Lovehoney GroupPublic Relations Manager I French-speaking Markets
Feb. 2021 - Jun. 2022I was in charge of the media relations and the influencer marketing of all Group's brands (Womanizer, We-Vibe, Arcwave, Lovehoney) for the French- speaking markets: France, Belgium, Switzerland and Quebec. I created Global PR campaigns and coordinated their implementation worldwide or I adapted them to my markets (Press Events, Clinical Studies, Product launches, Global surveys...). I also answered interviews (TV & radio). Within two years being in charge of the PR of the Group, the press coverage increased by 500% in my markets (TV, Radio, Online and Print). I managed end to end influencer campaigns in France: influencer outreach, contract, brief and reporting. I also supported other departments with everything related to my markets: SEO, Content, Sales...