations
• Drive customer relationship management and retention program
• Organize pre- and post-sales customer service to parents and students, including administrative tasks (e.g., visa, pre-departure logistics)
• Crisis management and complaint handling
• Cooperation with our production units across the world
The Madison Group AsiaMarketing
Dec. 2016 - Aug. 2022Hong KongThe Madison Group is an ultra-luxury retail and distribution company with eight brands from all over the world that have established headquarter in Hong Kong with offices in China and Singapore. Lead the Marketing Department in a coordinated effort to hit revenue targets. Strategies include both online, offline, and above and below the belt activities. • Formulate marketing strategy and develop marketing plans that support business objectives
• Develop and drive high touch marketing programs that generate quality pipelines, move prospects through the sales cycle, and build customer loyalty
• Lead demand generation marketing strategies and programs to improve customer acquisition and conversion leveraging internal and external resources to align with best practices
• Manage all components of integrated campaign development, internal alignment, implementation, measurement, and evaluation
• Identify opportunities to grow and nourish a strategic partnership network to implement ad-hoc activities
• Retain and build a consistent career path for the marketing team subordinates, while smoothly liaising with supporting functions Key Accomplishments:
Develop multiple campaigns for Hong Kong’s local market which have been adapted and used by the brand HQ in the US and Germany
Beautique InternationalGeneral Manager
May. 2015 - Jun. 2016Hong KongBeautique International is a leading service and retail business based in HK. The company was established in 2007 in Central HK and has today grown into one of the most prominent salon chains on the island. The business has also expanded into a brick & mortar and e-commerce luxury lingerie business. • Lead the whole company in a coordinated effort to hit revenue targets, location expansion, and brand awareness
• Enhance operational success through effective recruitment, staffing, and training from front-facing to back-office staff
• Managing human resources, including overall staff requirements, hiring/termination, training programs & staff welfare
• Managed a multicultural team of 30-50 staff
• Creating and implementing business strategies and initiatives for Nude Beautique, Avec Amour, and Harmony HR
• Handle full set of P&L, quarterly/annual business reviews, payroll, and other budget-related tasks
Hu-nu Activewear LtdVice President of Sales and Marketing
Mar. 2014 - Mar. 2015Hu-nu offers cutting-edge athletic wear that is designed, developed, and produced in Hong Kong but sold internationally in US, Australia, New Zealand Singapore, Thailand, Vietnam, Taiwan, Korea, Malaysia, and Indonesia. The result of in-depth research and design is a premium fabric that is a dream to wear in terms of comfort, breathability, and moisture management. Lead the Marketing Department in creating brand awareness, reaching sales targets, and expanding retail regions. Strategies include both online, offline, and above and below the belt activities. • Formulate marketing strategy and develop marketing plans that support business objectives
• Develop and drive high touch marketing programs that generate quality pipelines, move prospects through the sales cycle, and build customer loyalty
• Expand retail locations internationally in both physical and online shops
• Lead demand generation marketing strategies and programs to improve customer acquisition and conversion leveraging internal and external resources to align with best practices
• Manage all components of integrated campaign development, internal alignment, implementation, measurement, and evaluation Key Accomplishments:
• Complete redesign of an eCommerce site and implement a stock control system for both offline and online
• Complete revamp of the brand corporate identity and visual look and feel
• Driving the brand internationally so the US and Asia Pacific
Trinity BridalRetail & Marketing Manager
Dec. 2013 - Mar. 2014Hong KongStrategize and execute marketing and sales initiatives to drive day-to-day sales with CRM management. Periodically plan events which include trunk shows, in-store events, and larger events such as wedding fairs and exhibitions. Budgeting of the whole marketing budget which includes day- to-day P and L for the company Directors.
Farr Vintners LtdAsia Sales & Event Representative
Mar. 2010 - Oct. 2013Hong KongHandle and assist in the sales and marketing for over 300 clients/customers through CRM and events like Wine Dinners, Vinexpo, and other collaborative parties. Basic reporting such as after-event reports, individual sales, and marketing budget reports are submitted to the Director on a weekly basis. Basic design, editing of eDM’s, invitations, and partial website updates are also done on a regular basis to the company’s needs.
Argent Production Design Ltd.Marketing & Event Manager
May. 2007 - Mar. 2010Hong KongOverseas the department includes 5 staff on daily operations of client and account management. Based on the client’s needs, ideations of public relations and marketing strategy are presented along with budget management on campaigns that fit their needs. Tasks include press release write-ups, media contact with relationship building, liaising with contractors and productions teams on event fit- outs
Argent Production Design Ltd.PR & Event Executive
Jan. 2006 - May. 2007Hong KongManage the daily operations of client and account management. Based on the client’s needs, ideations of public relations and marketing strategy are presented along with budget management on campaigns that fit their needs. Tasks include press release write-ups, media contact with relationship building, liaising with contractors and productions teams on event fit-outs
Landmark Mandarin OrientalGuest Reception Agent
Jul. 2005 - Jan. 2006Hong Kong SAR
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