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Work Background
Marketing Analyst, Direct Channels
American ExpressMarketing Analyst, Direct Channels
Mar. 2025United States, New YorkI lead the execution of direct mail campaigns for American Express’ Lending and Co-brand Card products. My responsibilities include setting up campaign details within Marketingforce, managing timelines, and ensuring compliance by collaborating closely with legal, compliance, and marketing teams.
Digital Strategist
Hearts & ScienceDigital Strategist
Apr. 2022 - Aug. 2024New York, New York, United StatesLed comprehensive digital marketing campaigns across various channels, including digital, social, search, and linear TV, with a focus on driving brand awareness and business growth. - Leveraged Nielsen Media Impact to create daypart allocations for TV plans, ensuring optimized reach and frequency, resulting in more effective linear media buys. - Utilized MediaTools to design and maintain detailed media flowcharts, ensuring precise alignment of media plans with campaign goals and budgets. - Directed cross-functional teams, from creative to media planning, ensuring seamless execution and alignment with overall business objectives.
Optimization & Innovation Specialist
KeplerOptimization & Innovation Specialist
Oct. 2021 - Apr. 2022New York, United States
MyChart Analyst
Yale New Haven HealthMyChart Analyst
Jan. 2021 - Oct. 2021Focused on providing technical support while aiding in preparation of video visits between patients and health providers
Front Desk Representative
Club PilatesFront Desk Representative
Oct. 2019 - Jan. 2021Fairfield County, Connecticut, United States

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