Laura Sarazin - Influencer Marketing Consultant, The Real Deal Agency

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Network Power<100 people

Roles

🗿66%

💸33%

Marketing

✔️33%

Geos

🇫🇷33%

France

🇺🇸33%

United States

Work Background

The Real Deal AgencyInfluencer Marketing & Talent Management | France

Jan. 2023Remote🚀 Looking for support with Influencer Marketing in France? 🇫🇷 I manage campaigns for international brands looking to communicate via content creators on social media. Industry expert with proven results over the years, I manage seven-figure budgets. Here is what I can do for you: 📈 Full management: You need someone to fully take over the Influencer collaborations for France and other French-speaking regions? I manage end to end campaigns according to your goals (KPIs) and budget, from the content creators outreach to the final report analysis. 📈 Support: Adaptable to your needs I can assist with smaller challenges. Whether you only need an influencers list, some content creators outreach, occasional assistance for specific campaigns... 📈 Consultancy: You only want some insights of the French market? I am here to make you discover the French Influencer Marketing world, from the market prices to the good practices. I am here to answer all your questions and give you the best advice to set up and succeed your Influencer Marketing strategy in France. 📩 Laura@therealdealagency.com

Lovehoney GroupGlobal Paid Content Manager I Brandshops

Mar. 2023Paid Content: Influencer Marketing, Sponsoring. Markets: Global Brands: Womanizer I We-Vibe I Arcwave

Lovehoney GroupPaid Content Manager I French & English-speaking Markets

Jun. 2022 - Mar. 2023Consumer Digital Marketing: Influencer Marketing, Sponsoring, Collaborations, Content. Markets: France, UK & USA Brands: Womanizer I We-Vibe I Arcwave I Lovehoney

Lovehoney GroupPublic Relations Manager I French-speaking Markets

Feb. 2021 - Jun. 2022I was in charge of the media relations and the influencer marketing of all Group's brands (Womanizer, We-Vibe, Arcwave, Lovehoney) for the French- speaking markets: France, Belgium, Switzerland and Quebec. I created Global PR campaigns and coordinated their implementation worldwide or I adapted them to my markets (Press Events, Clinical Studies, Product launches, Global surveys...). I also answered interviews (TV & radio). Within two years being in charge of the PR of the Group, the press coverage increased by 500% in my markets (TV, Radio, Online and Print). I managed end to end influencer campaigns in France: influencer outreach, contract, brief and reporting. I also supported other departments with everything related to my markets: SEO, Content, Sales...

Lovehoney GroupPR & Influencer Marketing Consultant I France

Jan. 2020 - Feb. 2021As an external consultant, I was in charge of the media relations and the influencer marketing for the Group's three main brands - Womanizer, We-Vibe and Arcwave - on the French market.

Self-employedConsultant | PR & Influencer Marketing for France

Jun. 2019 - Feb. 2021WorldwideI helped various international companies who wanted to communicate in France thanks to Content, Press Relations and Influencer Marketing. I also translated and localized Content into French (blog posts, landing pages, ...).

MDS COMExternal PR Consultant

Jun. 2019 - Mar. 2020Paris, FranceSupport for the accounts: ZF Friedrichshafen, ZF Aftermarket and Chevron. Full responsability of the Global ZF Aftermarket PR reporting (11 countries).

CheckMyBusOnline Marketing Manager & Country Manager France

Jan. 2019 - Oct. 2019Nürnberg, GermanyI was in charge of the Content strategy of the social media and the blogs of six of the website's domains. I managed a team of freelancers/content managers. I also created Facebook ad campaigns in several languages and supported the creation of Google ads. Responsible for the French website, I was in charge of its constant improvement by optimizing the content (HTML/SEO) via the CMS and by developing new business partnerships with French companies.

MDS COMSenior PR Consultant

Sep. 2016 - Dec. 2018Paris, FranceI developed and implemented PR plans for various international BtoB and BtoC clients working in the automotive sector: press releases, press conferences and press trips, trade shows, interviews... Via the global network - Automotive PR - I coordinated a lot of campaigns internationally. For some clients, I also managed their media planning (space buying), their social media communication and their internal newsletter. My clients (full responsability): The London Taxi Company, ZF, Diesel Technic, Chevron, Salon du Taxi, ...

MDS COMPR Consultant

Sep. 2014 - Aug. 2016Paris, France

Automotive PR Global NetworkSenior PR Consultant

Sep. 2016 - Dec. 2018WorldwideAutomotive PR is the biggest international communications consultancy network specialising in the automotive sector. MDS COM is the agency which has been chosen to represent France in the network. Via the network I coordinated a lot of campaigns internationally.