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Work Background
Founder of Josie Ceramics
Josie CeramicsFounder of Josie Ceramics
Jun. 2021Brooklyn NY-Founded proprietary ceramics business which has generated 1,200+ unique clients nationwide. -Oversee all operations including but not limited to design, marketing, sales, bookkeeping, e-comm management, overhead, shipping logistics, and customer support. -Generated, oversaw and managed $350,000 in revenue since 2019 -Manage expense reporting for a team of five people. -Leverage data-driven insights to produce custom social media campaigns for new collection launches -Design and maintain e-commerce platform (josieceramics.com) which generates 6K page views a month -Oversee content strategy and copy for ‘Josie Ceramics’ monthly newsletter (850 subscribers, 8.5% average clickthrough rate, 64% average open rate) -Produce and implement monthly events and workshops for 50+ guests -Crowdfunded to raise over $5,000 for a new ‘Josie Ceramics’ studio space. -Interviewed and welcomed 10 mixed media artists to Ceramics studio workspace -Lead and Manage team of mixed media artists- host weekly team meetings, oversee all shared finances, contract agreements and HR functions -Panelist and Guest Speaker at Voltz & Clark Gallery -Design, and execute all videography and photography for ‘Josie Ceramics’ products and new collections
Art Director
Capstone AgencyArt Director
Aug. 2019 - May. 2021Tuscaloosa, Alabama AreaLed creative direction across a variety of campus-led initiatives Oversaw graphic design, media planning, events and promotion for University of Alabama marketing collateral and admissions materials Collaborated with cross-functional teams to develop innovative campaigns that met client objectives, KPIs and deadlines. Recognized as UofA’s Lead Senior Art Designer in Capstone Magazine in 2021
Intern for Courtney Daniels Consulting Company
Courtney Daniels Consulting Intern for Courtney Daniels Consulting Company
Aug. 2019 - May. 2020New York, United StatesSupported graphic design initiatives for Luxury, Beauty and Fortune 500 Companies including: Clinique, NARS, Bobbi Brown, ESPN, Eden Rock Hotel Group, and The MET. Coordinated schedules for Courtney Daniels (lead consultant) and clients Drafted email copy for client responses and briefings Distributed marketing assets and design deliverables to clients
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