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Work Background
Strategic & Government Advisor
International Development IrelandStrategic & Government Advisor
May. 2023Muscat, OmanEstablished in 1989 by the economic development agencies of Ireland, International Development Ireland (IDI) is an Irish-based organization specializing in the provision of expert FDI consultancy and project management implementation services. IDI’s performance over the last 30 years has resulted in the successful completion of more than 270 projects in over 80 countries worldwide - with teams working at the interface of government and private sector, in fields such as investment attraction, export promotion; SME development; zones management; regulation; privatisation; tourism, and research and innovation.
Country Director (Director of Partnerships)
The Business ReportCountry Director (Director of Partnerships)
Mar. 2020 - Apr. 2023Lisbon, PortugalAs Country Director (Director of Partnerships) at The Business Report, led high-performing global teams on FDI-focused projects in Singapore, Iceland, and Bermuda. Oversaw CRM strategy to manage an exclusive portfolio of C-suite stakeholders and target companies, integrating this into the broader knowledge management process. Personally negotiated agreements with senior officials and institutions, including ministers, investment promotion agencies, and leading chambers of commerce such as the Singapore International Chamber of Commerce, Business Iceland, and the American Chamber of Commerce. Conducted in-depth market research and developed strong strategic insights into each country’s positioning for FDI. Led a remote-based sales unit during and after COVID-19, delivering industry leading results. Contributed to key nation branding initiatives by publishing FDI connected reports on Iceland and Bermuda in Foreign Policy, and on Singapore in Newsweek.
High Performance Trainer and Facilitator
Leamy.coHigh Performance Trainer and Facilitator
Sep. 2019 - May. 2023GlobalFounder of a performance advisory and training consultancy established to help leaders and teams excel through practical, sustainable methods. Designed and delivered high-impact workshops, coaching, and executive training programs focused on business psychology, corporate stress reduction, clear communication, and peak performance. Supported clients across corporate, government, and SME sectors in navigating change, improving service culture, and strengthening leadership capability. Clients included: Astellas Pharmaceuticals, Novo Nordisk, UCD Michael Smurfit Business School, Diamond Trust Bank, and many others.
Director for Southern African Projects (Namibia & Botswana)
ASAP WorldwideDirector for Southern African Projects (Namibia & Botswana)
Sep. 2018 - May. 2019
Country Director  (Gibraltar)
ASAP WorldwideCountry Director (Gibraltar)
Apr. 2018 - Jun. 2018
Country Director (Romania)
ASAP WorldwideCountry Director (Romania)
Jan. 2018 - Apr. 2018
Country Director (Bahrain)
ASAP WorldwideCountry Director (Bahrain)
Aug. 2017 - Dec. 2017
Country Director (Mauritius)
ASAP WorldwideCountry Director (Mauritius)
May. 2017 - Aug. 2017
Country Director (The Kingdom of Jordan)
ASAP WorldwideCountry Director (The Kingdom of Jordan)
Jan. 2017 - May. 2017
Country Director (Greece)
ASAP WorldwideCountry Director (Greece)
Aug. 2016 - Jan. 2017
Country Director (Cyprus)
ASAP WorldwideCountry Director (Cyprus)
Apr. 2016 - Jul. 2016Cyprus
Country Director (Malta)
ASAP WorldwideCountry Director (Malta)
Jan. 2016 - Apr. 2016Country Director (Malta)
Country Director (Director of Sales & New Business Development)
ASAP WorldwideCountry Director (Director of Sales & New Business Development)
Oct. 2015 - Mar. 2020Served as Country Director, leading high-profile FDI related nation branding campaigns across Europe, Africa, Asia, and the Middle East. Held full responsibility for project strategy, budget, revenue generation, and execution — consistently exceeding commercial targets while ensuring timely delivery. Negotiated and closed agreements directly with Prime Ministers, government ministries, IPAs, and multinational corporations, working in partnership with global media outlets including Der Spiegel, Fortune, Foreign Policy, and Foreign Affairs. Built lasting relationships across public and private sectors while delivering industry leading commercial performance in complex international environments.
Country Project Director
Country Strategic on behalf of The Council on Foreign RelationsCountry Project Director
Oct. 2014 - Oct. 2015Lilongwe, Malawi, AfricaAs Country Project Director with Country Strategic - led a national branding campaign in Malawi through direct engagement with the President, the Minister of Finance, and the national Investment Promotion Agency. Conducted strategic interviews with the country’s top 30 corporate leaders to shape approaches for attracting increased FDI, tourism, and trade. Oversaw the full lifecycle of the project—from market research and stakeholder targeting to budget management and project delivery—while working to clear performance targets and timelines. Designed and executed an influence-based campaign grounded in competitive positioning to promote Malawi’s investment potential to an international audience.

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