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Work Background
The WIT NetworkWashington DC Community Leader
Apr. 2024Frederick, Maryland, United States · RemoteThe WIT Network is a global community that encourages, supports, and inspires women in the field of technology. We have 80 Chapters in 55 countries and over 6,000 members. As the Washington DC Community Lead, I support women in tech through recruitment, planning and hosting virtual and in-person networking events, driving diversity and inclusion, and fostering continuous learning within our local WIT community.
eDynamic LearningLead Curriculum Writer/SME
Oct. 2023United States · RemoteLead writer on courses in the Marketing Communications pathway. SME for Digital Marketing and Principles of Business, Marketing, & Finance. Write unit lessons to meet TX, GA, VA, and other standards.
Draft IBL activities and cumulative project activities.
Review activities and assessments for each Unit.
Carroll Community CollegeAdjunct Faculty
Aug. 2023Westminster, Maryland, United States · On-siteTeaching English Composition and Public Speaking
PipedreamContent Marketing and Business Development Strategist
Mar. 2020 - May. 2021Lancaster, Pennsylvania, United StatesPIPEDREAM is a digitally-focused marketing firm that helps sales-process-driven organizations grow. We specialize in building digital ecosystems that combine websites, CRM systems, marketing automation, digital marketing campaigns, email marketing, and content marketing to drive leads and generate sales. So if you've got a marketing or sales challenge and think our team can help, feel free to reach out or connect! Contact me to discuss how we can help your business.
Susquehanna Style MagazineAccount Executive
Feb. 2020 - Sep. 2021Lancaster, Pennsylvania, United StatesStrategically sell and consult with clients in a variety of lifestyle brand categories. Assist clients with developing a digital and print strategy with the Susquehanna Style brand including messaging and creative direction when needed. Maintain client relationships. Assist with writing and editing sponsored content for clients.
Hagerstown Community CollegeAdjunct Faculty
Aug. 2019 - Jan. 2020Hagerstown, MDAdjunct English Faculty. Fall 2019: English Composition I and II, ENG101, ENG102, ENG095
HACC, Central Pennsylvania's Community CollegeAdjunct Faculty
Jan. 2019 - Jan. 2020Gettysburg, PAAdjunct English faculty at HACC Gettysburg campus. Classes taught: English Composition I.
No Fear MediaEducational Content Strategist | Writer & Editor | Course Creator & Curriculum Developer
Jan. 2018United States · RemoteLearning is a journey. Not an event. I write educational content for thought leaders and knowledge professionals. Throughout my career, I’ve worked with brands — both big and small in a variety of industries, as well as solopreneurs, small business owners, non-profit organizations, and educational institutions to create educational content from training materials to blog posts, white papers, articles and guides. WAYS TO WORK WITH ME: COACHING CLIENTS - You have an idea for a course or a series of guides you want to turn into an e-book, but you don't know where to begin. I help Subject Matter Experts (SMEs) transform their deep content knowledge into engaging and effective educational experiences. I bring a human-centered approach to course design, focusing on creating materials that resonate with the learner's journey, not just the end goal. AGENCIES - I've worked with dozens of brands across the advertising, marketing, and publishing industries to develop engaging content for social media, blogs, websites, and more. I specialize in creating engaging content that keep readers coming back for more. CREATORS - You have the content. Let's turn it into a course or an e-book! I work with artists, authors, coaches, and creators and thought leaders. Let me help you turn your passion into profit!
Thaddeus Stevens College of TechnologyAdjunct Faculty
Dec. 2017 - Dec. 2018Lancaster, PennsylvaniaAdjunct Instructor - Technical Report Writing, English Composition
Albright CollegeAdjunct Faculty | SME | Certified Course Developer
Apr. 2017 - Apr. 2023Reading, Pennsylvania AreaAdjunct Instructor, Course Developer/ SME in the School of Professional Studies (SPS) Digital Marketing & Sales (DMS) Certificate Program. Courses taught include: Writing for the Mass Media (Journalism) Multimedia Writing (Digital Platforms)
Advertising and PR Research Introduction to Marketing Marketing Analytics Integrated Content Strategies (Subject Matter Expert/Course Developer)
Principles of Selling
Alpha Dog Advertising LLCStrategic Account Director
Nov. 2016 - Jan. 2018Lancaster, Pennsylvania AreaAs Strategic Account Director I was responsible for helping to lead the agency's account executives and serving as the primary contact between the agency and our clients. I was also responsible for new business development, managing creative briefs, schedules, and leading strategic meetings with the agency team and clients. I focused on gaining a deeper understanding of a client's business model in order to determine immediate and long-term needs, understand their intended audience(s), and provide them with the marketing expertise and strategic solutions to not only meet, but exceed their objectives.
Linden HallDirector of Communications and Community Relations
Apr. 2015 - Jan. 2017Lititz, PAAs Director of Communications I was responsible for developing, executing, and supervising an integrated communications strategy for an all-girls private, independent school w/ a significant International & Boarding population; working with Admissions and Advancement to develop materials, email and digital marketing campaigns targeted towards prospective students/families & consultants; direct mail, social media and email marketing campaigns to potential donors; writing, editing, and supervising production of various publications; strategic planning including writing and managing social media and website content, email marketing strategy, developing a comprehensive marketing strategy to include print, SEO/SEM, digital marketing, television, and radio; establishing and maintaining relationships w/ local media account representatives; negotiating media buys on a local and regional level for print, broadcast media, radio, and digital channels; establishing relationships w/ local print and television media, pitching stories on a regular basis; providing communications expertise and leadership on PR & Marketing efforts including crisis communications, preparing speeches/presentations, media relations, and copywriting; supervising design of internal/external publications; managing collateral to ensure that marketing materials are updated and replenished on a regular basis; and serving as creative director on all marketing and advertising. As Director of Community Relations I served as the point of contact for the community; representing Linden Hall at meetings and events for the Chamber of Commerce ; attending networking events on behalf of Linden Hall; identifying opportunities for community partnerships, forming personal connections and building relationships with area businesses, non-profit organizations, and other entities; organizing promotional events; and raising public awareness of Linden Hall and the work of our faculty, staff, and students.
Lancaster County Career and Technology CenterAdjunct Faculty/Adult Ed. Instructor
Aug. 2013 - Nov. 2018Lancaster, Pennsylvania AreaAs an adjunct instructor at LCCTC, I teach Public Speaking on the secondary side to high school seniors across several campuses and programs, as well as English Composition and Critical Thinking to students enrolled in the Specialized Associate Degree program on the post-secondary side. I have been involved with LCCTC since 2011 and have taught in the degree program as an adjunct since 2013. o Prepare lessons and develop assignments for Associates Degree students that are both challenging and related to their career area (Vet Assistant, Medical Assistant, Automotive Technology) using principles of backward instructional design.
o Develop online courses in English Composition and Critical Thinking using Blackboard Collaborate platform.
Lancaster County Career and Technology CenterBusiness and Community Relations Manager
Aug. 2013 - Apr. 2015Willow Street, PA• Develop and execute the institution's comprehensive marketing plan.
• Ensure the quality and appropriateness of internal and external communications documents and activities including the writing, layout, and editing of a quarterly newsletter.
• Write and manage social media and website content, develop and manage email marketing strategy over several divisions as well as develop the marketing strategy for each division which includes print, SEO/SEM, digital marketing, broadcast, radio, and outdoor advertising.
• Negotiate media buys on a local and regional level for print, broadcast media, radio, and digital marketing mediums. • Establish and maintain relationships with local reporters, magazine editors, and writers for print and television media. Pitch stories on a regular basis to reporters and serve as a resource for reporters in accessing industry experts in the fields of career and technical education.
• Plan and manage events for system-wide Open Houses and Career Fairs, Industry Trade Shows, etc. • Develop and produce content for school website
• Function as an integral part of several teams; chair of Open House Ad-hoc Committee and several marketing committees; work with administration and executive administration to promote campus activities and events. • Manage social media channels through Hootsuite platform and develop, execute and oversee a social media strategy for the institution.
• Provide communications expertise and leadership on all public relations and marketing efforts including but not limited to crisis communications, preparation of speeches and presentations, media relations, copywriting, articles, and business proposals.
• Develop and write customized training proposals and curriculum for business and industry in the areas of Welding Technology, Electromechanical Engineering, Safety Training, Business Writing, and Communication. • Provide creative direction and scripts for commercials and promotional videos.
Lancaster County Career and Technology CenterAdmissions Counselor - Adult Education
May. 2010 - Aug. 2013Lancaster County, Pennsylvania, United StatesIr was responsible for the recruitment and enrollment of Adult students in both Full Time and Short Term programs. I was also responsible for marketing CTC's Adult Ed Programs and community outreach. • Developed, executed, and managed the recruitment strategy for Adult Education Certificate and Specialized Associate Degree programs. • Coordinated marketing efforts for Adult Education programs including print and digital advertising efforts. • Provided career counseling and academic advisement for prospective and current LCCTC students.
• Planned, executed, and attended recruitment events both on and off campus. Supervised the design and production of recruitment materials.
• Worked with Directors to ensure students are being guided successfully through the enrollment funnel from recruitment to graduation.
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