Lisa Hart-Rabang - Director Revenur Operations, Fractional For Hire

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Work Background

SureifyDirector of Sales Operations

Jun. 2022 - Aug. 2023San Jose, California, United StatesWorked cross-functionally with marketing, finance, professional services, customer success and sales to develop GTM and sales operations strategies, set priorities, and designed and implemented operational plans. • Spearheaded data and analytics ownership, delivering strategic and management reporting analysis to drive decision-making. Identified trends and recommended innovative solutions, improving operational efficiency by 30%. • Built best-in-class dashboards and KPIs, enabling sales leaders to make real-time, data-driven decisions. • Improved productivity and admin time via systems, processes, and ops improvement (~30%). • Led cross-functional collaboration with marketing, finance, and sales to develop and execute GTM and sales operations strategies, resulting in improved operational efficiency. • Owned and enhanced the sales tech stack, including Salesforce CRM, to support international teams and drive revenue recognition. • Provided strategic reporting and analysis, identifying trends, and recommending solutions to drive performance. • Employed CRM hygiene improvements, implemented system rules and workflows, and conducted training to ensure widespread adoption by sales, finance, and marketing teams (30% CRM improvement and 100% adoption by sales, marketing, and finance teams).

CognizantAssociate Director of Sales Operations

Feb. 2019 - Mar. 2022Teaneck, New Jersey, United StatesEstablished sales/rev ops and enablement processes to support the incubation and monetization of new SaaS concepts and products. Created and implemented a framework of best practices, systems, and dashboards to accelerate revenue recognition, improve pipeline management, and provide insights to the executive team. • Recognized for the ability to reconcile multiple competing priorities to achieve all business goals. • Orchestrated and executed the onboarding of Cognizant Accelerator sales teams. • Delivered an 80% improvement in pipeline management. • Built best-in-class interactive dashboards and KPIs for real-time, data-driven decision-making, training engineers and analysts in Tableau enabling implementation in other departments.

Equifax Workforce SolutionsManager, Sales Operations and Analytics

Jan. 2011 - Oct. 2017Atlanta, Georgia, United States★ Promoted following the acquisition of eThority by Equifax and scaling of the organization from 24 employees to 276 across multiple territories over six months. ★ Supervised four direct reports and 80 indirect reports, overseeing sales operations that included pipeline management, reporting, analysis, contract negotiation and execution, RFP responses, collateral creation and cataloging, territory refinement, compensation design, and staff management. ★ Over six months, transitioned the CRM platform to Salesforce, improving data hygiene by 80%. Developed CRM data to guide the development of dashboards and special reports. ★ Reduced the sales cycle by three weeks by eliminating duplication in the sales process. • Leveraged data analysis, lean process improvements, and sales reporting improvement to drive positive organizational change. • Developed and optimized CRM data to create specialized reporting and interactive dashboards utilizing Excel, Tableau, Salesforce, Gainsight, Workfront, Access, SQL and other tools to identify opportunities, insights, best practices, and data for driving business solutions. • Hired, trained and provided engaged leadership to 3 direct reports including Contract Manager, Office Manager, and Executive Assistant. • Managed pipeline containing data from sales leads through the signing of sales contracts, in partnership with marketing brought in new data, merged data, and cleaned data, and in partnership with sales increased data entry accuracy resulting in the removing of approximately 20% of existing data due to being erroneous improving sales efficiency and quality. • Partnered with the Data Architect to configure eThority to measure the time opportunities spent in each stage of the funnel, identified sales not following established CRM procedures, and implemented training and accountability resulting in a 20% reduction of time spent in each stage, improving time to close deals and revenue recognition.

eThority (purchased by Equifax in October 2011)Accounting Manager/Controller

Aug. 2009 - Dec. 2011Charleston, South CarolinaExecuted a broad and deep array of accounting activities spanning month-end, general ledger, asset management, AP/AR, payroll, reporting, taxation, revenue recognition, data governance, and financial and data analysis. As the Acting Director of Human Resources, successfully maintained record-low employee turnover while overseeing hiring and onboarding for an organization undergoing sustained growth. • Led accounting activities including month-end, general ledger, asset management, AP/AR, payroll, and financial and data analysis. • Contributed to successful acquisition by facilitating due diligence providing all documentation, audits, and reporting. Noted Accomplishments: • Assumed HR organization incorporating hiring management into daily operations maintaining a record-low turnover. • Partnered with IRS representatives during audit achieving a positive outcome and owing no additional taxes or fees.