Mackenzie Maxwell - Content Strategist, Eli Lilly

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Work Background

Eli Lilly and CompanyContent Strategist

Nov. 2023Contracted through New Era Technology, I created content strategy for LillyDirect.

Teladoc HealthSenior Content Strategist, Mental Health

May. 2021 - Nov. 2023RemotePlan, write, create, and oversee production of in-app, interactive mental health content Develop and execute content strategy to amplify business objectives Use member data to improve and enhance existing content Ensure content accessibility (WCAG, etc.) Manage projects from ideation through publishing Lead media production, including animated videos, audio content, and live video Train and assist new team members Manage SMEs and freelancers Use Agile methodologies to work with cross-functional partners and map to OKRs

LifeStance HealthSenior Copywriter and Content Manager

Apr. 2020 - May. 2021-Oversee content strategy and management -Map content strategy to broader marketing goals -Write all content, including blogs, landing pages, press releases, ads, newsletters, and POS content -Work with cross-functional team of social media manager, designer, and SMEs to coordinate content production -Integrate SEO strategy and broader marketing strategies -Interview clinical experts to understand issues and create clinically backed content

LifeStance HealthFreelance Writer

Jan. 2019 - Apr. 2020Produce blogs, press releases, email newsletters, printed collateral, and other marketing materials as needed

Duncan/DayCopywriter/Social Media Manager

Feb. 2015 - Jun. 2018Plano, TX-Implements social media and website strategy for a variety of clients. Industries include healthcare, staffing, insurance, retail, and banking. -Write content for all marketing materials for several clients. Deliverables include blogs, print collateral, emails, and more. -Write, design, produce, and schedule all social media posts for several clients. -Oversee all written, printed, and marketing materials for a large veterinary conference.

FreelanceBranded Content Writer

Oct. 2013United States-Produce blogs, press releases, email newsletters, printed collateral, and other marketing materials as needed. -Map content strategy to broader business goals. -Industries include healthcare, higher education, legal services, home services, and more. -Clients include Epic Health Services, Clearwater Benefits, Trinity School of Medicine, Walden University, Livestrong, Redventures, Adventis, Legal Beagle, and many more.

LELOi ABCommunications and Marketing Coordinator

Feb. 2013 - Oct. 2013San Jose, CA-Coordinated activities, travel, and materials for the 10-year anniversary event in which the company invited thousands of industry leaders for several days of celebration. -Initiated an influencer marketing campaign. -Wrote blogs, point-of-sale materials, newsletters, press releases, and speeches.

Grinbath, LLCMedia Director

Jun. 2012 - Dec. 2012Grinbath, LLC-Coordinated traditional and social media efforts for a startup technology company. -Created and implemented all marketing strategies for the launch of an augmented reality device. -Helped write and edit video for the founder's TedTalk. Note: This was a six-month contract.

US CongressSocial Media Intern

Jan. 2011 - May. 2011In the office of Congressman Silvestre Reyes, I updated social media sites, drafted press releases, organized live online events, wrote speeches, and took photographs of the Congressman. Refined my professional writing, marketing and social media skills. We became the first non-leadership Congressional office to hold a live video meeting with constituents via Facebook.

Texas Tech UniversityCommunity Advisor

Aug. 2009 - May. 2010I developed a community among the residents on my floor, planned events, attending training, and helped the 24/hour help office with administrative duties.

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