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Work Background
ValimailLead Product Designer
Aug. 2023 - Mar. 2024Denver, Colorado, United States · Remote• Lead cross-functional design initiatives to drive product innovation and enhance user experiences. • Utilize data analytics to track user behavior and inform design decisions.
Collaborate closely with product management, engineering, and marketing teams to align design strategy with business objectives. • Maintain and evolve the design system to ensure consistency and scalability across Valimail's product ecosystem. • Conduct user research, including interviews, surveys, and usability testing, to gain insights into user needs and preferences. • Design user journeys and flows from concept to completion, focusing on usability and accessibility.
ValimailSr. Product Designer
Jun. 2021 - Aug. 2023RemoteLead user research efforts to identify and validate user needs for the application. Collaborate with cross-functional teams to ideate, critique, iterate, and validate feature design solutions. Contribute to evolving design systems to ensure a seamless and accessible user experience. Build Valimail's reputation for user-friendly DMARC, BIMI, and email monitoring experiences.
Neat CapitalProduct Designer
Dec. 2019 - Jun. 2021Boulder, Colorado• Led cross-functional design initiatives to enhance user experiences and drive product innovation across Neat Capital's platforms. • Utilized data analytics to inform design decisions and ensure alignment with user needs and business goals. • Collaborated closely with sales personnel, marketing teams, and copywriters to produce creative content for various platforms. • Developed and drove brand identities across Neat Capital brands, ensuring consistency and alignment with business objectives. • Conducted extensive user research, including interviews and usability testing, to gain insights into user preferences and needs. • Designed intuitive UI/UX for Neat Capital's admin and borrower dashboard, focusing on usability and accessibility. • Contributed to the evolution of design systems to maintain consistency and scalability across Neat Capital's product ecosystem.
The Integer GroupDigital Art Director
Oct. 2016 - Apr. 2017Greater Denver Area · On-siteResponsible for the visual design and creative direction of Starbucks marketing campaigns, promotional materials, product packaging, and in-store displays. Worked with the marketing team and other creative professionals, such as graphic designers, copywriters, photographers, and stylists, to create visually compelling and effective marketing materials that align with Starbucks' and Seattle's Best brand identities.
E. & J. Gallo WineryDigital Designer
Apr. 2015 - Sep. 2016Modesto, California AreaEstablished digital and social media departments and created policies and procedures to guide the work within these departments. Designed social media campaigns, brand websites, and applications for established brands. Worked closely with various stakeholders within the organization, including marketing, communications, and IT teams, to understand their needs and goals for digital and social media. Ensured that all work aligns with the organization's overall strategy and brand identity.
AlphaCardWeb Designer
Jun. 2010 - Sep. 2011Portland, Oregon AreaRedesigned multiple websites, including checkout design, to improve conversion rates. Collaborated with a developer, copywriter, and SEO person to increase conversion rates by over 50% in one iteration. Used data and analytics to understand user behavior and redesign the website to be more user-friendly.
Panzano & PartnersArt Director
Mar. 2007 - Feb. 2009Moorestown, NJConceptualized, developed, and pitched campaigns for 38 clients. Art Directed photo and video shoots.
Kanter InternationalGraphic Design Intern
Nov. 2006 - Mar. 2007Philadelphia, PAAssist Art Directors in branding & identity.
Krissythedesigner.comFreelance/Contract Product/Brand Designer
May. 2005 - Jun. 2021Denver, Colorado, United StatesDesign and art direction for a diverse range of clients, including SeriesFest, Biennial Festival, Northwestern University, Fred Meyer, PDX Jazz, boutique design/digital agencies, and small businesses. Create website designs, UX/UI, campaign art direction, brand design, logo design, print design, and social media design.
Overflow Design Co.Art Director/Graphic Designer
May. 2005 - Jun. 2010RemoteDesigned print and web collateral for clients which included graphic design and advertising agencies.
Liquid Noise IncGraphic Design Intern
May. 2004 - Aug. 2004Philadelphia, PALayout design and production.
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