LaDàna Young - Principal Consultant, Above Prestige Public Relations, LLC

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Work Background

LaDànaBook Author

Oct. 2023United States · RemoteLaDàna Young (née Drigo) is the Principal Consultant at Above Prestige Public Relations and a member of the Amazon Influencer Program. The paperback and hardcover versions of this book include activities at the end of each chapter, which allow the reader to implement the suggestions while the knowledge gained is fresh in their minds. With the rise of social media platforms, influencer marketing has become a lucrative field. However, it's not just about taking pretty pictures and posting them online. It requires strategy, hard work, and dedication. As a user generated content creator herself, LaDàna encourages those entering the field to focus on their niche and develop their unique voice. She also emphasizes the importance of networking and building relationships with brands and other influencers in the industry. Staying true to self and prioritizing authenticity is just one of the tips she shares in her guidebook. With tip and more in mind, budding UGC creators can set themselves up for success in the exciting world of influencer marketing. Learn more at NanaLaDana.com!

LaDànaUser Generated Content Creator (UGC)

Aug. 2019Laguna Beach, California, United States · HybridCapturing Life's Narratives through Travel and Adventures With over a decade of professional experience as a public relations consultant, I have found my passion is in telling stories through my travels and experiences. While my primary focus is working as an influencer, I love to expand my horizons and create digital content for brands and products that I adore. My true passion lies in being challenged creatively! I would be thrilled to collaborate with you on a project. If you're looking for a specific energy in my portfolio and can't seem to find it, please browse my social media feeds for the full depth of my aesthetic.

Caribbean Cargo DCDirector of Communications & UXD

Aug. 2016Washington D.C. Metro AreaPreserving the company's brand identity in the Mid-Atlantic market during the transition from 1 million to over 2 million in annual revenue. Overseeing all digital marketing activities, including search engine optimization (SEO), social media, email campaigns, and online advertising. Devised and implemented a comprehensive marketing strategy that corresponds with the company's business goals and market conditions. Working closely with the CEO and cross-functional teams, such as sales, operations, and IT, to coordinate marketing initiatives with business strategies. Creating visual concepts and producing high-quality designs for marketing materials like brochures, flyers, posters, and promotional banners. Enhanced sales by more than 20% within a targeted customer segment through the introduction and maintenance of a 24/7 accessible online scheduling form. Supervising and mentoring staff on corporate risk and compliance procedures. Engaging with clients to recognize and evaluate business controls, risks, process gaps, and operational inefficiencies. Coordinating with senior executives to uphold the integrity of the company’s ongoing quality assurance program. Grew Facebook fan page following over 50%: from 700 to 1,200 in 3 months.

Above Prestige Public RelationsBusiness Development Consultant

Mar. 2011Charlotte Metro · RemoteEstablishing vital partnerships across various business sectors to implement growth strategies by providing support to clients through on-site visits for coaching, skill development, and the implementation of user experience and business growth plans. Spearheading transformative initiatives like Customer First campaigns: digital marketing, training, mentoring, and developing team members. Managing business objectives through strategic planning, collaboration with key stakeholders, and ensuring timely completion of tasks. Creating impactful designs for marketing materials like brochures, flyers, posters, and promotional banners. Assessing key performance indicators to measure the success of marketing efforts by facilitating brainstorming sessions to inspire creativity in projects and developing visual prototypes for presentations. Efficiently managing the marketing budget to maximize resources for optimal outcomes. Contributing to executive ghostwriting and crafting content for video interviews, podcasts, articles, press releases, and pitch notes.