Nielsen Norman GroupSenior Product Designer
Jan. 2019 - Jun. 2020Fremont, California, United StatesConducted user tests, research, and experiments to capture and understand real usersโ motivations, goals, and pain points. Facilitated design sprints and other discovery sessions. Assembled market, competitive analysis and best practices to provide insight regarding trends, and our customer needs. Dug into product analytics data, customer service contacts, and social media feedback to monitor current product usage patterns and identify future areas of enhancement (data-driven decisions). Worked closely with the PM and other members of the product team, with a clear focus on delivering value quickly while helping to steer the product area towards business- and user-centered improvements. Helped define business and feature requirements, user scenarios, and use cases. Contributed to product strategy and roadmap planning with the product team. Created UX and design assets including process flows, site maps, conceptual diagrams, wireframes, and mockups to effectively communicate high-level design strategies and detailed interaction behaviors. Provided regular, direct and impactful feedback in Design Critiques. Engaged individual designers in adjacent product teams to help them grow their skills.