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Work Background
Interim Head of Marketing (Contract)
Kirklees CollegeInterim Head of Marketing (Contract)
Mar. 2025 - Jun. 2025-Leading strategic digital transformation aligned with college growth plans -Enhancing lead generation and course enrolment through data-driven campaigns -Rollout of amended college logo -Led and project managed new College video campaigns
Fractional CMO
Hiring HubFractional CMO
Mar. 2025 - Jun. 2025
Mentor | Owner | Fractional CMO
Frances and KevinMentor | Owner | Fractional CMO
Feb. 2025Owner of a mentoring business that offers marketing support to businesses and individuals via marketing courses and freelance marketing support
Chair CIM NW
CIM | The Chartered Institute of MarketingChair CIM NW
Dec. 2024
Interim Head of Marketing (Contract)
FI Real Estate Management LtdInterim Head of Marketing (Contract)
Sep. 2024 - Feb. 2025Chorley, England, United Kingdom• Led the Marketing function at FI Real Estate Management Ltd, providing strategic guidance for long-term success. • Implemented innovative marketing strategies to drive brand awareness and customer engagement. • Collaborated with cross-functional teams to optimise marketing campaigns and increase ROI. Key elements of the role included: Leadership & Team Building Digital Marketing Expertise Strategic Marketing Planning Data Analytics & Measurement Lead Generation & Conversion Optimisation Marketing Automation Content Marketing & Storytelling Social Media Marketing Search Engine Optimisation (SEO) Pay-Per-Click (PPC) Advertising Mentoring & Coaching Communication & Presentation Skills
Freelance Marketing
SFGFreelance Marketing
Jul. 2024 - Feb. 2025
Chief Marketing Officer (Apprentify, Netcom Training and Juice Academy)
ApprentifyChief Marketing Officer (Apprentify, Netcom Training and Juice Academy)
Aug. 2022 - Aug. 2024Alderley Edge, England, United KingdomAssembled and led a high-performing marketing team, achieving record-breaking results for Apprentify and Netcom Training. Implemented data-driven strategies that yielded a 100% increase in B2B leads for Apprentify and B2C leads for Netcom Training Leadership & Team Building Digital Marketing Expertise Strategic Marketing Planning Data Analytics & Measurement Lead Generation & Conversion Optimisation Marketing Automation Content Marketing & Storytelling Social Media Marketing Search Engine Optimisation (SEO) Pay-Per-Click (PPC) Advertising Mentoring & Coaching Communication & Presentation Skills
Head Of Marketing
BruntwoodHead Of Marketing
Sep. 2019 - Aug. 2022Manchester, England, United KingdomRestructured the marketing team for improved performance and led a large digital project to enhance the company's web presence. Implemented a marketing dashboard to provide data-driven insights and optimize campaign ROI. Managed the marketing function during challenging market conditions, maintaining and increasing occupancy levels during 2021. Leadership & Team Building Digital Marketing Expertise Strategic Marketing Planning Data Analytics & Measurement Lead Generation & Conversion Optimisation Marketing Automation Content Marketing & Storytelling Social Media Marketing Search Engine Optimisation (SEO) Pay-Per-Click (PPC) Advertising Mentoring & Coaching Communication & Presentation Skills
Marketing Director (Interim)
DPG plcMarketing Director (Interim)
Jan. 2019 - Sep. 2019Salford, England, United Kingdom· Undertook a short-term contract to support the business during a period of sustained growth. · Worked closely with the sales team to significantly grow lead generation and increase lead to sale conversion. · Rebuilt the marketing function and procured a new digital marketing agency to enhance ambitious growth targets.
Marketing and Communications Director
Campus Living VillagesMarketing and Communications Director
May. 2016 - Jan. 2019Manchester, United Kingdom· Maintained full marketing and communications control within this senior management role. · Oversaw the marketing budget and multi-disciplinary team leadership & mentoring for the team of seven. · Played a pivotal role in managing the company’s brand, ensuring effective control of all internal and external communications while developing & delivering the marketing / communications strategy for 15 corporate partners. · Achieved several notable successes in this role which included managing the global SEO project which exceeded all objectives during the social media strategy launch together with the creation of a new global website.

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