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Work Background
Caterpillar Financial ServicesTerritory Sales Manager
Jan. 2022Bucharest, Bucharest, RomaniaDrive sales growth and market expansion for construction equipment financing across Romania, Latvia, Lithuania, and Estonia. Devise strategic sales plans to surpass revenue goals and enhance market presence. Forge and sustain relationships with dealers, distributors, and customers to ensure robust pipeline of business opportunities. Tailor financing solutions to meet diverse customer needs by leveraging comprehensive understanding of industry-specific requirements. Spearhead collaboration with internal teams and dealerships to guarantee seamless product and service delivery.
Facilitated introduction of loan services financing in Romania and Estonia for pioneering financial products in new markets.
Executed strategic change in insurance brokerage to optimise risk management and cost efficiency in Romania.
Enabled dealer rental fleet financing for non-Caterpillar equipment in Lithuania, broadening financial service offerings.
Launched short track financing in Romanian market by securing financing of $350K without financial analysis.
Caterpillar Financial ServicesBranch Manager
Jan. 2010Bucharest, RomaniaLead and inspire Romanian team to attain sales targets, whilst providing exceptional customer service. Manage and supervise daily branch operations. Implement and ensure compliance with internal and local policies, procedures, and regulatory guidelines to minimize operational and financial risks. Provide effective controls and oversight to support efforts. Conduct routine performance evaluations for branch staff to offer constructive feedback and recognition based on contributions and achievements.
Delivered continuous training, coaching, and professional development opportunities to branch staff, aiming to enhance skills, knowledge, and overall performance.
Acted as local representative for branch within community by actively participating in networking events, sponsorships, and community outreach initiatives to amplify branch's brand visibility and reputation within local area.
Caterpillar Financial ServicesArea Sales & Operations Manager
Jan. 2020 - Dec. 2021Bucharest, RomaniaLed strategic planning and market analysis to identify customer needs and competitive opportunities to enhance product offerings. Managed product roadmap to ensure timely enhancements and feature rollouts in line with customer feedback and dealer insights. Co-ordinated with sales, marketing, credit, and operations teams to align product development with broader business goals. Directed go-to-market strategies by overseeing creation of marketing materials and sales training to certify successful product launches and market penetration.
Orchestrated development and introduction of financing solutions for repairs and rebuilds of Caterpillar equipment across 12-country territory in Eastern Europe.
Introduced innovative financing options to expand company's market footprint and meeting diverse client requirements.
Conducted comprehensive market research, resulting in actionable insights that informed product strategy and development.
Spearheaded cross-functional initiatives to foster collaboration and driving commercialization efforts.
Caterpillar Financial ServicesTerritory Sales Manager
Jan. 2017 - Dec. 2019Bucharest, RomaniaSteered strategic sales initiatives to exceed revenue goals and amplify Caterpillar's presence within Romanian market. Synchronised efforts with dealerships and internal teams to guarantee seamless product and service delivery. Conducted market research to remain abreast of industry shifts, competitor strategies, and evolving customer preferences. Offered expert product demonstrations and technical guidance by demonstrating Caterpillar's value proposition to clients.
Implemented "Customer Loyalty Program" by successfully piloting in Romania and scaling across Eastern European region.
Customised financial solutions for clients by leveraging Caterpillar's extensive portfolio of construction equipment and power systems financing.
Caterpillar Financial ServicesSales Support Manager
Jan. 2010 - Dec. 2016Bucharest, RomaniaComposed inclusive sales support strategies to augment product penetration in heavy equipment financing market. Managed complex projects, including implementation of ERP system to streamline operations and improve customer service. Developed and maintained strong relationships with key partners by fostering collaboration and driving business growth. Leveraged creative problem-solving skills to address sales challenges and optimise loan portfolio. Led collections, repossession, and remarketing efforts during periods of financial recovery.
Supported signing of pivotal co-operation agreement with BRD Societe Generale by introducing new loan product that now constitutes 70% of company's loan portfolio.
Played critical role in successful execution of Charisma ERP system, enhancing organisational efficiency and data management.
Championed introduction of novel customer and dealer experience concept, significantly improving stakeholder engagement and satisfaction.
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