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Work Background
Leilani RoseAssociate Creative Director / Content Strategist
Jul. 2023
FCBCURE | An IPG Health CompanyGroup Copy Supervisor
Nov. 2022Clients: Merck, Novo Nordisk, Bristol Meyers Squibb, AstraZeneca, Cytokinetics.
FCBCURE | An IPG Health CompanyCopy Supervisor
Sep. 2021 - Nov. 2022
VIVO AgencyCopy Supervisor
Mar. 2021 - Sep. 2021Clients: 3M, Philips, Gore, Abbott, Ivantis (Alcon), MediGo, Organigenesis.
Publicis GroupeSenior Copywriter, Heartbeat
Sep. 2020 - Mar. 2021New York, New York, United StatesClients: Pfizer, Applied Therapeutics.
Publicis GroupeSenior Copywriter, Razorfish
Jul. 2020 - Sep. 2020New York, New York, United StatesClients: Procter and Gamble, Razorfish.
Publicis GroupeSenior Copywriter & Content Strategist, Publicis Sapient
Jan. 2020 - Jul. 2020New York, New York, United StatesClients: DowDuPont / Corteva Agriscience.
First Street FoundationEditor & Copy Lead
Mar. 2018 - Sep. 2019Brooklyn, New York, United StatesLead copy efforts (UX/UI, long-form, social, and more) for the first-ever launch of publicly available flood data for the United States. Edited peer-reviewed research, owned the copy style guide from ideation to creation, and drove development and growth of thought leadership content to receive coverage by Axios, Bloomberg, The Washington Post, The Wall Street Journal, and Prevention Web, the UN’s platform for disaster risk reduction. • Crafted political campaign copy for notable politicians through parent company Anthro Digital, an advocacy-based advertising agency, leading to election wins • Wrote over 150 biographies for sister organization, the American Flood Coalition, and edited articles, press releases, white papers, reports, and case studies • Collaborated on and edited white papers, case studies, and peer-reviewed research Project partners included: Columbia University, Wharton Risk Center, Fathom, and Rhodium.
Leilani RoseFreelance Communications Consultant
May. 2015 - Mar. 2018Greater New York City AreaPartnered with top websites and companies to provide thought leadership content, web copy, email marketing campaigns, and articles on emerging trends. Guided client through complete rebranding process and developed new website and fundraising content to align with change in brand and message. Work featured by Inc.com, FEI, the Miami Herald, and more. Spearheaded brand, voice, and copy to increase visibility for non-profit organizations and produced thought leadership content that grew audiences and social media presence among prominent c-suite executives. Please visit www.leilanirose.com for more.
Geektime גיקטייםTechnology Correspondent
Apr. 2014 - May. 2015Tel Aviv Area, IsraelDrove content creation for the largest technology blog outside the United States. Worked in a fast-paced newsroom setting, with tight turnaround times. Covered key areas of technology sector, including space-based technology and newly emerging startups worldwide. Provided insights on key business moves in technology, including Netflix’s European launch, series B funding of mobile app Tile, and new technology releases by NASA and SpaceX.
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